client acquisition & marketing in the new millennium
DESCRIPTION
Steve Thomas, President of The Net Impact explains how to take your company to the next level in 2011.TRANSCRIPT
Client Acquisition & Marketing in the New Millennium
Social Networking for your Business
• A Division of Unidev• Opened Doors 1997• Internet Marketing• Social Media Strategy• Award Winning Web Design• Web Development
Complete Online Strategies
• Rethinking Marketing• Why Social Media • Online Assets to Employ• Social Media Strategy• Free Third Party Tools• Examples• Focusing on Local
Main Points We Will cover
What Are Your Goals?What to Measure
Developing the Brand• Impressions• Number of visitors• Repeat traffic• RSS subscriptions• Shared pages• Brand used in search• Blog readers
Generating Leads/Sales• Leads• Number of “contact us”• Traffic to conversion pages• Newsletter sign-ups• Contest entries• Request a quote• Referrals
SHIFT
Why Social Media Matters
Why Social Media Matters
Impressions – Clicks- Engagement – Advocacy
The Evolution of Engagement
Invite.Connect.Engage®
Searchers (Engines)
Followers (SM)
Casual Engagement
Advocates
DEVELOPING YOUR OWN ONLINE ASSETS
Multiple Online “Assets”
Most Popular Online “Assets”
Blog
www.yourfirm.com
Youtube
Most Popular Online “Assets”
Blog
www.Sarah-Palin.com
Youtube
Social Media Integration
USING THIRD PARTY SOCIAL MEDIA
New Web – Real Time – Personalsearch phrase + prior searches
controversyResultsyour location
device used
Third Party Social Media
Importance of Local Search
• 74% of all users perform local searches (Kelsey Group)
• 61% of all local searches result in purchases (comScore)
• 57% of online shoppers say they shop online but plan to make purchases offline (NDP Group)
• 82% of local searchers follow up offline with an in-store visit, phone call or purchase (comScore)
Local Search Results - Evolution
Local Search Results - Evolution
Local Search Results - TodayMap on right, scrolls down
No PPC ads at top of page
Local listings take up most of page (only 5 organic listings below vs. 10)
Link to Place page
Final Thoughts
• Consider your goals before you start– Brand quality– Lead/Sales quantity
• Listen before you speak– See what others like you say– See what others say about you
• Develop your “Donut” web assets• Think local• Stay engaged
Email /Tweet for a copy of this presentation!Steve Thomas @TNIMAN @[email protected]
and visit http://www.thenetimpact.com/tni-mark-foley
Thank You!