cloud computing
DESCRIPTION
A brief account on marketing of cloud computing services in the 2012 scenario.TRANSCRIPT
Cloud Computing
A Note on Sales Possibilities
Twinkle
Sebastian
Hot target market
Telecom Financial InstitutionsSystem integrators
GovernmentEducation
SMB
High Touch Low Touch
Sales Managemen
t
Channel
Low touch model
Sales funnel•Awareness•Consideration•Purchase•Deal Closed
Awareness
Inbound MarketingWordpress, Tumblr, blogger, youtube, flickr, slideshare.net, scribd and Guest BloggingSEOGoogle keyword tool,SEO profiler
Strategy: Information spread & optimization
Consideration
•Give something away•Research reports, tips and tools
•Trail PeriodsStrategy: Reciprocity & prospect nurturing
Purchase
•Freemium
•Product tiers•Offers limit on the features
Strategy: pricing & product
Closed deal
•Customer to customer service•Answering the queries of other customers, feedback forums, customer support platforms & community websites
Strategy: controlling cost
Decision Makers
CFO
CIO
IT directors
Influencer: IT Managers
Channel
Value Added Resellers& (CRM Resellers)
App Market Place
System intergrators
ISV Partners
Channel compositionCo-
Marketers
Channel value chain
Social media strategy
•Community manager-the official voice of the social
media•Defining the objective of the
social media campaign•Deciding the success matrix•Focus on the volume of the
customer interaction• Flexing muscles with the
ever changing functionality and tools
Recommendations
•Execution is the major challenge
•Selection of different tools and strategies and modifying to adapt the business needs •Prioritizing the leads to
various strata and strategy • Focus on LTV
