closest pizza
TRANSCRIPT
Closest PizzaBy:
Yamini HarsolaVIT Chennai
INTRODUCTION• We all love pizzas. According
to statistics, pizzas are• However, it usually happens,
when you crave for one desperately, it is hard to order one.• The android app, closest pizza
will locate you, the nearest pizza, will all the details required.
WHY CLOSEST PIZZA?• The midnight snack craving, tasty
breakfast, memorable dinner with friends. Order a pizza, and you are sorted for the meal.• Helps you locate the nearest pizza
retailer with high location accuracy.• Many options to go through even
in the late hours.
CLOSEST COMPETITORS
MARKETING PLAN
APP INTERFACE DESIGN• The app interface extremely user-
friendly.• The customers will be able to chose
from an organized range of orders.• The app security and privacy issues
are of utmost priority.• Researches have been done before
designing for exactly knowing what the consumers want.
POSITIONING• The app needs to be on the top
suggestions, when searched for pizza on Google Play Store.• The pizza providers in the area
are informed about the app. They suggest their customers to use app when they cannot come to their store every time.
BRANDING• The app will be promoted majorly for
people between the age group 15-35 years.• Thus, the app will commonly be
promoted in places such as schools, colleges in their fests.• Events in offices can also be used as a
promoting platform.
PROMOTIONSocial-Media
Networking
Rewards
Providing
Coupons
LocalConnectio
n
Advertisingat
Campaigns
SOCIAL-MEDIA NETWORKING
• Use of Facebook, twitter, Instagram, and google-play store to promote your app.• On twitter, use of trendy hashtags.• Facebook could be used for
uploading recent visits photo and earning rewards points.
REWARDS• Frequent customers could be rewarded
with rewards after their visits.• They could be further asked to pass on
the referral code, for future benefits.• Points could be redeemed as and when
required.• On bulk orders from a particular
retailer, more discount could be received.
LOCAL CONNECTIONS• Neighboring people could be
made well aware of the existence of such a facility by sponsoring events in the area.• A relatable brand logo, and
tagline would attract the locals more.
GOALS• To make it one of the most used app, whenever pizzas are searched.• To maximize the use of app among customers aged between the targeted age.
THANK YOU!!!