clicknl kick-off built environment - future metropolis| shopping
DESCRIPTION
Het Built Environment netwerk van CLICKNL trapte op 27 juni af met het evenement ‘Future Metropolis’. Aan de hand van de thema’s Shopping, Living, Energy en Transit, met bijbehorende voorbeeldprojecten, werd het debat gevoerd over nieuwe vormen van samenwerking tussen creatieve bedrijven, kennisinstellingen en overheid en tot welke inspirerende oplossingen voor de toekomstige stad dit kan leiden.TRANSCRIPT
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SHOPPING Rob Weiss (Platform De Nieuwe Winkelstraat)
Marcel Evers (InRetail)
Tanja van der Laan (HKU)
INSPIRING PRACTICE 1
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SHOPPING Rob Weiss (Platform De Nieuwe Winkelstraat)
Marcel Evers (InRetail)
INSPIRING PRACTICE
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INRETAIL 2014
Platform De Nieuwe Winkelstraat
‘Future Metropolis’ Rotterdam, 27 juni 2014
INRETAIL
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INRETAIL WIE ZIJN WIJ?
INRETAIL 2014
De grootste brancheorganisatie
in de retail non-food in Nederland
16.000 winkels
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INRETAIL RETAILTRENDS
INRETAIL 2014
Retail2020
Shopping2020 De Nieuwe Winkelstraat
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INRETAIL MOBIEL INTERNET
INRETAIL 2014
Smartphone en tablet
bezit Nederland
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INRETAIL MOBIEL INTERNET
INRETAIL 2014
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INRETAIL MOGELIJKHEDEN VAN TECHNIEK
INRETAIL 2014
Google glass
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INRETAIL DE CUSTOMER JOURNEY
INRETAIL 2014
Customer journey in 2020 is onvergelijkbaar met nu
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16
Online aandeel in 2020: totale markt en uitsplitsing naar markten
Status 2012 is realiteit; 2020 verwachting experts
17%
50% 53% 53% 57% 49%
36%
21% 20% 23%
10% 10% 8% 13%
1%
+19%
+31% +23% +23% +14%
+14%
+15%
+26% +20% +11%
+17% +17% +14%
+9%
+13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
status 2012 groei t/m 2020
36%
81% 76% 76%
71%
63%
51% 47%
40% 34%
27% 27% 22% 22%
14%
Bron status 2012: Deskresearch GfK 2012 (GfK Retailpanel, GfK Consumentenpanel, Thuiswinkelmarktmonitor Blauw Research, InRetail Bron forecast: GfK Expertonderzoek Shopping 2020 (n=444)
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INRETAIL OPKOMST ONLINE WINKELEN
INRETAIL 2014
Combinatie
offline + online
blijkt de ultieme mix
2011 2015
Cross Channel
Offline
Online
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INRETAIL DISRUPTIE
INRETAIL 2014
‘De wereld zoals
wij die gecreëerd
hebben is een
product van ons
denken. We kunnen
deze wereld niet
veranderen, zonder
eerst ons denken te
veranderen’
Albert Einstein
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INRETAIL WINKELEN IS GEEN VANZELFSPREKENDHEID MEER….
INRETAIL 2014
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Teveel meters
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Nog heel veel nieuwbouw
gepland, voor wie?
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INRETAIL
INRETAIL 2014
Leegstand is niet het
hele probleem, wel te
veel m2 op slechte
plekken!
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Transitie van winkelstraten, van meer naar betere meters
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
De nieuwe winkelstraat we moeten het samen regelen
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INRETAIL 2014
INRETAIL DE NIEUWE WINKELSTRAAT
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INRETAIL SURPRISE & SHOP
INRETAIL 2014
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INRETAIL SURPRISE & SHOP
INRETAIL 2014
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INRETAIL SURPRISE & SHOP
INRETAIL 2014
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INRETAIL SURPRISE & SHOP
INRETAIL 2014
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INRETAIL SURPRISE & SHOP
INRETAIL 2014
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INRETAIL SERVICE & SHOP
INRETAIL 2014
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INRETAIL SERVICE & SHOP
INRETAIL 2014
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INRETAIL SERVICE & SHOP
INRETAIL 2014
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INRETAIL WORK & SHOP
INRETAIL 2014
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INRETAIL WORK & SHOP
INRETAIL 2014
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INRETAIL TRAVEL & SHOP
INRETAIL 2014
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INRETAIL TRAVEL & SHOP
INRETAIL 2014
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INRETAIL STORY & SHOP
INRETAIL 2014
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INRETAIL STORY & SHOP
INRETAIL 2014
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Gemeenten en provincies: Kies positie en maak keuzes!
Actieprogramma De Nieuwe Winkelstraat
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Regelgeving vaak beperkt voor fysieke retail
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Zorg voor flexibilisering! Alle partijen dienen daaraan bij te dragen.
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Run ‘De Nieuwe Winkelstraat’ als bedrijf
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Winkels en winkelstraten zijn onderdeel van ‘total retail’
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INRETAIL DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Het Nieuwe Winkelen moet volledig in winkelgebieden worden omarmd
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PLATFORM DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Platform De Nieuwe Winkelstraat
Netwerkorganisatie
Kennis opbouwen en delen rond
Het Nieuwe Winkelen
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PLATFORM DE NIEUWE WINKELSTRAAT
INRETAIL 2014
En 25 branche-organisaties
in retail food en non-food
Nederlandse
Raad van
Winkelcentra
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PLATFORM DE NIEUWE WINKELSTRAAT
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PLATFORM DE NIEUWE WINKELSTRAAT
INRETAIL 2014
Meer informatie
www.inretail.nl
www.retail2020.nl
www.shopping2020.nl
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SHOPPING Tanja van der Laan (HKU)
INSPIRING PRACTICE
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GESPREK