Climate change dangers

Almost one third of respondents (31%)

globally cited ‘erratic / extreme weather conditions’ when asked what they think the biggest danger of climate change would be.

The next most important dangers were desertification and drought (10% each).

What do you regard as the MAIN danger of climate change to the World?

3%

3%

5%

6%

6%

7%

9%

10%

10%

31%Extreme weather

Desertification

Drought

Poor health/spread of disease

Flooding

Hunger

Lack of clean water

Impact on farming / agriculture

Heat Stroke

Loss of wildlife

What do you believe is the MAIN danger of climate change to the World?

Extreme weather conditions: This was highest in China at 62%, followed by France, Germany and Japan (48% each).

62%

48% 48% 48%46%

43% 43% 43%41%

30%

20%18%

14%

Australia BrazilCanadaChina France Germany Hong Kong

Japan RussiaSouth Africa

UAEUK USA

Personal responsibility

Most of the people surveyed indicated that they’ve personally done something to help reduce

the impact of climate change. The most popular activity? ‘Saved power’, with 76% of people globally saying they did

this.

What have you personally done to reduce the effects of climate change in the past year? But...by how much??

33%

38%

43%

47%

55%

57%

67%

67%

68%

76%

65%

59%

55%

51%

42%

41%

32%

32%

31%

23%

1%

2%

1%

1%

1%

1%

1%

1%

1%1%

1%

1%

1%

1%

1%

1%

1%

1%1%

Yes No Refuse Don't Know

Saved power

Reduced water consumption

Reduced use of packaging and bags

Re-cycled waste

Bought energy-efficient devices

Informed myself about climate change

Used public transport more frequently

Encouraged friends/colleagues to reduce effects of climate change

Improved home insulation

Changed travel activities

Shopping green

The survey also asked the respondents

if they’d spend more for environmentally friendly products:

Almost half the people surveyed said they’d be willing to pay more

27%

22%

11%

6%

4%

6%

2% 2%1%

3%2%

3%

10%

2%

How much more are you prepared to pay for more environmentally friendly products? But...price parity better

27% said they’re willing to spend up to 9% more for products that are environmentally friendly while 22% were willing to spend from 10-19% more.

Up to 9% 10-19% 20-29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-100% Over 100%

Not willing to pay extra

for this

DK Ref

Media matters

When respondents were asked what role media should play in the issue of climate change, most said it should be ‘Educating and informing the public’ (72%)......

.....followed by being impartial, objective and accurate (53%).