click to add subtitle - watt global media · 2018-07-03 · 78% of millennials want more...
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A CASE STUDY IN BEEF
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BRANDING IS NOTHING NEW TO THE POULTRY INDUSTRY….IT IS JUST BECOMING MORE IMPORTANT
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AS CONSUMPTION STABILIZES MARKETING PLAYS A LARGER ROLE IN DRIVING PROFIT MARGINS
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PRODUCT DIFFERENTIATION MUST MEAN MORE THAN
JUST NEW FLAVOR PROFILES:
• PRICE• BIRD SIZE• FEED INGREDIENTS• GEOGRAPHIC LOCATION• PRODUCTION METHODS• PRODUCER STORIES• GENETICS• PROCESSING TECHNIQUES• AUDITABLITY AND CERTIFICATIONS
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DRIVE SALES & MARGINS
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