closing the strategy/execution gap - acg global...closing the strategy/execution gap today’s...
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Closing the Strategy/Execution Gap October 15, 2015
Insperity Webinar Series
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Kristine Gunn Human Capital Consultant Insperity
Closing the Strategy/Execution Gap
TODAY’S PRESENTERS
Michelle Mikesell Managing Director, MidMarket Consulting and Development Insperity
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Introduction
• Core steps for building a compelling strategy • Best practices for executing on that strategy • Communication strategies for success • Q&A
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“It’s the end of the world as we know it.”
Peter Georgescu Author of The Constant Choice
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Strategy
1. A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
2. The art and science of planning and marshalling resources for their most efficient and effective use.
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Strategy Deciding What to Do
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POLL: How effective is your organization at execution of your strategy?
ü We do not have a clearly defined business strategy. ü We are not effective at executing our strategy. ü We are somewhat effective at executing our
strategy. ü We are very effective at executing our strategy.
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“70 percent of strategic failures are due to poor
execution of leadership.”
Ram Charan Author of Execution
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Traditional View of Strategy and Execution
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Two-Day Strategic Planning Offsite: • Eliminate guesswork • Create a step-by-step
execution plan • Use a seven-step
process
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Seven Core Processes of Strategy
1. Begin with purpose 2. Perform an environmental scan 3. Establish metrics 4. Define goals and priorities 5. Set accountability measures 6. Build a people strategy 7. Assess culture
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Begin With Purpose
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Step One: Begin With Purpose
• Why do we exist beyond making money? • Purpose tells your story. • It binds people together. • Defined by a point of view.
Purpose example: Insperity’s purpose is “to help businesses succeed so communities prosper”
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Perform an Environmental Scan
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Step Two: Perform an Environmental Scan
• Understanding market conditions and competitors
• Creating a value for customers • Product leadership • Operational excellence • Customer intimacy.
• How do you compete? Product, cost or customer experience?
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Environmental Scan Case Study Insperity client organization • Needed to clearly identify competitive market • Trying to be all things to all people (product, service and cost)
• Selected one area to focus: Customer experience • Eliminated distractions • Was able to invest wisely • Executed with excellence
You can’t be all things to all customers, you can be all things to the right customers.
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Establish Metrics
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Step Three: Establish Metrics
Measure what ma!ers
Understand lagging indicators and leading indicators
• Lagging: Reporting the news Reactive, historical data
• Leading: Make the news
Proactive, predictive intelligence
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Define Goals and Priorities
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Step Four: Define Goals and Priorities
• Focus on a set number of priorities – less is more
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Step Four: Define Goals and Priorities
3 Years 1 Year This Quarter
1. 2. 3. 4. 5.
1. 2. 3. 4. 5.
1. 2. 3. 4. 5.
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The secret to execution is pushing strategy
down to the front lines.
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The secret to execution is pushing strategy
down to the front lines.
Communicate the specific
benefits of the strategy
Communicate how it aligns with
organizational purposes
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Set Accountability Measures
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Step Five: Set Accountability Measures
Install a rhythm of accountability
• Conduct weekly status meetings on critical priorities
• Consider daily huddles or “micro-meetings” to keep teams on track
• Make results visible to promote performance
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Build a People Strategy
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Step Six: Build a People Strategy
Develop a leadership pipeline
• It’s not the business itself that provides exceptional customer service or generates great new ideas. It’s the people.
• Identify capabilities for follow-through
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How do you find the right people who can thrive in an execution culture?
• Action-oriented • Focused • Energized • Decisive • Agile
• Collaborative • Resilient • Coachable • Follow-through
Key leadership a!ributes:
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Attract Retain
Maintain Develop Reward
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Assess Culture
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“Culture eats strategy for lunch.”
- Peter Drucker
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Step Seven: Assess Culture
• What do you promise to customers? • Your corporate culture and your customer
promise must align • The four corporate cultures:
collaboration, control, competence, cultivation • Analyze culture before making major changes in
your business
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Poll Question
How would you define your culture?
• By default
• By design
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One final thing to remember:
• Communicate your strategy constantly and consistently
• Say it seven times in seven different ways • “People need to be reminded more than they
need to be instructed.” - Samuel Johnson
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“The idea is to dream big, Start small. But most of all, start.”
- Simon Sinek
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Thank you for joining us
Upcoming ACG/Insperity webinar: “Leading through the Whitewater of Change” Thursday, October 22 | 1:00 – 2:00 P.M. (CST)
Insperity®, a trusted advisor to America’s best businesses for more than 28 years, provides an array of human resources and business solutions designed to help improve business performance. Insperity® Business Performance Advisors offer the most comprehensive suite
of products and services available in the marketplace. Insperity delivers administrative relief, be#er benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization® Services. Additional company offerings include
Human Capital Solutions, Payroll Services, Time and A#endance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Financial Solutions, Expense Management, Retirement Services and Insurance Services. Insperity business
performance solutions support more than 100,000 businesses with over 2 million employees. With 2013 revenues of $2.3 billion, Insperity operates in 57 offices throughout the United States.
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Thank you for joining us
For more information, or to speak with an Insperity Business Performance Advisor about your business, visit
insperity.com/acg or call us at 866-814-6817.
Insperity®, a trusted advisor to America’s best businesses for more than 28 years, provides an array of human resources and business solutions designed to help improve business performance. Insperity® Business Performance Advisors offer the most comprehensive suite
of products and services available in the marketplace. Insperity delivers administrative relief, be#er benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization® Services. Additional company offerings include
Human Capital Solutions, Payroll Services, Time and A#endance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Financial Solutions, Expense Management, Retirement Services and Insurance Services. Insperity business
performance solutions support more than 100,000 businesses with over 2 million employees. With 2013 revenues of $2.3 billion, Insperity operates in 57 offices throughout the United States.