cloud4media

8/8/2019 Cloud4Media

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Cloud 4 Media

Marius PredaMdC, Institut TELECOM


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Opration Triptyque 9 novembre 2010

The cloud, another instantiation of thefrom owning to renting concept

Expensive products were, are and will be always rentedPlanesSpecialized machinesTrucksHi end cars

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What is the correspondence in the digital world?Computing: early on, large-scale computers such as the IBM 701were rented $15,000 per month,Nowadays:

Storage: few cents/GB/month

Computing: few cents/hour


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The cloud, another instantiation of thefrom owning to renting concept

Even for successful web-based services the usage rate is onaverage around 10%, but the curve is very spiky

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Cloud features

Price reduction (pay per use)

Adaptation to the real needs, scalability

Device and location independence

Security

Reliability through redundant multi-sites

Easy the maintenance

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Cloud as a commodity

Towards the creation of CSDF - Calcul et Stockage de France


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OK, clouds are good but what they can dofor the media industry?

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Opration Triptyque 9 novembre 2010 pa e 6

while(true)

{

identify_and_fix_bottlenecks();

drink();

sleep(TOO_LITTLE);

notice_new_bottleneck();}*

*Cuong Do, 7/10/2008, Scaling YouTube, available online

the VOD case, all is about scalability

Number of daily views

on youtube.com from

2005 to 2008

while(!broken)

{

No_simultaneous_use~=exp(no_days)}

The secret was:

to ensure that the firstloop is faster than the

second one

The YouTube development loop, in a non-cloud era

The YouTube usage loop


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7Opration Triptyque 9 novembre 2010 pa e 7

Why YouTube succeeded and not the other tens of competitorsproposing the same service?

Fast development to solve the scalability bottlenecks due tousage of mature and simple technologies

Enough investment in infrastructure foreseeing large usernumber

the VOD case, all is about scalability

Today, cloud platforms are addressing intrinsically the scalability

Does this means well have tens of successful YouTube(s)?


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Opration Triptyque 9 novembre 2010 pa e 8

Cloud4Media : the capacity of the cloud to store,process and deliver multi-media content

Production opportunitiesService Oriented Architecture in IP-based media production

Web 2.0 / User Generated Content

Challenges in content management in distributed environments

Security and Digital Asset Management

Metadata and WrappersMultimedia Indexing and Search

Simplifying the consumption terminals

Media encoding/transcoding/adaptation

On-line gaming and cloud gaming

3D Rendering

Implications for Networks

Need to redesign the networks, especially for interactive and real time

media applications

Business models


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The next challenge

The interactive, real-time cloud

Cloud

Distributedcomputing

and storage

Client 3

Client 4

Client n

Audio 4Video 4

Interactivity 4

Client 1

Client 2

Audio 2Video 2

Interactivity 2


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Cloud4Media : the capacity of the cloud to store,process and deliver multi-media content

SoftwareArchitecture,

APIs, Standards

TechnologiesApplicationsStorage,

Process nodes,

Delivery resources

Institut TELECOM

cloud4media

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