closing session aeneas training 05-03-2010 munich workshop maarten van bemmelen

Closing session

AENEAS TRAINING 05-03-2010

Munich Workshop

Maarten van Bemmelen

AENEAS is supported by:

Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010

Topics of presentation• Some highlights from the workshop

• The follow-up of Munich workshop

• The future AENEAS workshops

• Evaluation of the workshop

• Feedback on the site visits



Some highlights (1 of 4)

• In Mobility Management and Marketing we have to set realistic goals

• Especially European projects seem to have over ambitious goals related to changes in modal split

• A campaign can only exactly reach the needs of a small group of people

• Marketing can only change the materialistic or concrete constructs, not the core constructs



Some Highlights (2 of 4)

• The target group of older people is diverse, you should further define the group (also exclude some)

• Gender, age, vision on mobility, physical ability, lost partner etc.

• Do not have the ambition to change the petrol head

• Direct marketing can provide targeted information

• In Patenticket project, candidates are selected by family or friends




• To make a change in mobility behaviour people need to experiment and to receive validation

• How to get people to a training/expriment:

Direct marketing, set a date and place

Work with peers

Grand children can have a convnicing power

Work with existing structures/organisations of older people

• Provide positive feedback to participants in trainings




• Mobility marketing and mobility management measures can reach impacts in a cost effective way

• Some examples

14 % feedback from direct marketing among older people in Munich

30% of participants in Patenticket buy a season ticket right after the trial period

• Why do we not implement these actions everywhere and on a large scale?



Follow up training workshop

• All power points available on the AENEAS website within two weeks

• Abstracts of the presentations, summaries of the discussions and outcomes of the smaller groups and the site visits will be integrated in the workshop report

• A draft of the workshop report will be send to all participants and speakers in two weeks (18th of March), this will include participants list

• After comments the final version of the report will be publicly available on the website

• You receive a final version directly and we will ask you how you have spread the lessons from the workshop



Odense Training Workshop

• Theme: Cycling and health

• Fourth AENEAS training workshop

• 9-10th of June 2010, Odense

• Training organised in the Castle

• We will continue with the same format:

• Plenary session on day 1

• Interactive elements

• Small groups and site visit on day 2



Odense Training Programme

• First speakers of plenary part confirmed:

• The relation between cycling and health, the case of older people, by Lars Bo Andersen, SDU

• An action plan for older cyclist in Denmark, based on focus group discussions, Pernille Ehlers, Council for Safe Traffic

• Mobility policy in Odense, the interplay between infrastructure and cycling promotion campaigns, Connie Juel Clausen/ Birthe Papsø, City of Odense

• A selection of practical experiences with cycling activation and safety projects for older people

• Cycling trip in Odense and meet with participants in local cycling measure

• Small group work based on site visit



Salzburg Training Workshop

• Older passengers: It´s all about communication. How to address them? How to keep them?

• 24th and 25th of November 2010



Evaluation of the workshop

• Thank you for completing the questionnaire



Site visits

• For us it is important to receive feedback on the site visits as well

• A rapporteur will take note of the discussion

• Also complete the even shorter questionnaire and give it to the rapporteur or your guide



Please stay in touch!

• We want to continue the exchange

• Come to one of the next workshops

• Visit/contribute to our good practice database

• Subscribe to the newsletter

• Receive a hardcopy of our high-level deliverables

closing session aeneas training 05-03-2010 munich workshop maarten van bemmelen

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