client success stories 4
TRANSCRIPT
Client Success Stories
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Overview:
The Publishing Company is the world's leading information resource for the online video and internet marketing industries. Their goal is to help evangelize for the industry, collect and disseminate best practices, and provide educational opportunities for video content development and marketing. At least once a year, the Publishing Company holds a two-day summit featuring insights from the foremost influencers in video marketing,
video advertising, video commerce and video analytics/results.
Background:
Anticipated participation at their 2014 event on the west coast was trending much lower than previous events held back east. They were already in the midst of a marketing campaign, which included Facebook, YouTube and LinkedIn display and text advertising. Their Agency was searching for something that would increase their circle of influence and touch a larger segment of their target audience, but time was running out. Then they met Follow a Formula.
Solution:
The Agency was looking to try something new. Their existing advertising campaign was targeting potential attendees to the event, so Follow a Formula designed a campaign that targeted the upper management of the potential attendees. Follow a Formula felt if they could educate upper management on the value of participating and attending the event, then they would encourage and advocate their employees to participate and attend.
Results:
The Publishing Company agreed to share the actual results generated by the campaign. The out-reach program ran for only 60 days primar-ily promoting the upcoming marketing summit while also educating the target audience on the benefits of having access to the Publishing Company’s video marketing assets. For a $5,000 investment, over $35,000 in incremental revenue was generated. As an additional and valuable benefit to the Publishing Company, over 500 new subscribers were added to their newsletter database. The majority of the new subscribers are upper management level and represent a new audience segment.
Property of Follow A Formula, LLC. | www.FollowaFormula.com | 419 W. 9th Ave. #4, Escondido, Ca 92025 | 760.884.7639
Publishing Company and Online Information Resource
For additional information on this campaign or references, please contact:
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