cloud computing: secure media access on the cloud · • a data corruption in the year 2008 private...
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Cloud Computing:
Secure Media Access On the Cloud November 3rd, 2016
Santosh Ahuja
Director of ArchitectureImpiger Technologies, Inc.
www.impigertech.com
• Video adoption , proliferation and usage.
• Use Cases for Sharing Media.
• Technical Considerations for Sharing Media in the Cloud.
• Changing of the guard from On-Premise to Cloud.
• Secure Access Media On the Cloud.
• Seeing is Believing (Demo)
• Questions
225+
Clients
- Enterprises- Small businesses, VC funded- Startups - Leading F500s
12
Years in Business
300+
Workforce
- Globally spread- Rich experience- Customer focus
300+
Mobile Apps
150+
Web Portals
5
Locations
Helping businesses with Web , Mobile & Telecom Technology Solutions
- Private /public cloud
- Web portals- Intranet applications
- Native- Hybrid- Cross platform
- North America- India- UAE- Uganda
IMPIGER SNAPSHOT
The Zettabyte Era :Trends and Analysis, July 2016
Everywhere you goYou see Video
Video is the new content king
The Zettabyte Era :Trends and Analysis, July 2016
Globally, IP Video Traffic
will be 82% of all IP Traffic by 2020
Compared to 55% in 2015
YouTube in 2012 predicted Video traffic
to account for 90% by 2020
Fast forward 5 years , we will be at
70% next year says Cisco
> 5,000,000 Years,
To watch videos produced across Global IP networks every month
The Zettabyte Era :Trends and Analysis, July 2016
Mobile Devices Continue to Drive Video Traffic
The Zettabyte Era :Trends and Analysis, July 2016
Video Streaming Cloud Apps like YouTube, Netflix and Hulu will drive video consumption on devices
0%
20%
40%
60%
80%
100%
120%
2014 2015 2016 2017 2018 2019
Chart Title
Mobile Cloud Traffic Mobile Non-cloud Traffic
Mobile Cloud Traffic• Video Streaming• Audio Streaming• Online Gaming• Social Networking• Web Browsing• Online Storage
Mobile Non-cloud Traffic• IP Voice• File Sharing• File/App Downloading
Video Application Trends
• Every marketing strategy includes a video strategy resulting in better conversions
o Websites showcasing a show reel. o Product Videos showcasing video capabilities.o Services company showcasing customer testimonials
• Education Companies have training videos
• Social Media Video Sharing
• Internet Video and Video On Demand
• Surveillance applications being used in o Security Systemso Patient Observation and Monitoring Systems
• You are even served ‘Video’ Bills.
Video Culture Needs Efficient
• Not just a great viewing experience. • Easy tools to create video.• Easy way to store.• Easy way to retrieve.• Easy way to stream or download.
• Create Videos.• Upload To YouTube• Share.
Enterprises prefer ownership vs a shared approach
• Create their own repository.• Manage the security and access.• Benefit from the detailed analytics.• Own all the monetization of their content.
Fragmentation in devices across Os’s impose challenges
More Formats
HLS
AAC
More Screen Sizes More Devices
The Evolution Media Distribution On the Web
File Download
Progressive Download
Pseudo Streaming
Adaptive BitRate
A Distribution Workflow is often needed that includes secure access to media content
Capture, Accept and Store Media
Prepare Content for Web Streaming or PC Playback
Adapt based on the requesting device
Provide Authenticated Access for Playback or Download
Media Analytics
Ingest and Store
Transcode
Adapt and Deliver
Secure Access and Play
Monitor and Analyze
On Premise 2
Traditional System - Based off Hardware/ Software Running on Premises
Compartmentalization of operations
Transfer Transfer
On Premise 1
Vendor 1
Vendor 2
Transcode/DRM
Deliver
Origin
• Silos of operation
• Lost metadata
• Reduced content visibility and control
• Time consuming and disconnected
• Slow in adapting to emerging standards
• Manual processes—expensive to adapt
Challenges with Traditional Distribution Workflow/System
Can Cloud Help ?
• Video Transcoding as a Service • Content Protection • On Demand and Live Streaming
Leading Cloud Providers Provide
Simple, Automated, Connected Work Flow, Quality, Secure
Ingestion Encoding Content Protection
Format Conversion
On-Demand Streaming
Live Streaming
Analytics Advertising
6
• A data corruption in the year 2008 private datacenter stopped DVD shipping for 3 days.
• Started Cloud Journey in the year 2009.• Todays its cloud based streaming accounts for 32% of internet traffic
in the US.• 27 Million streaming subscribers worldwide.• DVD business still exists only for US customers and has not seen a lot
of growth.
Completes Cloud Migration This Year
‘Upload’ to ‘Publish’Cloud Infrastructure
Worker
Job QueueMedia Encoder
Blob Storage
Multi BitRateBlob Storage
Trigger A Work Flow
Ingest
Publish
Ways to Secure Media On Cloud
Token /signed URLs
AES encryption
DRM
Geoblocking
Watermarking
Amazon CloudFront - Private Content (Signed URLs, signed Cookies, OAls
Amazon Elatic Transcoder - HLS with AES-128 encryptionAWS Key Management Service- Key Management for Amazon Elastic
transcoder, Amazon EC2 and Amazon s3
Amazon Elastic Transcoder - PlayReady DRM packaging
Amazon CloudFront - Geo-restriction
Amazon Elastic Transcoder - Visual watermarks
Demo : A Simple Workflow Showing Ingestion to
Secure Media Publishing
Demo Setup
• Azure for scalable secure infrastructure.• AZ Copy for easy secure ingestion. • Azure Blob Storage for secure storage and retrieval.• Azure Blob Storage for Progressive Download.• Azure Secure Access Signatures for secure access. • HTML 5 Video element for playback.
Ingestion via AzCopy
Azure Blob Storage
Secure Access via SAS
Azure Blob Storage, Streaming
HTML 5
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(469) 371 1440
Denver Benedict
•THANK YOU• FOR QUESTIONS & COMMENTS
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