cloud messaging: introducing traditional sms to new markets through new messaging capabilities
TRANSCRIPT
Cloud Messaging: Introducing Traditional SMS to New Markets through New Messaging
Capabilities
Serdar KalkanSenior Messaging Domain Architect
«What’s in ‘it’ for me?»
Impact of ‘it’ on SMS Market
MNO Perspective
Cloud Messaging
«What’s in ‘it’ for me?»
Community
Instant
Personal
«What’s in ‘it’ for me?»
New B2C and B2B channels To Monetize
Impact of ‘it’ on SMS Market
Impact of ‘it’ on SMS Market
Impact of ‘it’ on SMS Market
3.5Bn >> 6.7Bn
MNO Perspective
MNO Perspective
Tariffs, Bundles, FoC Data
BiPSMS+
Cloud Messaging
SMS <> IM
Cloud Messaging
SMS+
%2 of Network, %5 of Smarts, %60 of Tablets
are non-SMS
%2%5
%60
Cloud Messaging
Tablet number
SMS Enablement
World of VAS
Promotions
