close to you worldwide our journey so far… september 2010

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Close to You Worldwide Our Journey So Far… September 2010

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Page 1: Close to You Worldwide Our Journey So Far… September 2010

Close to You Worldwide

Our Journey So Far…

September 2010

Page 2: Close to You Worldwide Our Journey So Far… September 2010

in Ras Al Khaimah, UAE

in 1989A team of professionals

Led by visionary leaders

With a simple philosophy

It all started…

Beginning…

Page 3: Close to You Worldwide Our Journey So Far… September 2010

To establish

World’s Best Ceramic Manufacturing Company

Known for its High Quality,Unparalleled Service and

Surpassing the expectations of

Our customers, dealers and partners

Beginning…

Page 4: Close to You Worldwide Our Journey So Far… September 2010

Visionary Founder

H.H. Shk. Saud Bin Saqr Al Qassimi, Member of the Supreme Council, Crown Prince and Ruler of Ras Al Khaimah

Beginning…

Page 5: Close to You Worldwide Our Journey So Far… September 2010

Visionary CEO

Dr. Khater Massaad,CEO, RAK Ceramics

Beginning…

Page 6: Close to You Worldwide Our Journey So Far… September 2010

• 1989- Dr. Khater Massaad was invited by H.H. Shk. Saud Bin Saqr Al

Qassimi, Member of the Supreme Council, Crown Prince and Ruler of Ras Al Khaimah to conduct feasibility study to exploit minerals in RAK

- After the study was completed, it was found that the clay deposit was best suited to manufacture ceramic tiles

• 1990- H.H. Sheikh Saud Bin Saqr Al Qassimi envisioned a major plan

for a ceramic factory in a private joint venture with few investors- In February the construction of production facility began

• 1991- In June, the first plant in RAK began production to meet the local

demand before quickly expanding to overseas market

Beginning…

Page 7: Close to You Worldwide Our Journey So Far… September 2010

• 1991- First ceramics plant in RAK begins production with 5,000 sq.m. per day capacity

• 1993- First sanitary ware plant commences production with capacity to 1,000 pieces

per day and quickly expanding to 3,000 pieces per day- Second ceramics plant in RAK with 14,500 sq.m. per day capacity

• 1995- Third ceramics plant in RAK with 14,500 sq.m. per day capacity- Receives ISO 9001 accreditation from CICS, UK

• 1998- Turned into a Public Limited Company- Fourth ceramics plant in RAK with 20,000 sq.m. per day capacity

• 1999- Fifth ceramics plant in RAK with 20,000 sq.m. per day capacity

Milestones

Page 8: Close to You Worldwide Our Journey So Far… September 2010

• 2000- Second sanitary ware plant in RAK commences production with capacity to

2,000 pieces per day- Sixth state-of-the-art ceramics plant in RAK with 20,000 sq.m. per day capacity

and facility to produce large format slabs in size of 120 cm x 180 cm- First overseas ceramics plant in Bangladesh begins with 10,000 sq.m. per day

capacity

• 2002- Seventh ceramics plant in RAK with 20,000 sq.m. per day capacity- Eighth ceramics plant in RAK with 30,000 sq.m. per day capacity- Receives ISO 9001 certification from BVQI

• 2003- Listed on Abu Dhabi Stock Exchange- Second overseas plant in China begins with 15,000 sq.m. per day capacity

Milestones

Page 9: Close to You Worldwide Our Journey So Far… September 2010

• 2004- New sanitary ware plant facilities in RAK adds to the capacity with 2,000 pieces

per day- Third overseas plant in Sudan begins with 10,000 sq.m. per day capacity- New sanitary ware plant at Bangladesh commences production with a capacity

of 1000 pieces per day- Laticrete- RAK, a joint venture starts production to make tile adhesives & grouts- Ceramics plant in Bangladesh doubles its capacity to 20,000 sq.m. per day

• 2005- Ninth ceramics plant in RAK with 30,000 sq.m. per day capacity- Receives ISO 9001: 2000 approval from BVQI- Fourth overseas plant in Iran commences production with a capacity of 10,000

sq.mt. per day pieces per day- Ceramics plant in China doubles its capacity to 34,000 sq.m./day- Ceramics plant in Sudan doubles it capacity to 20,000 sq.m./day

Milestones

Page 10: Close to You Worldwide Our Journey So Far… September 2010

• 2006- Fifth overseas plant in India commences production with a capacity of 20,000 sq.mt. per

day pieces per day- Tenth ceramics plant in RAK with 45,000 sq.m. per day capacity- Second overseas sanitary-ware plant in India with 1000 pieces per day capacity- RAK Porcelain, a high-end tableware for hospitality is launched

• 2007- Kludi-RAK, a joint venture for manufacture of kitchen and bathroom fittings along with

other accessories for sanitary ware products

• 2008- Expansion of 8th plant in RAK to increase the capacity to 26,000 sq.mt. per day

• 2009- Expansion of 7th and 10th plant in RAK to increase the capacity by 3000 and 15,000

sq.mt. per day respectively- Expansion of sanitary-ware plant in Bangladesh with additional 1000 pieces per day

capacity

Milestones

Page 11: Close to You Worldwide Our Journey So Far… September 2010

• Today- World’s No.1 Ceramic Manufacturing Company as the undisputed largest

producer of ceramic tiles and sanitary ware

- RAK Ceramics is $1 billion conglomerate and exports to over 150 countries

- Global production of tiles exceeds 360,000 sq.m. per day which includes 227,000 sq.m. of tiles per day from RAK plants alone

- Global production of 12,000 pieces of sanitary ware per day with over 8,500 pieces of sanitary ware from its RAK plants alone

- 10 ceramics and 3 sanitary ware plants in RAK and overseas plants in Bangladesh, China, Sudan, Iran & India

- Over 8000 models of ceramic tiles and sanitary ware

- Over 8500 employees in UAE and more than 15,000 employees worldwide

Milestones

Page 12: Close to You Worldwide Our Journey So Far… September 2010

An aerial view of the state-of-the-art RAK Ceramics plants in Ras Al Khaimah, which is ideally located 75 kms away from Dubai

Production Facilities

Page 13: Close to You Worldwide Our Journey So Far… September 2010

One of the world’s longest kilns in to produce consistent high-quality products

Production Facilities

Page 14: Close to You Worldwide Our Journey So Far… September 2010

One of the world's most sophisticated digital printing technology

Production Facilities

Page 15: Close to You Worldwide Our Journey So Far… September 2010

World’s largest press in the ceramic industry –

The PH 7200 to produce slabs of 125 cm x 185 cm x 2cm

Production Facilities

World’s latest press in the ceramic industry –

The PH 4600 to produce big size tiles

Page 16: Close to You Worldwide Our Journey So Far… September 2010

One of the world’s best roto-printing machines for aesthetic effect

Silicon engraved roto-printing cylinders for high definition, synchronized and natural look printing

Production Facilities

Page 17: Close to You Worldwide Our Journey So Far… September 2010

TSC Micronised dry granular application machinery for very unique surface effects

Production Facilities

Page 18: Close to You Worldwide Our Journey So Far… September 2010

Sophisticated Laboratory Equipments to maintain quality standards

Production Facilities

Page 19: Close to You Worldwide Our Journey So Far… September 2010

P

R

O

D

U

T

I

O

N

UAE (R.A.K.) TILES PLANTS

YEAR

130,000

90,000

110,000

68,000

48,000

5,000

33,500

C

A

P

A

C

I

T

Y

200,000

SQ.MT. PER DAY

’91 92 93 94 95 96 97 98 99 00 01 02 03 04 06 09

225,000

Production Facilities

Page 20: Close to You Worldwide Our Journey So Far… September 2010

Product Range- Ceramics

Page 21: Close to You Worldwide Our Journey So Far… September 2010

Product Range- Gres Porcellanto

Page 22: Close to You Worldwide Our Journey So Far… September 2010

Salt & pepper

Soluble saltsMDR

Double Charge

Granitec

Dry Glaze /Micronised dry glaze application

Twin PressProduct

Value

High Tech

Unique looks

+

++

Years of RAK’S progress

Water Jet Designs *

Large Format Slabs & Vanity tops*

*value added products

Chroma technology

Digital Printing

Nanopix technology

04 08 12 16 20

RAK Slim

Product Range- Gres Porcellanto

Page 23: Close to You Worldwide Our Journey So Far… September 2010

RAK Antimicrobial- World’s first ceramic tile that reduces microbial contamination and contribute to healthy environment

Specialty Tiles- RAK Antimicrobial

Page 24: Close to You Worldwide Our Journey So Far… September 2010

• Specially developed for RAK Ceramics after intensive research in Spain to cater to the

needs of health-conscious customers and hygienic environment

• The specialized glaze is incorporated into the glaze during the manufacturing of the tile

• The firing of the glaze into the tile at high temperatures creates a surface that instantly

destroys most of the microbes that come in contact with the tile

• Since the antimicrobial glaze is merged on the tile, it guarantees long-term performance

•It is best-suited for hospitals, pharmaceutical organizations, schools, hotels, kitchens and

other areas where healthy living and cleanliness is a top-priority

Specialty Tiles- RAK Antimicrobial

Page 25: Close to You Worldwide Our Journey So Far… September 2010

RAK Luminos- Amongst first wonder tiles that glows in the dark energized by surrounding light and store light energy

Specialty Tiles- RAK Luminos

Page 26: Close to You Worldwide Our Journey So Far… September 2010

• Intense research into selection of the non-toxic phosphorescent glaze which works by

absorbing and releasing light energy in continuous cycle

• An initial high luminescence later translates into a gentle glow, creating a visual delight

•The tile will glow for several hours depending on how much it is charged due to exposure to

sunlight or artificial light

•It is best-suited for use in exteriors of high value buildings and also interiors such as bars,

restaurants, discos, night clubs and individual homes

• Extremely effective during emergencies and power failures, where signs glow in the dark

Specialty Tiles- RAK Luminos

Page 27: Close to You Worldwide Our Journey So Far… September 2010

RAK Slim- Eco-friendly 4.5 mm slender tile with strong break-resistance and easy installation ability

Specialty Tiles- RAK Slim

Page 28: Close to You Worldwide Our Journey So Far… September 2010

• Great strength of tile in comparison with the tile thickness of 4.5 mm with Breaking Strength of a minimum of 700 N and the Modulus of Rupture is a minimum of 40 N/mm². • Reduction of structure cost due to almost half the weight of tiling reducing the dead load on the building

• Ideal for renovation of existing floors as demolition of existing floor tiles can be avoided since RAK Slim can be laid over it reducing time and cost.

• Ease of handling due to its light-weight feature

• Ease of installation as a wall tile with tile adhesive mediums

• Almost twice the quantum can be shipped in container reducing transportation cost

•Overall it’s a perfect eco-friendly product for its energy-saving, time-saving and space-saving features 

Specialty Tiles- RAK Slim

Page 29: Close to You Worldwide Our Journey So Far… September 2010

• The Stone Art models have unique stone look textures & designs are possible

with the latest printing tiles possible using only high -tech machinery and punches

for effects.

•The tiles are produced on line and the tile series aims at conquering spaces in the

exterior & interior segments.

• Some of the new models launched in the series are Alta, Mosaic, Deep Stone

Rustic, Travertino, & Vista in 33 cm x 50 cm size.

• Customized sizes can be produced exclusively for a certain range of series

Stone Art- Latest Cerajet printing technology in the ceramic tile industry for exterior and interior finish

Specialty Tiles- Stone Art

Page 30: Close to You Worldwide Our Journey So Far… September 2010

• High definition and multi layer decorative effect on ceramic surfaces through tridimensional printing of nanometer material making the printing quality extremely clear.

• Good simulation quality due to fresh colors , vivid effects and optimal tridimensional sensation achieving an incomparable revolutionary technology breakthrough. • Strong artistic feelings drawn from inspiration of high end stone materials to create a rare artistic treasure

Nanopix- High definition nanometer photographic printing technology

Specialty Tiles- Nanopix

Page 31: Close to You Worldwide Our Journey So Far… September 2010

• The large size slabs is produced using the PH 7200 press

• The large size slabs are available in 120 x 180 double charged tile using the micronized powder

• Some other sizes are 100x100, 60 x 120, 60 x 90 and 45 x 90

• The large size slabs are best-suited for wall claddings and lobbies or corridors of large area space

World’s largest Gres Porcellanato slab in the world- 185 cm x 125 cm with 2 cm thickness

Specialty Tiles- Slabs

Page 32: Close to You Worldwide Our Journey So Far… September 2010

Steps from tile slabsVanity tops from tile slabs

Specialty Tiles- Slabs

Page 33: Close to You Worldwide Our Journey So Far… September 2010

Exquisite Designs thru Customized Water Jet Designs

• Designs and patterns are made using the latest water-jet cutting technology to form a combination of uniquely carved out pieces and colors

• A water-jet with abrasive components with a speed twice that of sound, cuts unique designs and patterns created thru computerized imaging

• A highly sophisticated computer controlled workstations targets the water jet to produce designs, mosaic incrustations, logos and other items in various shapes and colors

Tile Accessories

Page 34: Close to You Worldwide Our Journey So Far… September 2010

Elegance Ceramics- The boutique collection of trendy ceramic tiles for those who believe in having a chic living style with innovatively designed interiors

Elegance Ceramics

Page 35: Close to You Worldwide Our Journey So Far… September 2010

• Elegance Ceramics follows the most innovative trends marking the emotions of living with a brand that is already a décor

• Innovation, research and creativity are the guidelines behind this new concept of ceramics: not just a wall cladding but a fashion statement for interiors, the home and individual living style

• Customizing to affirm one’s individuality by combining art and fashion to reflect one’s emotions

• Fresh floral motifs, natural veining, soft and relaxing colors and youthful appeal marked with bright colors and three-dimensional movements that makes Elegance Ceramics class apart

Elegance Ceramics

Page 36: Close to You Worldwide Our Journey So Far… September 2010

• STATE-OF-THE-ART PLANTS- produces over 4 million pieces per annum

• LATEST ITALIAN TECHNOLOGY- production system includes computerized kilns and robot spraying machine for absolute finish

• BEST QUALITY RAW MATERIALS- ball clay and kaolin from UK, glazes from Spain and stains from Germany

• 12 MEDIUM PRESSURE CASTING PLANTS- for production of wash basins, pedestals, cisterns, lids and accessories

• QUALITY CONTROL- conforms to US, British, French and Australian standards

Sanitary ware

Page 37: Close to You Worldwide Our Journey So Far… September 2010

Italian and British Design Consultants designed the new series of kitchen and bath ware

Wall-Hung Models Back-to-Wall Models

Closed-Coupled Models

Sanitary ware- Designs

Page 38: Close to You Worldwide Our Journey So Far… September 2010

RAK Ceramics joined hands with Laticrete International Inc of USA to form LATICRETE RAK, a joint-venture to offer highly effective, strong and durable tile adhesives, grouts and epoxy based products having tiling applications

LATICRETE RAK

RAK Ceramics Joint Ventures

Page 39: Close to You Worldwide Our Journey So Far… September 2010

RAK Ceramics has joined hands with Kludi of Germany to form KLUDI RAK, a joint-venture to offer world-class bathroom and kitchen fittings that contribute significantly to ecological balance with its water-saving systems.

The manufacturing base of this joint venture is at Ras Al Khaimah.

KLUDI RAK

RAK Ceramics Joint Ventures

Page 40: Close to You Worldwide Our Journey So Far… September 2010

RAK PorcelainHigh quality porcelain table ware for professional application in hospitality industry and end-user/ consumer usage

RAK PaintsEco-friendly, water-based and epoxy-based high quality paints with variety of colors for industrial and residential usage

RAK Ceramics- Diversifications

Page 41: Close to You Worldwide Our Journey So Far… September 2010

RAK Ceramics exports to over 150 countries worldwide

International Presence

Page 42: Close to You Worldwide Our Journey So Far… September 2010

RAK Ceramics Europe Distribution H.Q. at Sassuolo, Italy – the heart of the Italian tile industry

RAK Germany warehouse with 32,000 sqm space to stock 600,000 sq.m. tiles and 8,000 pcs of sanitary ware, located on Rhine river near Frankfurt

RAK Ceramics showroom in London, UK

RAK Ceramics showroom in Sydney, Australia

International Presence

Page 43: Close to You Worldwide Our Journey So Far… September 2010

RAK Ceramics supplies to most of the well-reputed international “Big Box” customers & retailers

International Distribution

Page 44: Close to You Worldwide Our Journey So Far… September 2010

•HEATHROW AIRPORT – London

•WEMBLEY STADIUM - London

•MERCEDES SHOWROOMS- Germany

•ROCHER FERRERO - Toronto,

Canada

•OLYMPIC VILLAGE 2004 - Athens

•GRAND HYATT - Washington DC

•COLOGNE BONN AIRPORT-

Germany

•CENTRO COMERCIAL UNIVENTAS-

Medellin, Colombia

•SIAM PARAGON MALL - Bangkok

•THE CENTRE - Hong Kong

•Mc DONALDS OUTLETS- Australia

•DAIMLER CHRYSLER - Europe

•HOTEL INTERCONTINENTAL - Paris

• CROWN CASINO HOTEL - Melbourne

• SARABIA HOTEL MANOR - Philippines

• ABBOTSFORD COVE – Sydney

• TONGLEN BEACH RESORT - Philippines

• PRESIDENTIAL PALACE - Ashgabat, Turkmenistan

•METRO M2 LAUSANNE - Lausanne, Switzerland

• RAILWAY STATION FERROVIE NORD - Milan

• INTERNATIONAL AIRPORT - Nanjing

• ISLAMABAD AIRPORT – Pakistan

• ARMANI CENTRAL SHOP - Italy

Major International Landmarks and Project References

Page 45: Close to You Worldwide Our Journey So Far… September 2010

WEMBLEY STADIUM - London OLYMPICS STADIUM - Athens

HYMER’S SHOW ROOM- FrankfurtDAIMLER CHRYSLER- Italy

BONN AIRPORT- Cologne

SIAM PARAGON- Bangkok

Major International Landmarks and Project References

Page 46: Close to You Worldwide Our Journey So Far… September 2010

• EMIRATES PALACE– Abu Dhabi

• GRAND HYATT HOTEL – Dubai

• H.H. SHEIKH ZAYED AL NAHYAN - Al Bahr & Al Jarf Palaces- Abu Dhabi

• DUBAI MALL OUTLETS- Dubai

• THE MEADOWS PROJECT - Dubai

• FAIRMONT HOTEL – Dubai

• AHMED AL ATTAR TOWER – Dubai

• SHERATON PLAZA HOTEL – Dubai

• JUMEIRAH RESIDENCES - Dubai

• MINISTRY OF FOREIGN AFFAIRS- Riyadh

• DUBAI FESTIVAL CITY- Dubai

• BURJ KHALIFA- Dubai

• DUBAI AIRPORT EXPANSION- Dubai

• GARDEN HILL PROJECT- Dubai

• ATLANTIS PALM JUMEIRAH - Dubai

• MARINA MALL - Abu Dhabi

• MIRDIFF CITY CENTRE- Dubai

• AMERICAN UNIVERSITY- Sharjah

• AL AIN UNIVERSITY- Al Ain

• KNOWLEGDE VILLAGE - Dubai

• SULTAN QABOOS UNIVERSITY - Muscat, Oman

• AL JAZIRA ACADEMY - Doha

• KING ABDALLAH CITY - Jeddah

• SIEMENS BUILDING- Dubai

Major Regional Landmarks and Project References

Page 47: Close to You Worldwide Our Journey So Far… September 2010

GRAND HYATT- Dubai SIEMENS BLDG. - Dubai

EMIRATES PALACE- Abu DhabiCHAM CITY CENTRE- Damascus

KNOWLEDGE VILLAGE- Dubai

IBN BATUTA MALL- Dubai

Major Regional Landmarks and Project References

Page 48: Close to You Worldwide Our Journey So Far… September 2010

International Quality Certifications

Page 49: Close to You Worldwide Our Journey So Far… September 2010

ARABIAN BUSINESS ACHIEVEMENT AWARDS- COMPANY OF THE YEAR 2004

MOHAMMED BIN RASHID AL MAKTOUM BUSINESS AWARD- EXCELLENCE IN

INDUSTRY 2005

Awards and Recognitions

Page 50: Close to You Worldwide Our Journey So Far… September 2010

ADJUDGED BY THE COUNCIL OF SUPERBRANDS- SUPERBRAND IN 2009

& 2010

MIDDLE EAST BUSINESS LEADERS SUMMIT AND AWARDS- BEST BRAND &

VISIONARY CEO 2010

Awards and Recognitions

Page 51: Close to You Worldwide Our Journey So Far… September 2010

KINGFISHER SUPPLIER’S AWARDS-INNOVATION AWARD 2010- RAK SLIM

NATA ACCREDITATION, AUSTRALIA- RAK CERAMICS SANITARY WARE

LABORATORY TESTING

Awards and Recognitions

Page 52: Close to You Worldwide Our Journey So Far… September 2010

RAK Ceramics became the

• FIRST To Introduce Largest Format of Slabs 125 x 185

• FIRST To Introduce Anti-slip Tiles

• FIRST To Introduce Anti-mircobial Specialty Tiles

• FIRST To Introduce Silver and Golden Glazed Tiles

• FIRST To Introduce Luminous Tiles

• And Amongst FIRST to Introduce High-Pressure Casting and Robot-Glazing Machine

RAK Ceramics’ Trend Setting Achievements

Page 53: Close to You Worldwide Our Journey So Far… September 2010

• 20 years of History & World’s Biggest Manufacturer of Ceramics

• Ground-breaking Technology and Top-notch R & D

• State-of-the-art Production Facilities in Multiple Regions

• Strong International Presence with Excellent Distribution Network

• Excellent Customer Relationship Management

• Extensive Multi-type Project Experience

• Widest Range of VFM Products & Compatible Solution Provider

• Special Customized Products Services & Post-Sales Credentials

• Quality Certifications and International Accreditations

• Last but not LEAST, DR. KHATER MASSAAD, a visionary-techno CEO leading RAK CERAMICS from the front !!!

RAK CERAMICS’ Strengths

Page 54: Close to You Worldwide Our Journey So Far… September 2010

RAK CERAMICSCORPORATE HEAD QUARTERS

P.O. Box 4714, Ras Al Khaimah, U.A.E.Tel: + 971- 7- 2445046 Fax: +971- 7- 2445270

E-mail: [email protected] www.rakceramics.com

THANK YOU