Strategic Investor Relations

Philhwan Yun

2004

Samsung Venture Investment Corporation

Next Gen Search & Marketing Solution Provisioning

Ad-funded Business Enabler

SK Telecom, Microsoft, Yahoo! Korea

CEO / Founder

Major Careers

Established

Investor

Major Business

Quick Profile

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Our Position

‘Born’ Next Gen Marketing Solution Innovator

PTE has been established in 2004 with the 1st ‘Click to Call(C2C)’ solution, adopted by Yahoo!, eBay Korea and Naver, and the patent is now registered in KR/US/EU/JP/AU (CN/CA left).

On-going Integration with various media

Beyond C2C, PTE made an all-in-one ‘CPX(CPM/CPC/CPA)’ engine and implemented on Commerce, Mobile and IPTV.

What is ‘PortalTone’?

It is a parody of dial-tone which means a low, steady tone in a telephone receiver indicating that a number may be dialed from portal.

Portal / Telco

PTE C2C > CPX Ad Server

PTE Sales & Operation

Local Commerce Mobile IPTV

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PTE C2C on Naver maps

When you type in ‘Starbucks’, you get a list of the locations and the phone numbers. If you hit the call button and enter your number, then our C2C system connects the merchant and you. (Naver has seen 150K traffic/mth within 6mths since last Nov. and it’s growing ever)

References

Yahoo! Korea (2004~2006), eBay Korea (2007~2008), Naver (2009~)

PTE C2C on Mobile (Listing)

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It works same even on legacy mobile phones as well as iPhones and smartphones. You don’t need to enter your number.

References

SK Telecom (2008 for internal test)

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PTE C2C IPTV implementation

When you press a button during watching TV (and enter your phone number), our C2C system connects the merchant and you.

Just press a button

Connecting consumer

and merchant w/ C2C

References

Microsoft Korea (2009 integrated w/ their IPTV platform, MediaRoom)

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How PTE C2C works

Phone to Phone connection

Step 1

Step 2

Step 3

Step 5

Online user click on the ‘free(call) C2C button’ and enter their phone number PTE C2C server calls the merchant(ARS guide is provided) and puts him on hold

C2C server calls the online user and connects with the merchant who was already on hold

All the statistics are provided to merchant

Step 4 While call is occurring between online user and merchant, C2C server detects merchant’s DTMF and provides real-time information to the user (killer option)

Click to Call

CTI Server

Online Users

Merchant

Vo

ice M

M P

ush

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2

3

5

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1ClickC2C® and 1ClickPUSH®

Pop-up window made of layer comes up, whenever consumer move over or click the ad with mouse, only if short PTE C2C scripts are inserted onto portal, interactive TV, and mobile devices.

Consumers simply enter his phone number (Auto retry and reservation support)

PTE C2C system supports connection between merchant and consumer as well as authentication and account check … and settle fees real-time (billing)

Dynamic multimedia presentation (push) over the conversation will maximize conversion rate.

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PTE C2C Killer Apps

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PTE C2C System

System Flows

Front

Server

Local

End-User

Billing

Server

Call & VOIP

Server

WEB

Local

Advertiser

Global

Advertiser

PSTN

Global

IP

C2C System

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3 Admin Server

Local

PSTN

Local

PSTN

Global VOIP

Gateway

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3

Global

End-User

1

DB Server

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Intellectual Property Rights

KR 0500707 (‘05.7.1)

AU 2006214877 (‘09.9.17)

JP 4395138 (‘09.10.23)

US 7,724,882 (‘10.5.25)

EU Ref.07406EP/BR/MD (Granted on ‘10.10.25)

CN and CA are left.

Thank you

Philhwan Yun

CEO/Founder

PortalTone, Inc.

philhwan@portaltone.com

Y!/MSN IM: philhwan

+82-10-3488-3779