Enrico Mercadante

Technical Operations and Cloud Leader

South Europe

Cloud and Digitization

Digitization requires IT in the driving seat

Technology

Strategy

Enable

Differentiate

Define

Visibility

who is talking

to whom

Security

from threats

EFFICIENCY

+

DISRUPTION

+

SPEED

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018 2019

Traditional Data Center (-2% CAGR)

Cloud Data Center (22% CAGR)

Western EUROPE Cloud Workloads Surpass Traditional Workloads 85% of All Workloads Will Be in Cloud by 2019

Source: Cisco Global Cloud Index, 2014–2019

and Cisco Business Cloud Advisor

Installed

Workload

in Millions

16% CAGR

2014–2019

85%

15%

64%

36%

The Network is the best place to put policy because it touches everything. The Network never lies.

The Network is the Best Place to Put Policy

POLICY

Public Cloud Edge

DATA CENTER

APP

APP

APP

APP

APP

Market Traction: Innovation Leadership

Cisco Nexus

Cisco UCS Director (Orchestrates Compute, Network, Storage And L4-7), OpenStack

Cisco ONE Software Licensing and Subscription

LAN Switching Blade Server Application

Centric SDN

Hybrid Cloud

Infrastructure Security Integrated Infrastructure

Cisco UCS Cisco ACI

Cisco Intercloud Cisco UCS, Nexus Cisco Security

#1 #2 #1

#1 #1 #1 Cloud Infrastructure Equipment

Cisco Intercloud #1

Cisco UCS

World-

Records 100+

Service Profile

Identity for compute

Service Profile

Network Policy

Storage Policy

Compute Policy

Application Profile

Identity for the network

TENANT APPLICATION

Enabled by Physical and Virtual Integration

SaaS

PaaS IaaS

Hybrid Cloud is Needed to Solve Hyper-Distribution of Applications and Data

Cisco Confidential

Data Center Cloud Edge/IoT

Security Everywhere

Different Clouds for Different Crowds Balance New and Existing Requirements

SaaS

PaaS IaaS

Traditional

Applications

ERP, Financial, Client/Server,

CRM, Email

Cloud Native

Applications

IoT, Big Data, Analytics,

Gaming

Cisco Confidential

Data Center Cloud Edge/IoT

Cisco Confidential

Cisco Intercloud

TECHNOLOGY

SERVICES

PARTNERS

Public Clouds

INTERCLOUD

Enterprise Private Clouds

Intercloud Services

Intercloud Providers

CONTROL Across services, in every location

COMPLIANCE Manage risk locally and globally

CHOICE Cloud the way

you need it

with… and…

Policy Model Extension Service Catalog

Extension

Infrastructure Extension

Customer Challenge: Shadow IT is Worse than we Think!

51 Customer estimates:

Average number of

cloud services used by

their organization

730 Average cloud

services actually

discovered

15-22X more cloud services

purchased without IT

involvement

4-8X higher than

billed costs Hidden costs

©2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

There is a multi-billion dollar global industry targeting your prized assets

$450 Billion to

$1 Trillion Social

Security $1

Mobile Malware

$150

$ Bank

Account Info >$1000 depending

on account type and balance

Facebook Accounts $1 for an

account with 15 friends

Credit Card Data

$0.25-$60

Malware Development

$2500 (commercial

malware)

DDoS

DDoS as A Service ~$7/hour

Spam $50/500K

emails

Medical Records

>$50

Exploits $1000- $300K

Industrialization of Hacking

13

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco

Confidential

Complete

Solution

Pervasive

Continuous

Always On

14

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco

Confidential

Scope

Contain

Remediate

Discover

Enforce

Harden

Detect

Block

Defend

Cybersecurity Solutions

Cisco and Deutsche Telekom/T-Systems – Collaborating for You

Two Industry-Leading Companies, Better Together

Superior, elastic

experience based on

open standards

Global platform deployed

across Cisco and Alliance

Partners’ offerings

Rapid releases enabled

by Cisco architecture

and management

Reliability – Operated

in Germany T-Systems

under German Law

Privacy and security –

Certifications meeting

today’s highest data

standards

Complete offerings –

Strong network + cloud

differentiation + private

backbone + SDN

© 2015 Cisco and/or its affiliates. All rights reserved. 15

Secure and

Compliant

Trusted

DevOps at

Web Scale

Internet of

Things-ready

Our Partnership in Action

Cisco Powered is Unique

Faster Time to Value

• Proven Cisco validated architectures

• Solutions to connect providers and consumers

• Lifecycle of professional services

Assured Performance

• End-to-end secure, reliable operations

• Third-party audited solutions

• Documented cloud scalability

Continuous Innovation

• Reputation for leading technology transitions

• Commitment to open standards

• Highest percentage of R&D investment-to-revenue

Cisco Powered services enable customers to connect with confidence

The Cloud and Managed Standard from the

Leader In Networking

ITaaS

Hybrid Cloud

Bi-modal

IT

Hybrid

IT

New

Technologies

New

Processes

New

Organisation

Fast IT

Technology

Strategy

Enable

Differentiate

Define !

Fast IT Different angles, same direction.