closure presentation
TRANSCRIPT
May 26 & 27, 2012Expo Center, Karachi
Masala Family Festival
Ground Breaking Event of the Year
Event Highlights
History in creating Highest number of Footfall at the venue for any festival –
total of 227,634 Visitors attended the Festival in 2 days
The event witnessed a record attendance of female visitors - approximate ratio stands at 3:1
The largest food court was established in the event, a record for any festival previously held at the venue
Live Cooking by Masala Chefs & one to one interaction with the audience
added fire to the show
The food court offered more
than 60 variety of cuisines under one roof
With 50+ different attractions this was
the Largest Kids area established at the venue
The event generated economic activity in 27+ allied industries, directly and indirectly.
Glimpse of HUM TV & Style 360 Talent Hunt Activities
Sponsors Branding
Pre – Event Promotion
Promos Masala Tv, HUM TV, Style 360
14 days campaign –Stall booking and details
9 Days Campaign – Invitation Promo
Montages Chefs Endorsement Montages
Endorsement on Live Shows by Masala Chefs
9 Days Campaign
Radio 14 days campaign –Stall booking and details
9 Days Campaign – Invitation Promo
FM 105
FM 91
Masala TV WebsiteFacebook Pg MFF
(1K likes, 1400 visits) Facebook Pg Masala TV
Facebook Pg Hum TVFacebook Pg Style 360
9 Days Campaign
E-Flyers
Outdoor 11 Days campaign
SMS Campaign MFF Contest through SMS - executed via Masala TV and
FB pages (1K sms generated)7 Days Campaign
Inviting SMS Circulated 3 consecutive days (25th, 26th and 27th of May)
Online Promotion
E- Marketing
32 Hoardings in Karachi
Outdoors
E-flyer
SMS Campaign
Post – Event Promotion
Promo – Event Success Awareness
E-flyer