cloud computing - the silver lining for e-commerce in asia pacific

Cloud computing– e-commerce’ssilver liningin AsiaPac

December 2015

AsiaPac – resilientand progressive

Cloud computing – e-commerce’s silver lining in AsiaPac

Fast urban growthand a new generation of middle class has seen great progressin AsiaPac in the past ten years – and rapid technology adoption and use.

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Cloud computing – e-commerce’s silver lining in AsiaPac3

of global B2C e-commerce sales

will be in Asia Pacific in 2018

37% of Asians use mobiles as primary

internet device vs under 20% of

Europeans and North Americans



Top 3 - Indonesia, Philippines and

China top the highest daily screen

minutes use globally

Increase in smart-phone penetration

to the masses throughout AsiaPac

Mobile internet use is booming

5

Chinese mobile internetusers in 2014

China sets the pace; other AsiaPacificnations fast catching up.


Mobile internet use is booming


Emerging – likes of Myanmar

and Indonesia are considered

‘dark horse’ economies2014 saw 4 Chinese companies in list of world’stop 10 internet properties – up from 0 in 2013

World’s top 5 internet properties are US companies– but more of user base comes from Asia

AsiaPac – cloud poweringe-commerce forward


AsiaPacific has been at the forefront

of cloud development – and that has

impacted on e-commerce

E-commerce on the rise, data

storage and internet access

costs falling rapidly

Computing, data storage and

smartphone prices all dropping

33.4% – AsiaPac is world’s leading

e-commerce sales region in 2015

The CEO focus in AsiaPac


CEOinvestmentallocationsover thenext year

For CEOs– the digital imperative


APAC CEOs cite mobile technologiesfor customer engagement

of data currently useful, only 1% actually used (IDC)

Technology isempowering business but CEOs must have their priorities straight – in terms of strategic importance to thebusiness:

For CEOs– the digital imperative


say cyber securitysay data mining and analysis

Cloud is empowering AsiaPac businesses


Cloud helps onlineretailers respondfaster to marketopportunities atlower costs andwith contained risk:

Advance search filteringcapabilities

Role-based self-service access

Unlimited storage and retention

Automatic upgrades, maintenanceand customer support

Secure encryption andauthentication of data

Cloud – bringing benefits now and in the future


Online retailersand e-commercecompanies in AsiaPac now know that cloud delivers the keybusiness benefitsthey need for growth and success.

Reduced costs

Greater agility and flexibility

Better resource utilization

More efficient developmentand testing

Improved risk management

Greater security

Better disaster recovery

Our unique positioning


Meetingbusiness needs

OvercomingIT challenges

At the heartof new digital uses

Innovationforesightwith ourOrange Labs

Secure networksand global infrastructure

Global/local capabilitiesalong with expert people

Orchestrate > Operate > Optimize

Digital transformation

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Orange Business Services is atrusted partner for our customers’digital transformation providing your

employees withsmart and

mobileways of working

offering thebest connectivity,

wherever youneed it

leveragingapplications

for your business

performance

bringing youthe flexibility

of cloud infrastructur

e


15 Cloud computing – e-commerce’s silver lining in AsiaPac

Infrastructure considerations and complexity for e-commerce Success criteria:

cost-effective highly scalable architecture featuring automatic capacity adjustment,a highly available and high-speed database,and data-processing cluster for buyerbehavior analysis

Back-end infrastructures can be challenging to maintain and operate

Peak usage periods, unpredictable transactions for certain SKUs, and high volumes of write operations are some of the most common problems that operations teams face

one of the most complex issues is ensuring flexibility and scalability in the system - e.g. A new bestseller SKU might suddenly receive millions of orders in a matter of hours yet must continue to provide a satisfactory user experience


How Orange helpse-commerce companies

Accelerate time to market via scalable and agile network and hybrid cloud basede-commerce infrastructure

Securely connect global logistic sites ande-commerce infrastructure with high security and availability

Improve Omni-channel customer engagement

Improve efficiency with our global real time tracking and reporting solutions for supply chain management

Enhance productivity through greater collaboration between employee worldwide

Improve profitability by rationalizing and optimizing global ICT infrastructure


Orange e-commerce sector solutions overview

Network enabled data center services(co-loc, Net-hosting)

Managed DR and Backup for customerDB and payment transaction records

Auto-scaling and cloud based content caching to ensure user experience

IaaS to enable on demand, Pay as you use based compute, storage to cater for peak seasons and seasonal promotion

Hybrid IT via single cloud brokerage toenable automated workload provisioning across different cloud targets and alignment betw cost of infra and value of workload

Managed aPaaS to host various e-commerce applications and monitoring, reporting tools

Cloud contact center solutions

Cloud fleet tracking, inventory management,inventory tracking

DevOps for continuous improvement/maintenanceof current apps and innovation of new applications

Security and cyber-defense

Productivity enhancement through unified communications and employee collaboration solutions

Consult, design, build, optimization and mange oflocal and wide area networks


Example Use Case:Where Orange can supporta Magento environment

Magento Enterprise (by eBay) is a rated by the Gartner Magic Quadrant for ‘Digital Commerce’ as a market leading open-source content management system for e-commerce web platforms

Orange provides and manages the agile and on-demand infrastructure to host and run the entire Magento e-commerce and web workload

Orange group


244 million customers worldwide

Local presence in 160 countries

Major Service Centers in Brazil, Egypt, India, Mauritius helping business clients 24/7

Largest enterprise voice/data network forin the world, 220+ countries and territories

4G in 11 countries

3,000+ multinational clients worldwide

156,000 employees (20,000 serving enterprises)

732 million euros invested in research andinnovation in 2014

Cloud for Business customers 300 MNC, 8,000 SMEs

2014 revenue

strongest brand in 2015

€39bn

Thank you for your time!Data in this presentation referenced from aPwC study “Cloudy Above, Full Speed Ahead” commissionedby Orange Business Services. To find out more downloadthe report here - https://backoffice.www.orange-business.com/en/library/publication/cloudy-above-full-speed-ahead

https://backoffice.www.orange-business.com/en/library/publication/cloudy-above-full-speed-ahead

