click to edit master title style open payments revenue collection paradigm shift carl commons apta...
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Open Payments Open Payments Changes That At the Door or Gate – Authorization Time Distance Based Fares – After the Trip Best Fare Guarantees – End of Day Aggregation of Fares – End of DayTRANSCRIPT
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Open PaymentsRevenue Collection Paradigm Shift
Carl CommonsAPTA Fare CollectionMarch 19, 2013
Traditional Fare Collection
Payments in Advance of Riding• At the Door• At a Vending Machine• With Tokens • With a Pre-Paid Pass• Closed Loop Cards• Mobile Tickets
Open Payments
Open Payments Changes That• At the Door or Gate – Authorization Time• Distance Based Fares – After the Trip• Best Fare Guarantees – End of Day• Aggregation of Fares – End of Day
Open Payments
What is the cost of waiting?• Risk that authorization will fail• “Float” the rider’s fare
Biggest Risk is Giving One Ride
Ways to Minimize the Costs and Risks• Check a Hot List• Check a Cold List
Open Payments
Open Payments
How do you get more on the Cold List?• Provide incentives to get multi-trip or timed
passes• “Mid-term” passes especially important• Encourage subscription of accounts for auto
loading of fares
Open Payments
Purchasing multiple fare types on-board or at a fare machine• Touch Screen Proximity Card
Validator• Provide more choices than
Adult, Child, Reduced Fare, etc.
Open Payments
Purchasing multiple fare types on-board or at a fare machine• Creation of a “Warm” List of Cards• Possible to Default Last Fare Purchased• Give Riders Choices
Open Payments
Take Focus off Single Ride Fares• Open Payments provide much more flexibility• Risk is still limited to a single ride
