Climate Prosperity Project

National Leadership Meeting

San Jose, CA

February 21, 2009

Greener Denver InitiativeA Climate Prosperity Strategy

Project Sponsor

Office of Economic Development City and County of Denver

Project Coordinator

Metro Denver Economic Development Corporation

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Key Stakeholders

Mayor’s Office / Greenprint Denver

Metro Denver Economic Development Corporation

Metro Denver WIRED

Governor’s Energy Office

Connected Organizations for a Responsible Economy

Alliance for Sustainable Colorado

University of Colorado (Boulder), LEED School of Business

National Renewal Energy Labs

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Project Leadership

Andre Pettigrew Executive Director, OED

Christopher Smith Project Lead, OED

Holli Baumunk Vice President, MDEDC

Mary Jeffries Energy Sector Lead, MDEDC

Jeff Romine Chief Economist, OED

Lynn Sargent Green Savings, OED

Jennifer Zacker Green Opportunities, OED

Georgia Howard Green Talent, OED

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ChallengesChallenges

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Environmental

Political

Social

Opportunities

Strong energy research infrastructure matched

with entrepreneurial culture and spirit

Economic

Success in various regional initiatives sets

stage for climate prosperity approach

The “regional climate” for Greener Denver…

Current financial crisis constrains adoption of energy innovations

Region’s long history in fossil fuels may delay industry and personal

transformationTransition of local

strategy to 9 county regional strategy

Harness region’s distinctive renewable energy resources and

innovation assets

High readiness to apply entrepreneurial thinking and investment to new

economy

Outdoor culture not fully translated into

sustainable economic actions

What we intend to accomplish…

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Goals1. To transform our

dynamic economy2. To achieve our

climate goals 3. To ensure social

equity in a sustainable future

ObjectiveAccomplish goals by

2020

Savings Talent

Opportunities

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Green Savings Industry — Our Economic DriversWork within our region’s 9 clusters to identify individual and shared challenges and determine appropriate actions that:

Reduce cost Improve competitiveness and

innovation Reduce Dependency on foreign

oil

Community — Our Homes and MarketsEngage our neighborhoods and business districts by using a place-based approach to achieve energy efficiency objectives

Institutions — Major InfrastructureHelp our cities, school districts, hospitals and major public facilities achieve greater efficiency and renewable energy usage

Marketing /Outreach

Education /Training

Technical Assistance

Financing

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Green Opportunities

Clean Tech ClusterCapitalize on metro Denver’s strong position as a center for the emerging clean tech industry

Size Today: Renewable energy companies; 1000+ firms related to clean tech

Employment: 13,940 jobs, 6th largest nationally

Diversity and Depth: Broad and diverse industry sector: wind and solar to advanced materials and storage and sequestration

Research InfrastructureAssets: Leveraging NREL, university collaborations and 28,000 employee regional energy cluster

Greening of Regional Cluster Supply Chains

Aerospace Aviation Bioscience Energy Financial Services Information

Technology Beverage

Production Broadcast &

Telecom

Financing InnovationSupport innovations that bring technologies to market, optimize business operations and create workforce opportunities

Research &Development

Tech Transfer

Commercialization

Venture Capital

Traditional financing

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Green TalentPreparation K-12 ReadinessSTEM

Career Academies Energy: Red Rocks Early College Math Science & Creativity Academy Denver School of Science and Technology

Advancement Occupational & ProfessionalCommunity Colleges (WIRED funded)

Front Range: Energy Boost Red Rocks: Solar energy AA and certification Solar & Wind Apprenticeship Center

Transformation Retraining & AdaptationMetro Denver Wired InitiativePipeline for high-tech-high industries

iCAST: Trains unemployed for careers in energy efficiency and solar installation

Education

Skills Development

Career Paths

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Action 1

Action 3

Action 2

Action 4

Our key actions taken to date…Established Office of Economic Development

Business DevelopmentSmall Business Opportunity

Workforce DevelopmentHousing and Neighborhoods Services

Greenprint Denver InitiativeCitywide 2012 emissions reduction target

Greening the Democratic National ConventionGreen Vendor Directory

Industry Sector PartnershipsNew Energy Economy Roundtables

Green Community Building

Greener Denver InitiativeClimate Prosperity Project

Strategic Framework

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Mobilize: Convene Core PartnersMetro Denver Economic Development Corporation

Metro Mayor’s CaucusGovernor’s Energy Office

Analyze: Launch Collaborative ProcessAssess Regional Efforts To Date

ex: Smart Grid – Boulderex. Colorado Energy Coalition – MDEDC

Catalyze: Identify Strategic PrioritiesGreen Savings

Green OpportunitiesGreen Talent

Realize: Align Regional EffortsMetro Denver EDC assumes lead responsibility

Take best practices and bring to scaleDevelop new aggregation and delivery options

Actualize: Build PartnershipsDetermine how to best sustain strategic implementation

Step 1

Step 3

Step 5

Step 2

Step 4

Our future actions…

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We have the RESOURCES to succeed !

AccessibleCapital

LogisticalAdvantage

ClimateChangeState

Policies

InnovationPipeline

NextGeneration

Skills

NaturalResource

Center

GreeningOf

Industry

GreeningCommunities

GreeningOf

Institutions

Clean TechAnd Green

Supply Chain

GreenWorkforce andEntrepreneurs

Climate ChangeProgress

EconomicVitality

EnhancedOpportunity

Climate Prosperity Input Advantages

Green Savings (Demand)

Triple Bottom-Line

Results

Greening Denver: Leveraging Assets for Climate ProsperityGreen Opportunity

and Talent(Supply)

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Key obstacles to accomplishing our goals…

Transform – EconomyChange Market BehaviorOvercoming resistance to change among businesses, residents and policy makers to build scale of demand to enable markets to grow.

Achieve – Climate GoalsCreating Greater Greener DenverSecuring regional ownership and support for this effort

Ensure – Social EquityRealizing that success is defined broadly such that all members of the community benefit from this effort

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Financial and In-Kind Resource commitments to date…

Financial & In-Kind

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What about us?

4. Realize: Structure actions that are based on commitment of community stakeholders, not just top-down

2. Analyze: Provide comparative data to the strategy process – and share through open forums3. Catalyze:

Convene the stakeholders to define bottom-up, user-driven, market focused solutions

1.Mobilize: Ready stakeholders to work together via early stakeholder outreach—with active media

5. Actualize: Play our part in implementation and tracking results

We are committed to engaging and sustaining community participation…

Community role in creating Greener Denver

at each step

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Help us attract additional financialsupport for our efforts

Collect and distribute key research andbest practices from across the nation

3 ways national and global network can best assist us…

Collaborate across regions to build market demand and delivery to accelerate change