Cloud for Media

1

Solution Stack for Faster Cloud Adoption

Blazeclan

Agenda

Cloud IT Better 2

Media Companies & the Technical Challenges

Cloud Solutions with Amazon Web Services (AWS)

Endless opportunities with BlazeClan’s Analytics Tool - Cloudlytics

Complete Solution Architecture

Benefits of adopting our Solution Stack

Blazeclan

Technology Challenges across various Media Sectors

Cloud IT Better 3

Broadcasters Publishers

Studios

Gaming

• Faster Real time

Encoding &

Distribution with

minimum latency.

• Large &

unpredictable

Storage Capacity

Requirement.

• Need to Identify

Usage patterns.

• Variable Storage

Requirements for a

variety of rich

content.

• Global Content

Distribution

requirements.

• Faster Content

Delivery on multiple

platforms & devices a

necessity.

• End user

analysis of

content usage

patterns

• Maximizing UX by

minimum time delays

both in real time &

downloads.

• Player behaviour

analytics during real

time multiplayer

gaming.

Blazeclan

The 5 Major Challenges

Cloud IT Better 4

Large Scale Data

Transfer &

Storage Content

Distribution

Analytics

Content

Distribution

Content

Transcoding

5

4

1

3

Live Media

Streaming

2

Expensive, Slow &

Bandwidth

Intensive

Expensive

Infrastructure,

Reduced scope of

Reusability

Expensive for large

Data Sets, multiple jobs

to be processed in

different formats

Vendor Lock-ins,

Relatively Expensive,

Technology

Improvement

Usage analysis-

Expensive & lacks

detailed analysis.

Blazeclan

1. Large Scale Data Transfer & Storage

Cloud IT Better 5

Large Scale

Data Transfer

& Storage

Content

Distribution

Analytics

Content

Distribution

Content

Transcoding Live Media

Streaming

Pre-recorded media content

File transfer accelerator

AWS import / export

AWS Gateway

STORAGE

Media stored rapidly to S3 Buckets using AWS Gateway

or Import/Export along with File Transfer Accelerator

Blazeclan

2. Live Media Streaming

Cloud IT Better 6

LIVE STREAM Live media using third party Encoder and file transfer

accelerator streamed from streaming servers or EC2

instances

Live Media Stream

Live Media Encoder

File transfer accelerator

Streaming Server on EC2 instance

Live Streaming

Large Scale

Data Transfer

& Storage

Content

Distribution

Analytics

Content

Distribution

Content

Transcoding Live Media

Streaming

Pre-recorded media

content

File transfer accelerator

AWS import / export

AWS Gateway

Blazeclan

3. Content Transcoding

Cloud IT Better 7

TRANSCODE Using Amazon’s own Elastic Transcoder equipped with

multiple formats content encoded from and to S3 Buckets

SQS

SQS AWS Elastic Transcoder

S3 Bucket transcoded files

Cloud Front origin

AWS Glacier (Archival)

Large Scale

Data Transfer

& Storage

Content

Distribution

Analytics

Content

Distribution

Content

Transcoding Live Media

Streaming

Corporate Data

center

Pre-recorded media

content

Live Media Stream Live Media

Encoder File transfer accelerator

File transfer accelerat

or

AWS import / export

AWS Gateway

Streaming Server on EC2 instance

Live Streaming

Blazeclan

4. Content Distribution

Cloud IT Better 8

Cloudfront Streaming Distribution

Cloudfront Streaming Distribution

Edge Locations

Cloudfront

CONTENT DISTRIBUTION

Transcoded content, streamed to various Edge

Locations using Amazon CloudFront

Large Scale

Data Transfer

& Storage

Content

Distribution

Analytics

Content

Distribution

Content

Transcoding Live Media

Streaming

Corporate Data

center

Pre-recorded media

content

Live Media Stream Live Media

Encoder File transfer accelerator

File transfer accelerat

or

AWS import / export

AWS Gateway

Streaming Server on EC2 instance

Live Streaming

SQS

AWS Elastic Transcoder

S3 Bucket transcoded files

Cloud Front origin

AWS Glacier

(Archival)

Blazeclan

5. Content Distribution Analytics

Cloud IT Better 9

Amazon Edge

Locations now in Mumbai

& Chennai Making 42 Edge

locations worldwide!!

CLOUDLYTICS –

USAGE PATTERN ANALYSIS

• Geographical Distribution

of Downloads/Streams

• Get Streaming Pattern for

Video content

• Identify Edge Location Traffic &

optimize AWS Billing

• Improve User Experience

by Optimizing Latencies

• Identify Popular Downloads &

Streams

Large Scale

Data Transfer

& Storage

Content

Distribution

Analytics

Content

Distribution

Content

Transcoding Live Media

Streaming

Blazeclan

Complete Solution Architecture

Cloud IT Better 10

AWS Cloud Corporate Data

center

Pre-recorded media

content

Live Media Stream

Live Media Encoder

File transfer

accelerator

File transfer

accelerator

AWS import / export

AWS Gateway

Streaming Server on EC2 instance

SQS SQS

AWS Elastic Transcoder

S3 Bucket transcoded files

Cloud Front origin

Cloudfront Streaming Distribution

Cloudfront Streaming Distribution

Live Streaming

Cloudlytics – S3 / CloudFront Log

analytics

Cloudlytics – S3 / CloudFront Log analytics

AWS Glacier (Archival)

Edge Locations

Mobile Devices

Gaming Console

Web Clients

Blazeclan Cloud IT Better 11

Solution Stack Benefits

Cloud Advantages: Elastic, Pay as you Go, Scalable,

On demand.

Modular Solutions: Almost all solutions can function

individually or as a bundle with external(to AWS OR

Blazeclan) solutions.

External Provisions: Solution stack equipped with

automated scripts & integrated with third party tools.

Faster Time to Market: Ready templates to deploy

complete media stack.

Content Distribution Analytics: Using our propriety

SaaS product Cloudlytics

Blazeclan 12 Cloud IT Better

Thank you

www.blazeclan.com

Follow Us On :

Our Blog : http://blog.blazeclan.com/