clinic overview topics: –social media platforms –content tips –what it has to do with you and...
TRANSCRIPT
Clinic
Overview
• Topics:
– Social media platforms
– Content tips
– What it has to do with you and your business
What is Social Media?
social medianoun ( usually used with a plural verb )
Websites and other online means of communication used by large groups of people to share information and develop social and professional contacts: Many businesses are utilizing social media to generate sales.
Source: Dictionary.com
Social Media
• Natural extension of the business
• Leverage your network
• Brand awareness
Network Marketing
Common Misconceptions
Myth #1: You Must Choose Between Being
Present Online or In-Person• The online presence fuels the in-person
– Awareness drives sales
• Be everywhere your customers are
• Social media plan as extension of your overall business strategy
• Example:– Office Max, “Elf Yourself”
Myth #2: The Internet, and social media
in particular, is a time-consuming black hole.
• Have a plan
• Know your audience
• Be consistent
Myth #3: “I’m too old for social media.”
• The White House is over 200 years old and it has a Twitter account
• 500 million active users• 1 in every 13 people on earth• Over 50% log on every day• Average user has over 130 friends• Creates 90 pieces of content each month
• About 3 per day
• 48% of 18-34 year olds check Facebook when they wake up.
• 28% do so before even getting out of bed
• The 18-24 year old demographic is growing at 74% per year.
• The 35+ demographic is over 30% of the entire Facebook user base.
• Almost 72% of all US internet users are on Facebook.
Facebook video
How Facebook Success is Measured
• If the Twitter community were 100 people:
• 55 of the people would be women
• 45 of the people would be men
• 20 people would be sleeping
• Dead accounts
• 50 people would be lazy
• Inactive in last week
• 5 people would be loud mouths
• Responsible for majority of Tweets
• And only 5 people would have more than 100 followers
• 490 million unique visitors per month
• Generates approximately 92 billion page views per month
• Average user spends approximately 25 minutes on each site visit– Viral video: A video that
becomes popular through the process of Internet sharing, typically through social media and email
Old Spice: Smell Like A Man, Man
You Tube
Very Pinteresting
• Pinterest is the fastest growing social network—even faster than Facebook!
• #2 referrer of traffic– Drives more people to
websites and blogs than YouTube, Google+, and LinkedIn combined
• Approximately 2.2 million active daily users
Who Cares?
• If your website is a destination for people interested in buying, doing, or seeking
• An active group of people willing to tell the world about the things they want, identify with, and recommend
What’s the Point…erest?• Allows users to express themselves through pictures and images
relevant to their lives– Buyer personas
• Reminds users of things they want to do, buy or revisit– Near-future buyers
• Provides a place to share and recommend things they think others should know about– Advocates and influences
• Users can learn about and explore specific or random topics– Long-term buyers
• Users can search for and discover new or specific things to do, buy, look at, or read– Self-identified prospects
Meetup• World’s largest network of
local groups.
• Makes it easy for anyone to organize a
local group or find one of the thousands
already meeting up face-to-face.
• More than 2,000 groups get together in
local communities each day; each one
has the goal of improving themselves or
their communities.
• Meetup’s mission is to revitalize local
community and help people self-
organize.
• Meetup believes people can change
their personal world, or the whole world,
by organizing themselves into groups
powerful enough to make a difference.
Types of Content
• Product Messages: Focus exclusively on the benefits and the values of the product.
• Lifestyle Messages: Focus on the Opportunity and the freedom consumers gain from selling Arbonne.
• Industry-Related Material: Leverage expertise and establish Consultants as authorities.
is about trust and loyalty.
Personal vs. Professional Content
• Know your audience.• Social media are public-facing platforms, so behave accordingly.
Professional
Private
Why Do People Use Social Media?
• Connect socially and professionally• Follow news• Discover new interests• Entertainment• Research purchasing decisions
The Internet and Sales
• Digital drives key purchase decisions.– “Birds of a feather flock together.”
• The Internet is used throughout the research process.– Online consumer reviews, family and friends
via social networks
• Shoppers cast a wide net while they research.– 5+ sites
• Research has become a lengthy process.– 2+ weeks prior to purchase
Privacy Settings
How Does This Benefit Me?
“Right now, the Consultants are knocking on consumers’ doors. We want to increase brand awareness so that the consumers are knocking on the Consultants’ doors.”
- Kay Napier
It Doesn’t Stop Here
• Community Site– Arbonne’s new Online Community site will be the
home to our new blog, product info, press hits, Home Office insights, and social media resources
• Social Media Scavenger Hunt– Don’t miss our social media scavenger hunt, Share
the Adventure, which will lead you through our various platforms and land one lucky winner a trip to the Home Office, among other special perks!
