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between industrial and consumer experience Leonne Kaldenbach & Anita Wierda CLOSING THE GAP

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Page 1: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

between industrial and consumer experience

Leonne Kaldenbach & Anita Wierda

CLOSING THE GAP

Page 2: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

Home / Leisure environment Work / Industrial environment

Page 3: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

Home / Leisure environment Work / Industrial environment

Page 4: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

Work / Industrial environment

Home / Leisure environment

GAP = LOGICAL

Page 5: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

Home / Leisure environment

GAP = GROWINGWork / Industrial environment

Page 6: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

HOME / LEISURE ENVIRONMENT

Page 7: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

WORK / INDUSTRIAL ENVIRONMENT

Industrial

Worker

Page 8: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

UI

Product

UI

Product

UI

Product

Remote

UI

Stand alone Connected Workflow suite Eco system

UI

Other Product

Other sw tools

UI

Product

UI

Product

Analytics

Remote UI

Other sw tools

Machine

Fleet Data

Mobile

Device

UX MORE IMPORTANT

UI

Product

UI

Product

Analytics

Remote UI

Other sw tools

Machine

Fleet Data

Mobile

Device

Page 9: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

UX HELPS TO REALIZE NEW OPPORTUNITIES

• Continous updates

• Near real time information

• From reactive to predictive

• From product to services

• Optimized workflow

UI

Other Product

Other sw tools

UI

Product

UI

Product

Analytics

Remote UI

Other sw tools

Machine

Fleet Data

Mobile

Device

Page 10: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

UX HELPS TO ALIGN DIFFERENT VIEWPOINTS

more cooperation, new approaches

time

Agile

LeanInnovation

6 sigma

Operational excellence

Predictive maintenance

Design4Service

Usability

Manufacturability

Shift toServices

New business models

Differentiation

Process optimization

Systems Integration

Business

Units

Production

Operations

R&DR&D

Business

Units

Operations

Production

Page 11: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

BUILDING UX MATURITY

QuickScan

Structured Steps

Holistic Approach

Common language

Page 12: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

Analysis Concept Development & Usability Testing Detail Design & Realisation

NSPYRE UX APPROACH

Design

Consultancy

User Research Ideation

Prototyping

Requirements, Design Principles,

Solution Directions, Use cases

Usability Testing

Validated Solution

Direction

Visual Design

Detailed Interaction Design

Style Guides, UI Specifications

Actual Front End Code

Users & Workflow

Insights

Clear scoping & goals

Implementation

Stakeholder

workshops

CoDesign

Workshops

Share Insight

Sessions

Monitor Goals & Progress

Front End Implementation

Page 13: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production
Page 14: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

“This is a potential killer app. I cannot wait to start

using it”

PREDICTIVE MAINTENANCE

Page 15: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

GROWING NEED FOR BETTER UX IN INDUSTRY

• Users demand better UX because they know it is possible

• Products get more user interfaces and more users

NSPYRE UX DESIGN OFFERS A STRUCTURED APPROACH TO

• Find and realize innovative solutions

• Improve speed of product development

Page 16: CLOSING THE GAP · New business models Differentiation Process optimization Systems Integration Business Units Production Operations R&D R&D Business Units Operations Production

CLOSING THE GAP between industrial and consumer experience

It’s not only possible…it has become necessary

[email protected]

[email protected]