The Cloud-Ready Information Platform & SQL Server Code Name “Denali”Doug Leland

General Manager, SQL Server

Cloud On Your Terms

SQL SERVER CODE NAME “DENALI”

Breakthrough Insight

Unlock new insights with pervasive data discovery across the organization

Create business solutions fast, on your terms across

server and private or public cloud

Mission Critical Confidence

Enable mission critical performance and

availability at low TCO

Cloud-Ready Information Platform

½ of IT systems are legacy

and ½ of those systems are mission critical

MISSION CRITICAL CONFIDENCE

Globalization, uptime

Multiple form factors

Stringent compliance policies

Situation

Mission Critical Performance & HA

at Low TCO

Required 9’s & protection

Blazing-fast performance

Organizational compliance

Partner Opportunity

Leverage customer TCO savings to fund Tier 1 migrations

Build scalable offerings to support exploding data volumes

Prescribe trusted security and compliance solutions

How Denali HelpsCustomer Challenges

Blazing-fast performance and built-in scalability

Organizational security and compliance

SQL Server AlwaysOn for greater uptime & increased h/w utilization

Windows Server Core to reduce OS patching downtime by 50-60%

Migrate Mission Critical Workloads and Tier-1 Apps to SQL Server

Project Apollo for 10-100x DW performance improvements

Faster performance for FILESTREAM, spatial and FTS

User-defined server roles for better separation of duties & audit support across all editions

SharePoint & Active Directory integration for secure BI data

Mission Critical Confidence

AA A

Deliver the 9’s needed at the right price

with greater uptime

SQL Server let’s you deliver the right 9s at the right price

SQL SERVER ALWAYSON

Active Secondary Report

Active secondaries

Multiple secondaries

New High Availability solution

Increased uptime

Greater hardware utilization

Simplify deployment & management

Configuration wizard

Management dashboard

SQL Server AlwaysOn

Darmadi KomoSr. Technical Product Manager, SQL Server Microsoft Corporation

Demo

Digital data will grow 44x over the next

decade - IDC

BREAKTHROUGH INSIGHT

Situation

Unlock new insights with rapid data

exploration across the organization

Rapid data exploration

Managed self-service BI

Credible, consistent data

Scalable DW & analytics

Partner Opportunity

Increase revenue w/ BI solutions and expanded usage

Expand offerings for data quality and management

Provide integrated data solutions; from DW to analytics

How Denali HelpsCustomer Challenges

Consumerization of IT

Exploding data volumes

Crowded marketplace of one-off solutions

Credible, Consistent Data

Complete Data Warehousing Solutions

Rapid data exploration with Project “Crescent” & PowerPivot

Fast & scalable BI semantic model for unifying data

Tighter integration with SharePoint

Proactive alerting and management

Provide integrated and end-to-end data solutions; from DW to analytics

Greater ease-of-use for quick ramp on SSIS and MDS

New MDS add-in for Excel

New Data Quality Services with integration with Windows Azure Marketplace

Up to 15,000 partitions for larger scale sliding-window scenarios

Enhanced capabilities for high-scale data warehousing with Parallel Data Warehouse

Comprehensive offerings for varied data warehousing needs

Breakthrough Insight

Rapid Data Discovery & Managed Self-Service BI

32% of Excel users use SQL Server for “Advanced Analysis”

DATA QUALITY SERVICES

Data Quality Services • Profile, cleanse, and match data• Build a knowledge base • Improve data quality using• organizational knowledge• 3rd party data providers, including Windows Azure

Marketplace DataMarket

“High quality data has a direct impact on the effectiveness of our customers’ business decisions. DQS enables us to reduce the time and cost in achieving this.” Oliver Engles , CEO of oh22data

Data Quality Services

Sudhir HasbeSr. Product Manager, SQL Server Microsoft Corporation

demo

1/3 of all data will be residing in the cloud by

2020- IDC

CLOUD ON YOUR TERMS

Situation

Create solutions fast, on customer terms across

server and private or public cloud

Scale on demand

Fast time to market

Extend any data, anywhere

Optimized productivity

Partner Opportunity

Optimize offerings by developing hybrid applications

Win in private cloud with an flexible data platform

Create new opportunities; extend data across server & cloud

How Denali HelpsCustomer Challenges

Application proliferation

Efficient use of hardware

Emerging technologies

Extend Any Data, Anywhere

OptimizedProductivity

Roadmaps for SQL Server appliances and reference architectures

Common architecture across server, appliances and cloud

Extend the reach of data across server and cloud

FileTable for increased data storage flexibility

Greater interoperability and support for web applications

Unified development with SSDT Code Name “Juneau”

Seamlessly extend applications across on-premises and cloud with DAC Framework

Cloud On Your Terms

Scale on Demand &Fast Time to Solution

Develop once, manage and deploy anywhere

BUILDING HYBRID APPLICATIONS

On Premises & Private cloud Public Cloud

OData

Common Tools

Data Sync

Extend any data

Extend anywhere

End user analytics

Common Architecture

ENABLING APPLICATION SYMMETRY

Build once, deploy anywhere• Update existing or build new• Underlying framework to move apps fluidly• Across server, private or public cloud

New Productive Experience – SSDT Code Name “Juneau”• Highly productive, familiar environment• Integrated tools with modern language services • Easily deploy to SQL Server on-premises or in the cloud

Applied Information Sciences

Bill PearceDirector of Business Development, Commercial Markets

showcase

CLOUD OPPORTUNITIES, EXPANDED BUSINESS

Expanding from large IT organizations to small IT shops

Targeting new types of customers

Smaller cloud-enabled shops open to distributed and remote projects

Expanding client geography

Expanding business partnerships

Clients becoming business partnersPost-delivery, transactional revenueJoint IP ownership and/or equity participation

CASE STUDY: PANDORA JEWELRY

Challenges Solution

Experiencing fast growth

Needed to rebuild B2B site

Small IT shop managing OTS ERP/Financial apps

Limited understanding of building in the Cloud

Hybrid solution across CRM/ERP & AzureLaunched in 6 months on Azure No change to the nature of their IT organizationExpanded B2B site to support tablet-toting sales force for instant reseller orders direct from retail stores

CASE STUDY: PANDORA JEWELRY

Technical Implementation

Heavy use of the Windows Azure environmentWeb role, worker role, Azure service bus, SQL Azure facilitate the process between the Cloud and their on-premise CRM /ERP systems

CASE STUDY: PANDORA JEWELRYClient Results

300% ROIReduced time to facilitate an order from 10 to 2 daysReduction in manual workforce Significant reduction in order errorsCOO expects 75% of all revenue moving forward to go through this site and their goal is 100%!

Benefits to ASI

Successful new partnership with a smaller IT shopApprox. $500K in services revenue

Cloud On Your Terms

SQL Server Code Name “Denali”

Breakthrough Insight

Mission Critical Confidence

Leverage customer TCO savings to fund Tier 1 migrations

Build scalable offerings to support exploding data volumes

Prescribe trusted security and compliance solutions

Increase revenue by w/ BI solutions and expanded usage

Expand offerings for data quality and management

Provide integrated data solutions; from DW to analytics

Create opportunities by developing hybrid applications

Win the private cloud opportunity by deploying the best data platform

Create new innovations; extend data across server and cloud Recommend CTP3, explore the new opportunities!

Explore the new business opportunities

Cloud Enabled

Opportunities to Grow with SQL Server Code Name “Denali”

Existing SQL Opportunity

Broader Market Reach

Elastic Scalable Solutions

Deployment Options

More Mission Critical Apps

More Projects Larger Projects Higher Value to

Customer

$250K Legacy Migration

35-50% Margin

Increased BI Engagement

SharePoint Integration

Broader Training Increased Demand

for Data Integration

Broad BI Accessibility

$70K Data Mart35-50% Margin

* Typical BI projects range from $20K for basic reporting to $10 M for an Enterprise Data Warehouse** Typical App Plat projects range from $50K for a SharePoint based App to $15 M for an Custom Enterprise.NET solution

New Programs Enable More Opportunity

Solution Incentives Program Rewards partners for practices supporting

specific Microsoft solutions

Solution Incentive Payout Rates

10%

20%SQL Server Premium(Enterprise & Datacenter)

SQL Server Standard(Standard & Workgroup)

• Minimum deal size: $25K, maximum payout cap: $50K, ISV Royalty revenue not eligible

• SQL Server “Denali” solutions get 3% extra in payout

SA customer earn points

Customer

redeems points for DPS

Partners deliver service

Microsoft pays

partners $$

Deployment Planning Services Provides Microsoft-sponsored consulting

engagements to Software Assurance customers

SQL Server DPS Engagements

Upgrading to SQL Server 2008 R2

Deploying SQL Server Business Intelligence

Migrating to SQL Server from Oracle

Attend Session AP08 in 153AB @ 3PM Today To Learn More

Partner Calls to ActionKey Actions, Resources and WPC Related

Sessions/Activities

Do

Attend

Enroll

Complete the evaluation form www.digitalwpc.com/evalsEvaluate this session Go to www.microsoft.com/sqlserver and find the latest downloads

availableDenali

Visit our Lounges to Network with Executives and PartnersSign up for the Exclusive LinkedIn group and view a Crescent demo

BI and STB Lounges

Visit the Sever and Tools Business – Booth 1235STB Booth

Enroll in SQL Solution Incentive Services programSIP

Become a SQL Server Deployment Planning Services (DPS) provider

DPS

Build your practice for SQL Server Denali on Microsoft Partner Network (MPN)

Practice Builder

Check SQL Server impact with the Partner Profitability Kit (soon in MPN)

Denali

1 min

1. Most widely adopted database -- #1 database in the market

2. Expanded BI opportunities: Fastest growing Business Intelligence mega-vendor

3. Most secure of any of the major database platforms

4. Price/performance leader: the uncontested leader in TPC-E Performance Benchmarks

5. Mission Critical: Microsoft DBAs run more mission critical DBs, when compared to Oracle DBAs

6. Lowest TCA: Delivers a 460% savings in annual cost of administration per database over Oracle

7. Revenue growth opportunities: SQL Server holds no. 2 spot in RDBMS revenue, overtook IBM DB2

8. Cloud-Ready: Only database platform with complete solutions on-premises to the public cloud

9. Top-Rated by Analysts: Leaders Quadrant in Gartner Magic Quadrants for DW & BI*

10. Committed partner programs: over 30,000 partners offer solutions

10 Reasons to bet on SQL Server