click to update – november 2013
TRANSCRIPT
CLICK TO UPDATE 2013 THISHE.RE // @THISHERE
thishe.re | @thishere
A FEW QUICK NOTES…BEFORE WE BEGIN
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Q&A
thishe.re | @thishere
A FEW QUICK NOTES…BEFORE WE BEGIN
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thishe.re/clicktoupdate
thishe.re | @thishere
IF YOU CAN’T GET YOUR HEAD AROUND .REOR…
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thishere.co.uk/clicktoupdate
thishe.re | @thishere
THIS HERE
Jemima Garthwaite | @_jemima
WHO ARE WE?
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Tom Szekeres | @tomszekeres
JEMIMA| TOM
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WHO IS THIS FOR?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK
thishe.re | @thishere
De
HOW 2013 SHAPED UPA YEAR IN REVIEW
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Facebook Graph Search
!#LFW
Facebook News Feed Algorithm
New News Feed
Ja Fe Ma Ap Ma Ju Jy AuNov 2013
Desktop Social Media Usage Peaks
Vine comes to Android,
Hashtags to Facebook
Yahoo! buys
Tumblr
Stephen Wolfram releases
Facebook Analysis
#RoyalBaby
Se Oc
Twitter Image Previews
$TWTR
thishe.re | @thishere
WHY ARE WE DOING THIS?BUT FIRST…
8
CHANGE HAPPENS
KEEPING UP IS A FULL-TIME JOB
thishe.re | @thishere 16
FOUR TRENDS THAT RAMPED UP IN 2013
CONSTRAINED MEDIA
thishe.re | @thishere
THINKING INSIDE THE BOXCONSTRAINED MEDIA
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140Characters
1:1 Ratio
Six Seconds
150 Friends
TRANSIENCE
thishe.re | @thishere
(Almost) none will be in existence the next day.
THE MISSION IMPOSSIBLE OF SHARINGSNAPCHAT
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More than 350 million photos a day are shared on Snapchat
thishe.re | @thishere 21
BATCH.
PROCESSING.
IS.
OUT.
IS IN.
WARNING
6:30 p.m.
6:30 p.m.
8:38 p.m.
8:48 p.m.
HOWEVER, THE HYPE AROUND REAL-TIME MARKETING HAS LEAD
TO THIS…
thishe.re | @thishere
NOT SO GREAT…
MEDIOCRE NEWS-JACKING
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AND THIS…
AND THIS…
I MEAN, WTF…
BUT…
thishe.re | @thishere
WE’RE JUST AS SURPRISED AS YOU
NOKIA NAILED IT
35
NOKIA VS. OREO • RETWEETS x3 • FAVOURITES x2
CORRELATION IS NOT CAUSATION, BUT STILL…
thishe.re | @thishere
AGAINTHE FOUR TRENDS
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1. Constrained Media
2. Transience
3. Real-time Marketing
thishe.re | @thishere
WHAT YOU MAY HAVE MISSED IN 2012/13 PREVIOUSLY ON SOCIAL MEDIA…
38
thishe.re | @thishere
De
WHAT YOU CAN EXPECTA YEAR IN REVIEW
39
Facebook Graph Search
!#LFW
Facebook News Feed Algorithm
New News Feed
Ja Fe Ma Ap Ma Ju Jy AuNov 2013
Desktop Social Media Usage Peaks
Vine comes to Android,
Hashtags to Facebook
Yahoo! buys
Tumblr
Stephen Wolfram releases
Facebook Analysis
#RoyalBaby
Se Oc
Twitter Image Previews
$TWTR
thishe.re | @thishere
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS DESKTOP SOCIAL USAGE PEAKED
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
Q1 2012
5%6%
89%
TraditionalTabletSmartphone
Q1 2013
10%
11%
79%
Device Share of Website Traffic
Facebook June 2013 – MAU and DAU
0m
45m
90m
135m
180m
MAU Total DAU Total MAU Mobile DAU Mobile
USUK
thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILETWITTER LAUNCHES VINE
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishere
AND BECOMES THE THIRD BIGGEST SEARCH ENGINEFACEBOOK LAUNCHES GRAPH SEARCH
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM
Nv De Ja Fe Ap Ju Jy AuFeb 2013
Nv De Ja Fe Ap Ju Jy AuFeb 2013
Nv De Ja Fe Ap Ju Jy AuFeb 2013
Nv De Ja Fe Ap Ju Jy AuFeb 2013
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
NOTHING HAPPENED IN APRIL
WELL, ONE OF US WENT TO JAPAN…
thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishere
thishe.re | @thishere
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO AND SO, YOUTUBE ADVERTISING ADVANCES
thishe.re | @thishere
FOR A COOL $1,100,000,000YAHOO BOUGHT TUMBLR
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishere
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA #HASHTAGS COME TO FACEBOOK
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE
thishe.re | @thishere
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY FACEBOOK CHANGED ITS ALGORITHM
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishereDecember 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO IOS 7
+
thishe.re | @thishere
POST-PCTHE BIGGEST CHANGE OF ALL
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thishe.re | @thishere
POST-PCTHE BIGGEST CHANGE OF ALL
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thishe.re | @thishere
POST-PCTHE BIGGEST CHANGE OF ALL
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thishe.re | @thishere
POST-PCTHE BIGGEST CHANGE OF ALL
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thishe.re | @thishere
TWITTER GOES VISUAL
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
WHY DID TWITTER DO THIS?
WHY DID TWITTER DO THIS?$TWTR
thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013
thishe.re | @thishere
LOVELY
Any questions?
[email protected] or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.
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