closing the back door
TRANSCRIPT
Closing the Back Door: It’s
Not about Numbers, It’s about PeopleEric Tuininga, Sales Manager at The City
Eric Tuininga
+ MA Communication Bethel University, St. Paul, MN
+ Sales Manager at The City by Zondervan
+ 6 years on staff with Young Life
+ 3 years on staff with Calvary Baptist Church
+ Favorite quote: “Kids don’t care how much you know
until they know how much you care.” –Jim Rayburn,
Founder of Young Life
+ Twitter: @2ninga
Special Thanks To:
•The Austin Stone- Austin, TX
•Seacoast- Charleston, SC
•Salem Chapel- Winston-Salem, NC
•Community Church- Guthrie, OK
•Westside Church- Vancouver, BC
•Celebration Center- North Bend, OR
•and many others
onthecity.org
Assimilation:-assimilated, assimilating
1. To take into the mind and
thoroughly comprehend
2. To absorb into the culture or
mores of a group
3. Giving people the best
opportunity to get connected.-Ryan Yep, The Austin Stone
onthecity.org
Begin with the end in mind.
•What’s the point of your assimilation process?
•How do you know when it’s over?
onthecity.org
Major Steps
1. On-boarding (capture information)
2. Assign to an individual to follow-up
3. Reach Out
4. Invite
5. Inform
6. Involve
onthecity.org
On-boardingUse many methods for connecting:
•Greeters
•Ushers
•Welcome Center
•Connect Desk
•Connect Cards
•The City Kiosk
•Children’s Ministry
•Other Technology (Facebook,
Twitter, website, wufoo)
onthecity.org
On-boarding
Have a plan for the information.
•Who gets it?
•Where does it get stored?
•Who has access to it later?
onthecity.org
onthecity.org
Assign to an individual for
follow-up
What are the characteristics of this person?
•Passionate about the church
•Outgoing/warm
•Reliable
onthecity.org
Assign to an individual for
follow-up
Equip them to follow up:
•Tools
•Training
•Clear understanding of expectations
Reach Out
This is personal.
It is about getting to know the
individual, not trying to add
another person to the
membership roll.
onthecity.org
InviteWhat would a new person be
interested in?
•Informational Session
•Concert/Event
•Small Group
•Service Group
onthecity.org
Inform
•What are the next steps with the church?
•Are informational sessions available?
•How do they connect to service
opportunities?
•How do they connect to small groups?
•What might they be interested in based
on what you learned about them?
onthecity.org
Inform
Informational Sessions- membership is a
huge hurdle for some, make it easy.
Clear Next Steps-
Salem Chapel: 1. The City 2. Small Group
3. Service Group
Seacoast: 1. The City 2. Newcomers
welcome reception (high information, low
commitment)
onthecity.org
Inform
How can individuals discover on their
own?
•The City
•Website
•YouTube
onthecity.org