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Closing the Gap bt Researh&Innovation

The Living Labs approach esteve almirall

jonathan wareham {esteve.almirall,jonathan.wareham}@esade.edu

Closing the Gap

bt Research & Innovation The Living Labs approach Esteve Almirall

Jonathan Wareham esteve.almirall!esade.edu jonathan.wareham@esade.edu

User involvement in Innovation UGC – User Generated contents. Web 2.0 practices. …. . .

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A PPPP (public-private-people

partnership), sometimes referred as

quadruple helix, that involves users

in the creation, prototyping,

validation or testing of new products,

processes or services in real life

contexts.

Method

olog

y**

Organ

izat

ion

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Living Labs aim to provide structure and governance to the user involvement in innovation

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Innovation Intermediaries (inbound – outbound)

!! Knowledge brokers.

!! Connectors (Nine Sigma & Yet2.com)

!! Marketplaces (Innocentive).

!! Scouting.

!!…...

? who invented the mountain bike

Sources of New Ideas and Innovation

Academia

Associations, trade groups, conference boards

Competitors

Consultants

Customers

Business partners

15 25 35 45% 45% 35 15 25

Internet, blogs,

bulletin boards

Other

R&D (internal)

Sales or service units

Employees

(general population)

Think tanks

External Internal

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but, …. . . what is a Living Lab ?

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Pre-lab conceptualization Brainstorming, scenarios, paper

protos(

Laboratory -Usability Eye-tracking, attention, …(

Living Labs

Quasi-Experimentation in

real environments.*

Market Validation Marketing studies(

Where?

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Helsinki, November 20, 2006

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Flanders

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Helsinki

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Sweden

What is Botnia?

- Part of CDT which is a RDI-centre at

Luleå University of Technology

- A long-term partnership between the University, Ericsson and Telia Sonera

In cooperation with regional actors and

IT SME´s

-Turnover ~30 miljon SEK

-Appr. 10 Employees and about 100

persons on a contractural basis

CDT´s mission is to create new IT-based serviecs and products!

New ICT solutions - by

empowering users

Botnias focus is user-driven development

of Internet- and mobile services

that enriches users' everyday life.

The objective of Botnia is to generate and construct new insights, methods and tools,

supportive of open user-driven innovation

What is Botnia?

Polar circle Luleå

S W

E D

E N

We are situated in Luleå but

we performe activities all over Sweden.

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Our user-community 6700 persons

from all over Sweden

In a co-creative way

Important Resources Important resources IT-Tools to support easy deployment of user involvement

When involving the users?

Results:

New Products and services

New knowledge New relations

We are living in a beta-culture!

Some of our cases

•!The student of the future •!eFamily •!Gameline-Supafly •!InTime Reminder •!InfoSearch •!Wearable computers •!P800 test

•!Permission Marketing •!Basketball in the mobile phone •!Rural ICT •!InfoCamp •!SMART •!e-participation…… •!Mobile shopping

www.testplats.com

More than 50 full-scale

projects and 50 end-user

investigations

Case: Skygd

Amsterdam

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Amsterdam Living Lab

Facts

Partners

—!Amsterdamse Innovatie Motor

—!Centre for Content Culture and Technology (UvA & HvA)

—!Waag Society

—!Telematica Instituut

—!IIP Create

Budget 2 Mln Euro, subsidy of

—!EZ (PiD 2007)

—!Amsterdam Topstad

Started January 2008

IYOUIT as …

1.! Personal diary & life blog

2.! Cool way to keep in touch

3.! Context tagger

4.! Pervasive game

One mobile app: 24x7 on-line

Life blogging

—!ContextWatcher as live life recorder

—!Wouldn’t it be nice if …

—! you could carry a mobile phone (120 gram)

—! that would record your day in an unattended mode

—! and write your experiences in your blog

—! so that you and others can digitally browse your life

—! Important issues

—! User control & privacy

—! Visualization

—! Easy configuration

Real-time context sharing

—!Unobtrusive

—!Sharing of situations

—!Privacy management

—!Context mirror

Contextual tagging

—! Tag all photos with contextual information

—! Functionality:

—! Interlinked via

tags and persons

—! Groups and sets

—! Contextual queries

—! Position pictures

on a map

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Gaming

—!Mixing real context data with virtual roles and objects

—!Virtual board game based on ‘the settlers of Catan’

Barcelona

High Tech

Exports 34.6% of

Spain.

Population (8M) greater than Denmark or Ireland.

GDP similar to

Finland & Denmark.

Per-capita GDP similar to Germany,

greater than

Portugal or Greece.

Exports similar to

Finland and higher

than Portugal.

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fab lab =personal

fabrication

i2cat

Ca L’Estruch, Sabadell

La Panera, Lleida

CitiLab Can Suris, Cornella

El Liceu

Espai Zer01,Olot

GEANT2

now expandin

g

to K

orea, B

razil

and

Latin A

mer

ica

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Co-ideation

Do-design

validation

Kari Mikkela + Annika Sällström, 2008

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group selection

innovation arena

context development

E.Almirall et al, 2008

<design thinking>

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inspi ration

ideation

implementation

Tim Brown, 2008 HBR

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open closed

users

experts

open closed

user-led

expert-led

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Applied

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Market

places

Join

Ventures traditional

user centered

user driven

participatory

collaborative

Living Labs ----------

Assessing & co-creating proposals that fit =

Tapping in all + Real life

3 main areas

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reducing uncertainty

Entrepreneurial Role of Living Labs ======================================

1)! Selection. Establishing the Innovation

Network.

2)! Formation. Recruiting experts &

Convincing companies.

3)! Coordination. Coordinating the

Innovation Network.

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Reducing uncertainty (fit) !"

+ Entrepreneurial role ! !"

Developing an initial demand"

!Living Labs "

Kleiner Perkins Portfolio (81 companies)

49 (60%) develop mid-level goods and

services for use by other business. 23 developing enterprise software

6 instruments used in hospitals

20 IT equipment

19 Ground level consumer goods and services 3 network / community companies

2 e-commerce

2 providers of information (mobile) 1 distributor of movies over the Internet

1 photoneumatic therapy

1 financial services

1 restaurant guide (Zagat)

4 developing treatments 13 high level products and services

6 alternative energy companies

1 fuel cells 1 portable electronic devices

1 codecs

4 semiconductor industry

1 bio-technology

esteve almirall esteve.almirall@esade.edu