clicking your way to bigger and better business x
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Clicking Your Way to Bigger and Better Business Exposure!
Who We AreNikkie Dupré Achartz Stefanie Blue
What We Do• Full Service Boutique Portrait Design Studio…
It’s An Experience!
• Specializing in women over the age of 35
• Photographic Branding & Marketing Experts
Why Do We Do What We Do?“Plain Jane”
Why is it necessary to “Brand”?
• Clarity• Self-Concept• Target Demographic• Weed Out those that aren’t a “good fit”.• Build rapport• TOMA – Top of Mind Awareness
It’s about your Self Concept!
• People do business with people they know, they like, they trust.– If you don’t know yourself, like yourself, or trust
yourself, how do you expect others to?
If I were 5 inches tallerIf I were 10 years younger
If I were 20 lbs lighter
It’s Called a Headshot NOT a “Mug” shot for a Reason
Identifiable in a Lineup Standing Out in a Crowd
It’s Called a Headshot NOT a “Mug” shot for a Reason
Identifiable in a Lineup Standing Out in a Crowd
It’s Called a Headshot NOT a “Mug” shot for a Reason
Identifiable in a Lineup Standing Out in a Crowd
Target Demographic
• No…you really do NOT want to work with EVERYONE.
• Psycho-demographics are KEY in digital media marketing.
If You Want High-End Clients…Why Do You Have a Bargain Basement Image?
Taking It to the Next Level!
Taking It to the Next Level!
Taking It to the Next Level!
Taking It to the Next Level!
TOMA:Top of Mind Awareness!
Creating Your Photographic Marketing Arsenal• Business Branding Image
• Book Jacket / Author Image
• Speaker One-Sheet
• Target Demographic Range
– Most Conservative
– Most Casual
• Product Placement (if you have a product)
*** One or more of these will be headshots while others will be ¾ body or full body images
Book Jacket / Author ImageCasual Target Demographic:
Soccer MomConservative Target Demo:
Executive Women
Speaker One-Sheets
Covering the Range of Your Demographics
Covering the Range of Your Demographics
Covering the Range of Your Demographics
Covering the Range of Your Demographics
Business Branding ImageColors within the image match you business brand
Business Branding ImageColors within the image match you business brand
• Colors within the image match you business brand
Product Placement
Connect with Us!Facebook: https://www.facebook.com/BlueFlairPhotography
Pinterest: http://www.pinterest.com/blueflairphoto/
YouTube: BlueFlair Photo
Linked In:Nikkie Achartz and Stefanie Blue