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© 2011 IBM Corporation Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models

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Page 1: Cloud forum   platform - from sap to new applications final a

© 2011 IBM Corporation

Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models

Page 2: Cloud forum   platform - from sap to new applications final a

2 © 2011 IBM Corporation

Presenters

IBMIBM Customers & PartnersCustomers & Partners

Jan Jackman

Vice President of Cloud Services

Global Technology Services

Charles “Chuck” Kichler

IBM SAP Practice CTO

IBM Distinguished Engineer

Chandar Pattabhiriam

Vice President

Cast Iron

Scott Skellenger

Senior Director Global Information Services

Illumina Inc.

Bo Bazylevsky - Co-founder and President

Reza Rassool - CIO

Music Mastermind

Craig Heimark

Chairperson-CEO

CohesiveFT

Page 3: Cloud forum   platform - from sap to new applications final a

3 © 2011 IBM Corporation

Cloud Computing – A Business Value

Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services. The value …. is better economics in the execution of business

processes.

Page 4: Cloud forum   platform - from sap to new applications final a

4 © 2011 IBM Corporation

The Shift to a Client-Defined CloudIncreased focus on Business

• Companies are leveraging cloud on a Smarter Planet

• Cloud provides means to drive greater business value, manage IT budgets and conceive new business models

• Cloud provides the flexibility to easily fit into IT and promises to re-shape IT

• Cloud helps enable business information anywhere – anytime

Low cost and high speed:

Operational Dexterity

Flexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries

Page 5: Cloud forum   platform - from sap to new applications final a

5 © 2011 IBM Corporation

• Leveraging cloud computing to improve the #1 industry in town - fishing

• eMarketplace created and managed by University• Thin clients on every boat• In real time, determine market for fish, complete

transaction including shipping while still at sea• eCommerce and desktop cloud

• Establish Malaysia as a strong resource in film animation and media projects

• Provide resources quickly and easily to new and emerging companies

• Storage and desktop cloud

• Integration and coordination across the continuum of patient care

• Provide clinical insight without sacrificing privacy

• Compensation for coordination of care

The World is Becoming Smarter – More Instrumented, Interconnected, Intelligent….

…driving new levels of complexity.

Page 6: Cloud forum   platform - from sap to new applications final a

6 © 2011 IBM Corporation

What is different about cloud computing?

With cloud computingWithout cloud computing

Virtualized resources Automated service

management Standardized services

Location independent

Rapid scalability Self-service

Software Hardware

Storage Networking

Software

Hardware

Storage

Networking

Software

Hardware

Storage

Networking

Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions

Page 7: Cloud forum   platform - from sap to new applications final a

7 © 2011 IBM Corporation

IBM’s next generation service delivery platform was built to meet these requirements

Infrastructure

Client portal

Management,support anddeployment

Security and isolation

Availability andperformance

Technology platform

Payment andbilling

Business Services

Platform

Enterprise data center

Enterprise data center

Private cloud Hosted private cloud

Managed private cloud

Enterprise

Shared cloud services

A

Enterprise

B

Public cloud services

A

Users

B

Secure, ubiquitous access

Page 8: Cloud forum   platform - from sap to new applications final a

8 © 2011 IBM Corporation

And help usher in next chapter for cloud computing

To fulfill its potential as the next evolution of enterprise IT, cloud computing promises to become much more than an enabler of IT efficiencies.

It promises to become a driver of business transformation, innovation and growth

Page 9: Cloud forum   platform - from sap to new applications final a

9 © 2011 IBM Corporation

The Shift to a Client-Defined CloudIncreased focus on Business

• Facilitate business process redesign through IBM Smart Cloud platform

• Seamless integration to support development and consumption of new services

• Maintain integrity and security

Low cost and high speed:

Operational Dexterity

Flexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries

Page 10: Cloud forum   platform - from sap to new applications final a

10 © 2011 IBM Corporation

IBM Smart Cloud - Foundation for Value-Add Services and Applications

IBM Delivered Services

ISVs ISVs

Platform ISVs

Ecosystem Enablers

Other IBM / ISV Plats

Anchor SaaS

Industry Solutions

Application, ISV other partner ecosystems

Common Cloud Management Platform

Cloud Reference Architecture

Page 11: Cloud forum   platform - from sap to new applications final a

11 © 2011 IBM Corporation11

IBM provides operating system and tool licenses

Fully managed

The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics

Rapid access, multi-tenant solution scaled and priced based on usage.

Robust multi-tenant solution, including managed production services.

Workloads

Operating system

Management level

Availability

Security

Software usage

Pricing

Ideal for developing and deploying new application designs

Ideal for migration of traditional and higher availability applications

Linux, Windows Windows, Linux, AIX

Self Service with advanced premium support

99.5% 99.9%

Virtual and some physical isolation Multiple levels of isolation

Bring your own / pay as you go / free developer use

Hourly usage-based with reserved options Monthly usage-based and fixed contract

Page 12: Cloud forum   platform - from sap to new applications final a

12 © 2011 IBM Corporation

IBM Smart Cloud helps clients address key workloads

Applicationdevelopment

Storage

Customerrelationshipmanagement

Desktop anddevices

Security

Collaboration & Unified Communications

Enterpriseresourceplanning

Self-serviceSupport

Finance andadministration

Mobileenhancement

Supply chain

Partners

Customers

Employees

Partners

Customers

Employees

Page 13: Cloud forum   platform - from sap to new applications final a

13 © 2011 IBM Corporation

Transforming application development processes through cloud enabled platform services

ProjectInitiation

RequirementAnalysis

Design Deployment ProductionDevelopment Test

Defects loaded in Rational Quality Manager and tracked through application life cycle

Code Analysis & Reporting

Application Virtualization

Performance Testing Services Mobile Device Testing

Defect Analysis

Maintain

Community of Partners

Workload PortabilityApplication Virtualization

Testing SolutionsTesting on Devices

Page 14: Cloud forum   platform - from sap to new applications final a

14 © 2011 IBM Corporation

IBM Smart Cloud helps clients address key workloads

Applicationdevelopment

Storage

Customerrelationshipmanagement

Desktop anddevices

Security

Collaboration & Unified Communications

Enterpriseresourceplanning

Self-serviceSupport

Finance andadministration

Mobileenhancement

Supply chain

Partners

Customers

Employees

Partners

Customers

Employees

Page 15: Cloud forum   platform - from sap to new applications final a

15 © 2011 IBM Corporation

IBM Converged Communications ServicesDesign and deployment for private Unified Communications cloud

Leverage IBM expertise to implement a UC solution on private cloud or IBM Smart Cloud -Enterprise+

IBM Private UC Cloud Solution

TelephonyManagement

UnifiedMessaging

PhonePresence

Sametime WebConferencing

Domino& Notes

Connections& Quickr

Sametime

IBM ServersIBM BladeCenterIBM Systems DirectorIBM Storage

IBM Services

Management andProvisioning

Data Center Network

EnterpriseTelephony

IBM TechnologyPartner’s Software

Security-rich, flexible private cloud solution for mission critical UC applications

Combines IBM hardware, software and services with technology partner’s software

Helps reduce cost and complexity of managing collaboration tools

Mobile/Smartphones

Deskphones

Conferencephones

CPE Equipment

Web-browser

Lotusclients

Softphone

Page 16: Cloud forum   platform - from sap to new applications final a

16 © 2011 IBM Corporation

The Shift to a Client-Defined CloudIncreased focus on Business

• Supports production-level mission critical applications

• Platform for migrating key applications and workloads

• Platform for integrating hybrid world of cloud and on-premises applications

Low cost and high speed:

Operational Dexterity

Flexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries

Page 17: Cloud forum   platform - from sap to new applications final a

© 2011 IBM Corporation

Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models

Charles “Chuck” KichlerIBM SAP Practice CTOIBM Distinguished Engineer

Page 18: Cloud forum   platform - from sap to new applications final a

18 © 2011 IBM Corporation

IBM Smart Cloud helps clients address key workloads

Applicationdevelopment

Storage

Customerrelationshipmanagement

Desktop anddevices

Security

Collaboration & Unified Communications

Enterpriseresourceplanning

Self-serviceSupport

Finance andadministration

Mobileenhancement

Supply chain

Partners

Customers

Employees

Partners

Customers

Employees

Page 19: Cloud forum   platform - from sap to new applications final a

19 © 2011 IBM Corporation

Typical Challenges in SAP Environments

Extensive install3-5+ full days

Re-provisioning/move requires SAP System-Copy

2-3+ full days for this operation

Many non-production SAP systemsDevelopment & test, demo, training, etc. systems

SAP landscape is layered/add on modulesCRM, BI, etc. adds complexity to install/move

Moving between Clouds or to „On Premise“System copy, compress, file transfer

Typ

ical

Ch

alle

ng

es

Page 20: Cloud forum   platform - from sap to new applications final a

20 © 2011 IBM Corporation20

As well as even the most complex existing application environments…

IBM delivers SAP environments via the cloud, automating the most common,labor-intensive managements tasks.

Value Delivered:

Install DB2/Oracle

Maintain database libraries

Clone database

Install operating system

Provision SAP environment

Add additional application server

Refresh SAP systems

1 day

½ day

2-3 days

1 day

2-3 days

1 day

1-4 days

12 mins

8 mins

20-180 mins

30-60 mins

~40-200 mins

10 mins

½-3 mins

From traditional To cloud

Page 21: Cloud forum   platform - from sap to new applications final a

21 © 2011 IBM Corporation

End-State Vision for SAP ManagementConsolidated View & Management

• Usage accounting• Auditing and controls

• Provisioning• Cloning• Refreshing.

• VM Provisioning• Image Management• Service Management

• Information security mgmt.• Access management

... delivering service management in private, public & third party environments

... delivering service management in private, public & third party environments

Enterprise needs met...

Enterprise needs met...

... through a single window with full management capabilities...

... through a single window with full management capabilities...

• Self service portal• Dashboards• Reporting• Services Catalog• Provisioning• Decommissioning

Dedicated Private Cloud

Hosted by IBM

On Premise

IBM Cloudburst

IBM Tivoli

SecurityUsers

Finance & AccountingUsers

SAP Users

BusinessUsers

Page 22: Cloud forum   platform - from sap to new applications final a

22 © 2011 IBM Corporation

Use Cases Available to Leverage

SAP Services–Installation–Configuration & Customization–Patching–Start / Stop –Backup / Restore–Clone –Reset–Remove / Restart–...

SAP Service Workflows–SAP Refresh–SAP Migration–DB Cloning–System Cloning–Landscape Cloning–SAP App Server provsioning–SAP DB Server provisioning–SAP Landscape provisioning–...

Composition of Functions / Service Workflows to Use Cases

Page 23: Cloud forum   platform - from sap to new applications final a

23 © 2011 IBM Corporation

Team-IBM – Delivering Value for Clients Worldwide

Cloud Assessment & Planning

SAP on IBM Smart Cloud Life Cycle-as-a-Service

1/19/2011

IBM SAP Development & Demos

Client Non-Production Systems

Client Production Systems

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM

ECC

ECC

BW

BW

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM ECC

BW

SOA

Cloud

Tivoli Service Automation Manager

MAC GBS AMS

Go Live & SupportTestRealizePrepDemo

Service Subscri

ption

Service Delivery

Service Activati

on

Service Design

Service Operatio

ns

23

Page 24: Cloud forum   platform - from sap to new applications final a

© 2011 IBM Corporation

Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models

Chandar Pattabhiriam Vice PresidentCast Iron

Page 25: Cloud forum   platform - from sap to new applications final a

25 © 2011 IBM Corporation

The Shift to a Client-Defined CloudIncreased focus on Business

• Supports production-level mission critical applications

• Platform for migrating key applications and workloads

• Platform for integrating hybrid world of cloud and on-premises applications

Low cost and high speed:

Operational Dexterity

Flexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries

Page 26: Cloud forum   platform - from sap to new applications final a

26 © 2011 IBM Corporation

Companies are Adopting Cloud Services

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27 © 2011 IBM Corporation

Cloud Application (SaaS) Use is Exploding

Notes on the Data Obvious trends away from

on-premise solutions toward SaaS/Cloud solutions for new software through at least 2014.

IT and business executives expect their firms to prefer buying SaaS/Cloud-based solutions rather than traditional on-premise solutions after 2014.

27

Saugatuck Insight: Spending on new software solutions will shift to SaaS (Cloud-based). While timeframes will vary by region and industry, the general global tipping point will be in 2014. On-premise software will not vanish at this point, but will become the minority in new software spending.

Source: Saugatuck Technology Inc., 2010 Cloud Business Solutions / SaaS Survey (March 2010), Global N=790

Page 28: Cloud forum   platform - from sap to new applications final a

28 © 2011 IBM Corporation

It’s Created a Hybrid World

Private Clouds

Home-grownApplications

PackagedApplications

Companies have both Cloud and On-Premise Applications

Public Clouds

Page 29: Cloud forum   platform - from sap to new applications final a

29 © 2011 IBM Corporation

Home-grownApplications

PackagedApplications

Companies have both Cloud and On-Premise Applications

Public Clouds Private Clouds

Which Demands Integration

Page 30: Cloud forum   platform - from sap to new applications final a

30 © 2011 IBM Corporation

Marketing Shipping

Finance

What are myhottest leads?

?

Where aremy orders?

?

Has this customer paid?

?

I need to do a credit check

?

Where aremy invoices?

?

Sales

CRM Service

Why Connect the Cloud?

Page 31: Cloud forum   platform - from sap to new applications final a

31 © 2011 IBM Corporation

Answer: Integration = Maximizing Productivity & Investment

31

Hottest Leads

Sales

Marketing Shipping

Finance

Invoices

Orders

CRM Service

Page 32: Cloud forum   platform - from sap to new applications final a

32 © 2011 IBM Corporation

SaaS Buyers Feeling the Pain

Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793

Page 33: Cloud forum   platform - from sap to new applications final a

33 © 2011 IBM Corporation

WebSphere Cast Iron Cloud Integration

Connects Hybrid World of Cloud and On-Premise Applications In Days

Page 34: Cloud forum   platform - from sap to new applications final a

34 © 2011 IBM Corporation

WebSphere Cast Iron Integration

34

Configuration, not codingConfiguration, not coding

Flexible Comprehensive

Multi-tenantIBM Cast Iron Cloud

Physical appliances(IBM)

Virtual appliances(VMware)

34

CloudApplications

CloudApplications

On-premiseApplications

Integrate Cloud and On-Premise Applications in Days

Rapid

UI Mashups

Data Migration

Process Integration

Page 35: Cloud forum   platform - from sap to new applications final a

35 © 2011 IBM Corporation

Cloud Offering Customer Scenario Duration

Sales Cloud – SQL DW360* View of Customers

10 Days

Custom Cloud - PeopleSoft Billing and Invoice Integration

8 Days

Sales Cloud & Chatter – SAPCustomer and Sales Order Integration

14 Days

Netsuite, CRMOpportunity to order sync

20 Days

Oracle CRM On Demand, EBSReal-time order and invoice

visibility10 Days

Sales Cloud, Service Cloud, Force.com - JeevesOrder to Shipment

21 Days

Proven Results - Integrate in Days

CustomCloudCustomCloud

Page 36: Cloud forum   platform - from sap to new applications final a

36 © 2011 IBM Corporation

The Shift to a Client-Defined CloudIncreased focus on Business

Low cost and high speed:

Operational Dexterity

Flexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries

Page 37: Cloud forum   platform - from sap to new applications final a

© 2011 IBM Corporation

Illumina, Inc.

Scott Skellenger Senior Director Global Information Services Illumina Inc.

Page 38: Cloud forum   platform - from sap to new applications final a

© 2009 Illumina, Inc. All rights reserved.Illumina, illuminaDx, Solexa, Making Sense Out of Life, Oligator, Sentrix, GoldenGate, GoldenGate Indexing, DASL, BeadArray, Array of Arrays, Infinium, BeadXpress, VeraCode, IntelliHyb,iSelect, CSPro, and GenomeStudio are registered trademarks or trademarks of Illumina, Inc. All other brands and names contained herein are the property of their respective owners.

COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE

Cloud The New Norm

Scott SkellengerSr. Director Global IS

Illumina inc.

Page 39: Cloud forum   platform - from sap to new applications final a

39

Illumina’s MissionInnovating for the Future of Genetic Analysis

To be the leading provider of integrated solutions that advance the understanding of genetics and health

To Targeted Validation and Beyond…

From Genome Wide Discovery…

Page 40: Cloud forum   platform - from sap to new applications final a

40

The Impact of Scale in SequencingG

b /

run

Gb

/ ru

n

YearYear

104 scale in throughput; 107 scale in parallelization in 5 years104 scale in throughput; 107 scale in parallelization in 5 years

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41

Where have we been?What got us here won’t get us there…

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42

The Promise of Cloud – A Smarter ApproachFrom legacy architecture to modern business function

Economies of scale

Elasticity

Performance

Higher Service Levels

Variable Cost

A Cloud approach can deliver …

… if we evolve to support it!

Page 43: Cloud forum   platform - from sap to new applications final a

43

SOA as Business FunctionLoose coupling of business services requires a shift in IT emphasis

IT Organizational and Skill Evolution to Support Cloud– Contract and Vendor Management – Knowing what you need and want…– Integration, Integration, Integration– MDM – Maintaining control of your company’s data assets– SLM – For real this time!– Governance Risk and Compliance – You are not off the hook

BusinessFunction

Hub

MRMCRM

HR

Page 44: Cloud forum   platform - from sap to new applications final a

44

How do we get there from here?Staying out of the Transition Danger Zone

Attack Risk!!!

Understand the relationship between cloud based business functions

– Internalize the Business Process Overlay, Data Management Req.

Minimize the number of contracts/partners where possible

– Keep the Transition Danger Zone manageable

Divest legacy architecture and rigidity Transition Danger Zone

High ComplexityHigh Cost

Page 45: Cloud forum   platform - from sap to new applications final a

45

Evolution of IT – A Sea ChangeCloud as a business differentiating smart architecture

Time

Competitive Profile

We Build IT!

Governed, Workload and Event driven,

Elastic, Scalable, Variable Cost

Ca

pab

ility

/Ma

turit

yTDZ

Page 46: Cloud forum   platform - from sap to new applications final a

© 2011 IBM Corporation

Music Mastermind

Bo Bazylevsky - Co-founder and President Reza Rassool - CIO Music Mastermind

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47

Revolutionizing the Way We Create, Share, and Enjoy Music

- PRIVATE & CONFIDENTIAL -

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48

World Class Team World Class Team

Matt Serletic CEO & Founder Matt Serletic CEO & Founder

Reza Rassool CTO Reza Rassool CTO

Bo Bazylevsky President & Founder Bo Bazylevsky President & Founder

Songwriter, Producer, and Musician

Former Chairman/CEO of Virgin Records

Multiple GRAMMY, ASCAP, RIAA, and CMA Award winner

Serial startup veteran

Pioneered digital AV editing, VOD

Technical Oscar and Emmy Award-winning products

Senior portfolio mgr/trader

Former head of Emerging Markets Corporate Trading at Bear Stearns, JP Morgan

PM—Moore/James Caird Asset Management

TEAMTEAM TEAMTEAM TEAMTEAMEngineers (90+ yrs exp., advanced degrees music/computer science)

Music theorists

Music industry experts

DSP, Cloud, Server Development

AAA Game Developers (80+ yrs exp., 33 console game credits including 6 Guitar Hero titles)

Outsourced software resources

CFO: Former UMG & Geffen financial executive

Raised Series A ~$5MM

Raising Series B ~$10MM

- PRIVATE & CONFIDENTIAL -

Page 49: Cloud forum   platform - from sap to new applications final a

49

But what about being a musician?

Anyone can be…

- PRIVATE & CONFIDENTIAL -

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50

- PRIVATE & CONFIDENTIAL -

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51

Making Music In The Cloud

- PRIVATE & CONFIDENTIAL -

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52

Make It Fun!

Games replace work• Mini-games• Badges• Upgrades and unlocks• Rewards for sharing

- PRIVATE & CONFIDENTIAL -

GO VIRAL

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53

A Personal Music Experience

- PRIVATE & CONFIDENTIAL -

Hello Samurai Rob Thomas, First Star Artist

GENRE CHARACTERS STAR AVATARS

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54

yesterday, we were quiet…

- PRIVATE & CONFIDENTIAL -

Page 55: Cloud forum   platform - from sap to new applications final a

55

- PRIVATE & CONFIDENTIAL -

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© 2011 IBM Corporation

CohesiveFT

Craig Heimark Chairperson-CEOCohesiveFT

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5757

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5858

Faster and Easier

24% - McKinsey

47% - Microsoft

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5959

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6060

Faster and Easier

Better image quality??

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6161

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6262

Today

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6363

“Internal Cloud” “External Cloud ”

“Internal Hosting”

“External Hosting”

SharedInfrastructu

re

DedicatedInfrastructure

On Premises

Off Premises

85%

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6464

“Internal Cloud” “External Cloud ”

“Internal Hosting”

“External Hosting”

On Premises

Off Premises

85%

11%

<1%

4%

SharedInfrastructu

re

DedicatedInfrastructure

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“Internal Cloud” “External Cloud ”

“Internal Hosting”

“External Hosting”

On Premises

Off Premises

<25%

~40%

~30%

<5%

SharedInfrastructu

re

DedicatedInfrastructure

Page 66: Cloud forum   platform - from sap to new applications final a

66

“Internal Cloud” “External Cloud ”

On Premises

Off Premises

66

*Typically 50% cost reduction

from shared infra

Externalize(flexibilityBenefits)

Standardize& Virtualize

(cost benefits*)

1

2Shared

Infrastructure

DedicatedInfrastructure

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Private

Cloud

Agile Data

CenterPublic Cloud

3

Public Cloud 2

Public Cloud 1

“Internal Cloud” “External Cloud ”

On Premises

Off Premises

SharedInfrastructu

re

DedicatedInfrastructure

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6868

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6969

How do we do that?

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InteroperateMigrate

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7171

CodersCreate

Operations

Maintains

Developers

Assemble

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7272

Elastic Server Platform

Server assembly like hardware

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7373

Build from components just like your would from HP or Dell...

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74

Allows choice at every level

Open Source ComponentsCommercial Source ComponentsProprietary Source ComponentsMultiple Operating Systems

Assemble

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75

Upload your own proprietary or licensed ISV component

Capture Operating Instructions

AssembleAssemble

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76

Save Bill of Material as a template

- allows “remanufacturing” for patch mgmt

- allows “remanufacturing” for migrations or heterogeneous deployment

Bill of MaterialsBill of Materials

Rebuild buttonRebuild button

Manage

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Overlay Network

Control− your security perimeter− your IP address space− your protocols− your topology

…across multiple clouds…

…and between your physical data center and your cloud deployment.

VPN-Cubed provides a security perimeter for your IT infrastructure

inside the cloud…

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78

Cross-could overlay network in actionThree clouds – one network

78

EC2EC2

RackspaceRackspace

TerremarkTerremark

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7979

I want to control my own network addresses

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8080

Can’t I use my existing data center NOC?

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81

WHY CFT?

81

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8282

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8383

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85

WHY IBM?

85

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8787

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8888

R&D

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Thank You

[email protected]

Page 90: Cloud forum   platform - from sap to new applications final a

90 © 2011 IBM Corporation

IBM Smart CloudEnabling the next generation service delivery platform

HanoiHanoiVietnamVietnam

Silicon ValleySilicon ValleyCaliforniaCalifornia

DublinDublinIrelandIreland

São São PauloPauloBrazilBrazil

JohannesburgJohannesburgSouth AfricaSouth Africa

BangaloreBangaloreIndiaIndia

TokyoTokyoJapanJapan

IBM Cloud LabsIBM Cloud Labs

SeoulSeoulS. KoreaS. Korea

IBM Smart Business CloudIBM Smart Business Cloud

SingaporeSingapore

BeijingChina

RaleighRaleighNCNC

Cloud Cloud ResearchResearch

EhningenEhningenGermanyGermanyBoulderBoulder

COCO

Toronto, Toronto, ON ON

CanadaCanada

IBM Managed Backup Cloud – IPS (not all listed)IBM Managed Backup Cloud – IPS (not all listed)

AubervillersAubervillersFranceFrance

MadriMadrid d

SpainSpain

LondonLondonEnglandEngland

CapetownCapetownSouth AfricaSouth Africa

Hong Kong

SydneySydneyAustraliaAustralia

Next Generation Combination of Technology, Expertise and Proven Experience to Help Your Company Navigate advance your Cloud Deployment !

Low cost and high speed:

Operational Dexterity

Flexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries

Page 91: Cloud forum   platform - from sap to new applications final a

91 © 2011 IBM Corporation

While at the IBM Cloud Forum

Stop by Demonstration Area– IBM Smart Cloud

– SAP Managed Application Services

– … And Many More

Connect with IBM Connect with Partners Connect with Community

Page 92: Cloud forum   platform - from sap to new applications final a

92 © 2011 IBM Corporation

IBM Smart Business Cloud-Enterprise Spring 2011 North America Promotion Exciting Offer for New Customers to experience

IBM Smart Business Cloud-Enterprise

Offer Terms

– From April 8 to June 10, 2011, provision select virtual machines at the Toronto, Canada data center—subject to availability—at no charge:

• 32-bit Copper and 32-bit Silver machines • Virtual machines to run Linux® (Red Hat or Novell SUSE) or Microsoft® Windows® Server 2003/2008

• 256 gigabytes of persistent storage

– Following promotional period, add on additional services and pay for those and virtual machines provisioned during promotional period under standard terms & conditions

Featured on – ibm.com/cloud/solutions/enterprise– www.ibm.com/cloud/solutions/promo

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Implementationand

ConsultingServices

ManagedServices

Business Services

Platform

InfrastructureImage ManagementManagement and governance of virtual images across the software lifecycle

Virtualized WorkloadsDelivery of integrated middleware workloads that leverage cloud capabilities

Infrastructure ManagementAutomated and instrumented

infrastructure with virtualization

Integration & ConnectivitySecure and reliable connectivity and integration within and between cloud environments

Elastic ResourcesEfficient scaling of software and hardware resources in a cloud environment

AnalyticsBusiness analytics and insight

delivered via the cloud

CollaborationCollaborate and interact with people and processes in the

cloud

95

Cloud Service Models have foundational components…

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96 © 2011 IBM Corporation

Let’s walk through a few key capabilities fundamental to cloud

Business Services

Infrastructure

Business Application Services Industry Solutions

Platform

APaaS Collaboration Analytics

ApplicationLifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability

Integration ProcessIntegration

IdentityIntegration

ManagementIntegration

Application & DataIntegration

Spillover/FailoverServices

Optimization Heterogeneous Platform Management

Optimized Workload Placement

Virtualized Compute, Network, Storage

WorkloadAcceleration

PowerManagement

Security ServiceManagement

Identity Management

Intrusion Detection

Tenant Isolation

Data Protection

OSS Service QualityManagement

ServiceOperations Mgmt

ServiceAsset Mgmt

ServiceAutomation Mgmt

ImageManagement

IPaaS

Multi-tenantApplications

Workload & Data MobilityContinuously

Available AppsApp Health Mgmt

& Self-Healing

Dynamic WorkloadManagement

Elastic application runtimes

Fine-grained SLA Enforcement

Workload & Topology Patterns

Elastic Application Resources

The capabilities we hightlight need to blow up. The capabilities we de-emphasize need to gray out.

The capabilities we hightlight need to blow up. The capabilities we de-emphasize need to gray out.

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97 © 2011 IBM Corporation

Simplicity and ease of use:

IT without boundaries

Start with the fundamental benefits of the cloud…and activate them to transform your business.

A global telecom’s virtualizedapplication development environment enables more testing earlier in the cycle, improving defect discovery and delivering 100% ROI in 30 days.

A major medical group taps a collaborative care cloud to apply advanced analytics and clinical support to improve patient outcomes

A pharmaceutical services company achieves a projected USD$250,000 in annual savings and reallocates 80 percent of its data integration resources to strategic activities through the integration of Cloud into traditional IT systems

Low cost and high speed:

Operational Dexterity

Flexibility and agility:

New business value

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98 © 2011 IBM Corporation

Cloud Application (SaaS) Use is Exploding

Notes on the Data Obvious trends away from

on-premise solutions toward SaaS/Cloud solutions for new software through at least 2014.

IT and business executives expect their firms to prefer buying SaaS/Cloud-based solutions rather than traditional on-premise solutions after 2014.

98

Saugatuck Insight: Spending on new software solutions will shift to SaaS (Cloud-based). While timeframes will vary by region and industry, the general global tipping point will be in 2014. On-premise software will not vanish at this point, but will become the minority in new software spending.

Source: Saugatuck Technology Inc., 2010 Cloud Business Solutions / SaaS Survey (March 2010), Global N=790

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WebSphere Cast Iron Cloud Integration

Connects Hybrid World of Cloud and On-Premise Applications In Days

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And It’s Created a Hybrid World

100

Private Clouds

Home-grownApplications

PackagedApplications

Public Clouds

Companies have both Cloud and On Premise Applications

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101 © 2011 IBM Corporation

Which Demands Integration

101

Private Clouds

PackagedApplications

Public Clouds

Integration is Critical in a Hybrid World

Home-grownApplications

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102 © 2011 IBM Corporation

WebSphere Cast Iron Integration

102

Configuration, not codingConfiguration, not coding

Flexible Cost Effective

Multi-tenantIBM Cast Iron Cloud

Physical appliances(IBM)

Virtual appliances(VMware)

102

CloudApplications

CloudApplications

On-premiseApplications

Integrate Cloud and On-Premise Applications in Days

Rapid

TC

O

WebsphereCast Iron

Custom Code

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103 © 2011 IBM Corporation

Cloud Offering Customer Scenario Duration

Sales Cloud – SQL DW360* View of Customers

10 Days

Custom Cloud - PeopleSoft Billing and Invoice Integration

8 Days

Sales Cloud & Chatter – SAPCustomer and Sales Order Integration

14 Days

Netsuite, CRMOpportunity to order sync

20 Days

Oracle CRM On Demand, EBSReal-time order and invoice

visibility10 Days

Sales Cloud, Service Cloud, Force.com - JeevesOrder to Shipment

21 Days

Proven Results - Integrate in Days

PrivateCloudPrivateCloud

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Covering the IT and Cloud Deployment Continuum

Private Public

Hybrid

IT capabilities provided “as a service,” over an intranet, within the enterprise and behind the firewall

Internal and external service delivery methods are integrated

IT activities / functions are provided “as a service,”

over the Internet

Enterprise data center

Enterprise data center

Private cloud Hosted private cloud

Managed private cloud

Enterprise

Shared cloud services

A

Enterprise

B

Public cloud services

A

Users

B

New business

value

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105 © 2011 IBM Corporation

Transforming application development processes through cloud enabled platform services

Value Delivered: From traditional To cloud

ProjectInitiation

RequirementAnalysis

Design Deployment ProductionDevelopment Test

DB as a Service DB Administrator for 10 applications DB Administrator for 100 applications

Application delivery management One operator for 10 applications One operator for 100 applications

Development Environment Days to set up per developer 30 min for developer environment

Integration as Service Custom Integration Point and Click integration

Hybrid Platform Workload “porting” Workload “portability”

We should use this graph as its simpler thenNext page. We may want to change the bottom half for the messages in our chart

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IBM Brings Unique Strengths to Deliver Integrated Development and Test Environment

“…Developers are typically underserved by existing processes, and offering them a self-service option helps productivity and, crucially, avoids many issues…”

Cloud CIO: 3 Private Cloud Use Case Scenarios By Bernard Golden Wed, March 23, 2011

Design Development Deployment Production

Requirements

RequirementsAnalysis

Integration OperabilityUser AcceptanceSystem IntegrationSystemUnit Integration OperabilityUser AcceptanceSystem IntegrationSystemUnit

Maintain

Code Analysis and Reporting before and after Unit test reduces testing time and project costs.

* Defects can be loaded into Rational Quality Manager and accessed throughout the application life cycle * Application Virtualization

enables complex testing early in the life cycle by removing constraints

* Performance Testing Services identifies end to end performance issues. SOASTA provides Production Scale web and mobile performance testing

Defect Analysis indentifies areas for more robust testing to improve quality

Mobile Device Testingfor applications on demand

Version 1.0Version 2.0

Project Initiation Test

Self-service portal

Application value vs. risk mapping

1

Application value vs. risk mapping

11

Project risk, pro-gress and evolution

2

Project risk, pro-gress and evolution

22

Root causes of possible disruptions

3

Root causes of possible disruptions

33

Application health diagnostics

Application health diagnostics

44

1 2

3 4

5

Key application attributes

5

Key application attributes

5

Key application attributes

55

Application value vs. risk mapping

1

Application value vs. risk mapping

11

Project risk, pro-gress and evolution

2

Project risk, pro-gress and evolution

22

Root causes of possible disruptions

3

Root causes of possible disruptions

33

Application health diagnostics

Application health diagnostics

44

1 2

3 4

5

Key application attributes

5

Key application attributes

5

Key application attributes

55

IBM Testing Services

© 2008 IBM Corporation25 IBM Confidential

System Stability/Completeness

Missing is increasing over time and overall proportions are significantly higher than desirable at 41%

Missing decreasing over time & overall E2E proportions 25-35%

Missing percentage during UAT should be 10% - 15%

System Completeness: Qualifier over Time (Code Defects Only)

Overall Rating

Percentage of “missing” is very high compared to the benchmark, and the trend is increasing.

Overall volumes are decreasing, but higher severities and simpler defects continue to surface.

Insufficient

Defect volume trend is decreasing over time. Function defects have not surfaced for several periods. Algorithm, Assignment, and Checking defects continue to surface throughout UAT.

Defect volumes are decreasing

Sev1s = 6% overall but decreasing

Sev2s = 52% but decreasing

Defect volumes are decreasing

Sev1s = 9% overall, no obvious trend

Sev2s = 53% but decreasing

Actual

Simplest issues and total defect volumes decreasing over time

System Code Stability: Artifact Type over Time (Code Defects Only)

High severity defects and total defect volumes decreasing over time

Sev1’s <= 3%

Sev2’s <= 35%

Severity over Time, Code Defects Only

High severity defects and total defect volumes decreasing over time

Sev1’s <= 6%

Sev2’s <= 40%

Severity over Time, All Valid Defects

ExpectedMetric

IBM Testing Services

© 2008 IBM Corporation25 IBM Confidential

System Stability/Completeness

Missing is increasing over time and overall proportions are significantly higher than desirable at 41%

Missing decreasing over time & overall E2E proportions 25-35%

Missing percentage during UAT should be 10% - 15%

System Completeness: Qualifier over Time (Code Defects Only)

Overall Rating

Percentage of “missing” is very high compared to the benchmark, and the trend is increasing.

Overall volumes are decreasing, but higher severities and simpler defects continue to surface.

Insufficient

Defect volume trend is decreasing over time. Function defects have not surfaced for several periods. Algorithm, Assignment, and Checking defects continue to surface throughout UAT.

Defect volumes are decreasing

Sev1s = 6% overall but decreasing

Sev2s = 52% but decreasing

Defect volumes are decreasing

Sev1s = 9% overall, no obvious trend

Sev2s = 53% but decreasing

Actual

Simplest issues and total defect volumes decreasing over time

System Code Stability: Artifact Type over Time (Code Defects Only)

High severity defects and total defect volumes decreasing over time

Sev1’s <= 3%

Sev2’s <= 35%

Severity over Time, Code Defects Only

High severity defects and total defect volumes decreasing over time

Sev1’s <= 6%

Sev2’s <= 40%

Severity over Time, All Valid Defects

ExpectedMetric

IBM Testing Services

© 2008 IBM Corporation25 IBM Confidential

System Stability/Completeness

Missing is increasing over time and overall proportions are significantly higher than desirable at 41%

Missing decreasing over time & overall E2E proportions 25-35%

Missing percentage during UAT should be 10% - 15%

System Completeness: Qualifier over Time (Code Defects Only)

Overall Rating

Percentage of “missing” is very high compared to the benchmark, and the trend is increasing.

Overall volumes are decreasing, but higher severities and simpler defects continue to surface.

Insufficient

Defect volume trend is decreasing over time. Function defects have not surfaced for several periods. Algorithm, Assignment, and Checking defects continue to surface throughout UAT.

Defect volumes are decreasing

Sev1s = 6% overall but decreasing

Sev2s = 52% but decreasing

Defect volumes are decreasing

Sev1s = 9% overall, no obvious trend

Sev2s = 53% but decreasing

Actual

Simplest issues and total defect volumes decreasing over time

System Code Stability: Artifact Type over Time (Code Defects Only)

High severity defects and total defect volumes decreasing over time

Sev1’s <= 3%

Sev2’s <= 35%

Severity over Time, Code Defects Only

High severity defects and total defect volumes decreasing over time

Sev1’s <= 6%

Sev2’s <= 40%

Severity over Time, All Valid Defects

ExpectedMetric

IBM Testing Services

© 2008 IBM Corporation25 IBM Confidential

System Stability/Completeness

Missing is increasing over time and overall proportions are significantly higher than desirable at 41%

Missing decreasing over time & overall E2E proportions 25-35%

Missing percentage during UAT should be 10% - 15%

System Completeness: Qualifier over Time (Code Defects Only)

Overall Rating

Percentage of “missing” is very high compared to the benchmark, and the trend is increasing.

Overall volumes are decreasing, but higher severities and simpler defects continue to surface.

Insufficient

Defect volume trend is decreasing over time. Function defects have not surfaced for several periods. Algorithm, Assignment, and Checking defects continue to surface throughout UAT.

Defect volumes are decreasing

Sev1s = 6% overall but decreasing

Sev2s = 52% but decreasing

Defect volumes are decreasing

Sev1s = 9% overall, no obvious trend

Sev2s = 53% but decreasing

Actual

Simplest issues and total defect volumes decreasing over time

System Code Stability: Artifact Type over Time (Code Defects Only)

High severity defects and total defect volumes decreasing over time

Sev1’s <= 3%

Sev2’s <= 35%

Severity over Time, Code Defects Only

High severity defects and total defect volumes decreasing over time

Sev1’s <= 6%

Sev2’s <= 40%

Severity over Time, All Valid Defects

ExpectedMetric

Rational Software Delivery Services

= in the IBM Cloud

Community of Partners

On Boarding

Application Virtualization

Testing Solutions

Testing on Devices

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107 © 2011 IBM Corporation

Unprecedented Capability across our Cloud platforms.Management, &

Support

Process

Application

Middleware

Operating System

Hypervisor

Physical (Hardware)

Security & Isolation

Security Policies & Services

Logical & physical Isolation (VM, Network (VLAN), & Storage)

Integrated Back-Up and recovery

Dedicated Client Connection from Datacenter

Location Dexterity

Availability & Performance

Rapid Provisioning Time

High End Scalability

SLA 99.5%

SLA 99.9%

Technology Platform

x86

Tiered Storage Tier 2 Tier 1 & 4

Power

Linux

Windows

AIX

eSX and Power VM

KVM

Payment & Billing

Pay as You Go Hour Month*

Managed Service Options

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IBM Smart Business Cloud - Enterprise

More at: ibm.com/cloud/solutions/enterprise

Agile Infrastructure for Myriad of Workloads

Choice of nine virtual (Intel) server configurations Choice of pre-configured IBM and third party software

images from which to build private image libraries– Linux® operating systems; Red Hat and Novell SUSE– Windows Server® 2003 and 2008– IBM Lotus®, WebSphere®, DB2® and Informix® stacks– IBM Rational® Application Lifecycle Management – Tivoli® Monitoring software

Virtual Private Network (VPN/VLAN) services with NEW Multiple VLANS for Single Virtual Machine

Enterprise level Support Options.

Choice of world-wide centers: Raleigh (US), Boulder(US) & Ehningen (Germany), Toronto (Canada), Makuhar (Japan), Singapore

Payment options: Pay-as-you-go, Bring-Your-Own-License, Developer-

Use-Only, Pre-Release Reserved Capacity Options

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109 © 2011 IBM Corporation

Building application migration and integration patterns based on client engagements

Build Assemble Integrate Deploy

Upload application using standard software and data configurations

Deploy a set of private images and instances for running application on the cloud platform

“Waves” of applications ported and packaged and deployed onto Customer’s IBM Cloud Resources.

Assemble and build “cloud modules” through source code porting, permitting easy placement onto cloud VMs.

Simple: Web Application

Complex: SAP Tasks

Inventory, profile, and prioritize applications for migration

Build the VM environment in the cloud that provides an entry point

Plan

User access based on IT governance and policies

Pattern Based

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110 © 2011 IBM Corporation

Management,support anddeployment

Security and isolation

Availability andperformance

Technology platform

Payment andbilling

Unifiedcommunications Archive

Desktop

Security

Compute

The IBM Smart Cloud will deliver standardized services from IBM, as well as an ecosystem of partners and clients

SAP

Enterprise data center

Enterprise data center

Private cloud Hosted private cloud

Managed private cloud

Enterprise

Shared cloud services

A

Enterprise

B

Public cloud services

A

Users

B

Client Defined Services

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111 © 2011 IBM Corporation

Cloud Computing - NIST* Definition (*National Institute of Standards and Technology)

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of

configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be

rapidly provisioned and released with minimal management effort or service provider interaction.

but ….. this is atechnology centric definition