Under the Radar

April 16, 2010

Cloud9 Vision

Deliver mass-customizable SaaS Analytic Applications that increase revenue for

business managers.

Company Facts

•Founded 2007•Providing a new category of business analytics emerging across the front office - Performance Management applications. •Front Office Performance Management applications help sales, marketing and service leaders improve revenue growth by automating the operational management process for optimal results.

Problem / Motivation

•Traditional Business Intelligence tools are not useful to most business managers as evidenced by the lack of enterprise penetration. •Traditional Business Intelligence tools are not process aware, not domain aware and, too complex to set up, maintain and use.

Secret Sauce

•Cloud9 developed the industry’s first and only self-healing data warehousing infrastructure combined with a change analytics engine and metadata-driven application configuration. •This new technology allows us to automatically capture and maintain a record of change for any transactional data source and deliver a unique application experience to each customer at a fraction of traditional costs.

Go-to-Market•Our 1st Performance Management application is Pipeline Management for sales managers, which helps manage risk and opportunity week-to-week in the sales pipeline. •Product line will evolve to deliver support for adjacent management processes, e.g., enterprise sales forecasting, sales & territory planning and multi-channel marketing management. •Our customers find us via the web, digital marketing campaign responses and through CRM vendor partnerships like Salesforce. •Cloud9 delivers a low-cost virtual enterprise selling experience over the phone and via web conferencing.

Market Size & Growth

Business Analytics:• $34B Business

Analytics Software market

• ~$1B SaaS BA, 22% CAGR fcst thru 2013*

Drivers:• CapEx budget pressure• Constrained IT• Maturing SaaS

technology

Source – IDC, 2010

Competition

•Manual systems including Excel, email, people, local data marts, BI tools & IT projects. •Our competitive advantage is time-to-value for the business. •By enforcing source-system security, currency conversion rules, fiscal calendars, organizational hierarchies and capturing changes on all data & metadata automatically, our applications can be ready to deploy days with no IT support.

Traction

Q4-2008 2009 2010

80+ customers

Adding 5-10 per mo.

Management Team / BoD

Executive• CEO - Swayne Hill - Cognos• CTO - Scott Weiner - Relevance, Common Knowledge, EMC• VP Eng - Steve DeRodeff - Oracle, Covad, AT&T• VP Marketing - Karen Steele - Xactly, Informatica, AlphaBlox

Board• Bruce Cleveland - IWP, Siebel• Pete Sinclair - Leapfrog• Mike Boich - Independent• Steve Mankoff - Advisor, Siebel• Tien Tzuo - Advisor, Salesforce, Zuora• Jim Dickie - Advisor, CSO Insights

Call to Action

•Keep us ‘on the radar’. •We’re changing the world of possibility for business leaders one customer at a time!