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Av-Gad Systems LtdAv-Gad Systems Ltd..

CompanyCompanyShort Short

GuidelineGuideline

Year 2012Year 2012

www.av-gad.com

IntroductionIntroduction

This company guideline is a brief introduction of Av-Gad products, contact details and personal.Av-Gad Systems Ltd. is a private owned company, located in Tel-Aviv, Israel.

Our products line offers advanced electronic security systems for

residential, commercial and military applications.

Company profileCompany profile

Contact Av-GadContact Av-Gad

Av-Gad Systems Ltd.84, Ben-Zvi Road Panorama House 4th floorTel-Aviv 68 104, Israel Mail Address: Av-Gad Systems Ltd. P.O.B. 49080. Tel-Aviv 61 490, IsraelTelephone: +972-3-681 67 67International Fax: +972-3-683 55 05Domestic Fax: 03-683 55 51

Contact us now: avgad@inter.net.il

Visit us on the WebVisit us on the Web

www.av-gad.comFor products line, technical support and company detailed profile visit our web site.

Over 80 colored pages with plenty of information, products datasheets, user tips, the latest installation & operation manuals, tips andmore…

For our professional distributors an FTP server is updated daily to provide most recent details. Ask for your entry code today.

Main Products 1Main Products 1

EasyLoaderEasyLoader Computerized Control Panels (4 to 32 zones), with Computerized Control Panels (4 to 32 zones), with the latest features; remote maintenance, reports to all central the latest features; remote maintenance, reports to all central stations. With DTMF remote control, SMS…and more..stations. With DTMF remote control, SMS…and more..

Bella SirensBella Sirens,, certain types to cover most markets demand certain types to cover most markets demand EasyKeyEasyKey LCD and digital LED New Look keypads LCD and digital LED New Look keypads Easy-TalkEasy-Talk Voice module & Dialers, high technology chip, Voice module & Dialers, high technology chip,

stores your message even when power is offstores your message even when power is off AVDAVD high performance outdoor PIR + MW detectors & high performance outdoor PIR + MW detectors &

perimeter type perimeter type

EasyRemoteEasyRemote RF crystal controlled remote sets for Panic, arming RF crystal controlled remote sets for Panic, arming and wireless remote activating devicesand wireless remote activating devices

FreekoFreeko IIII WirelessWireless systems solution, at professional level, combine systems solution, at professional level, combine wired and wirelesswired and wireless

Eye-Spy IIEye-Spy II the most attractive digital PIR sensor covers certain the most attractive digital PIR sensor covers certain applications, few versionsapplications, few versions

GSM Line:GSM Line: GSM back-up, GSM gate opener, GSM SMS remote GSM back-up, GSM gate opener, GSM SMS remote control for eight inputs and outputscontrol for eight inputs and outputs

Av-Power:Av-Power: Power supplies stating from 1.2 to 12A for alarm & CCTVPower supplies stating from 1.2 to 12A for alarm & CCTV Av-Aqua:Av-Aqua: Water sensors & Alarm panelsWater sensors & Alarm panels SesMo:SesMo: High end combined sensors for ATM and other high risk High end combined sensors for ATM and other high risk

sites protectionsites protection

Main Products 2Main Products 2

Av-Gad carry most certificates and approvals required for the specific markets we deal with.

CE is adopted for all of Av-Gad products C-Tick certificate for Australia TBR-21 and Austel approvals for connecting our products to

the telephone line China Telecom approved for HK and China mainland

Telephone line Swedish standards for AV-2008 and AV-2016 Dublo control

panels and AV-707B LCD keypad Other certification are available for mass volume markets

CertificationCertification

Product SampleProduct Sample

AV-707 LCD keypad for Av-Gad PanelsAV-707 LCD keypad for Av-Gad Panels

ManufacturingManufacturing

Av-Gad products are manufactured at three main sites in Israel: Samples and prototypes production department: Tel Aviv

SMD and large volume order department: Holon

Assembly and transformers department: Rishon Lezion

PersonnelPersonnel

Av-Gad various technical departments comprise Engineers, Technicians and Quality Control specialists, each with at least 10

years of experience in their respective fields .The management, marketing and sales divisions comprise five

handpicked and highly motivated people .The key personnel at Av-Gad Systems:

Erica, Vered, Shelly – Export and International markets coordinatorsEli Keren – International Sales DirectorGaby, Tal – Domestic salesRadu Fukshaner – MCU Software R&D ManagerEldad Yekutiel – Technical and Production Manager, QC supervisorMichael Zerahovitch – Hardware and Electronic Design Manager Zvika Waig – PC GUI & SW applications manager Jennie – Accounting Department Manager

MarketingMarketing

Av-Gad invests over 15% of its annual turnover into the international marketing research and development .

Av-Gad products are designed to be compatible and approved in most countries, without requiring major modifications.

Since year 2007 new web site arranged to be use as product catalog with improved technical support and higher speed.

Av-Gad maintains a presence in many international trade publications, such as ISR, International Security Buyers Guide, International Fire Security Products News, A&S Asia and others

International FairsInternational Fairs

Av-Gad takes part at annual exhibitions such as:Av-Gad takes part at annual exhibitions such as:

IFSEC - Birmingham, UKIFSEC - Birmingham, UK Essen Security - Essen, GermanyEssen Security - Essen, Germany Expoprotection - Paris, FranceExpoprotection - Paris, France MIPS - Moscow, Russian FederationMIPS - Moscow, Russian Federation

SalesSales

Our main products are depicted in full color, high quality brochures, periodically sent to our regular customers as well as to our potential ones.

Av-Gad Systems began selling to the international markets in 1994. Today, customers on four continents are very proud to use Av-Gad Systems.We have recorded a 18% increase in sales over the last 5 years.

Av-Gad main markets are in West and East Europe, Scandinavia, Latin America, India, Asia and Australia.

MarketingMarketing

We are working hard to reach and support our customers.See our next e-mail campaign soon, our international ads and Av-Gad’s web site.This sample shows that user can control Av-Gad alarm from his mobile telephone.

Year 2012 NewsYear 2012 News

New series 3000New series 3000 New alarm panels with build-in SMS New alarm panels with build-in SMS sender via PSTN, fast and low costsender via PSTN, fast and low cost Remote DTMF with vocal/tunes Remote DTMF with vocal/tunes confirmationconfirmation Latest available technologyLatest available technology Programming via personal computer or keypadProgramming via personal computer or keypad

GSM ModulesGSM ModulesAVG-07, AVG10_G & AVG10 AlertAVG-07, AVG10_G & AVG10 Alert

AVG-10G and new mini AVG-07 are a high end Gate openerAVG-10G and new mini AVG-07 are a high end Gate opener Simple Access Control, support 2000 accountsSimple Access Control, support 2000 accounts Medium and Tiny size, simple settingMedium and Tiny size, simple setting Programming via SMS or PCProgramming via SMS or PC AVG-10 ALT is an advanced GSM unit, functions as remote panic, SMS sender, AVG-10 ALT is an advanced GSM unit, functions as remote panic, SMS sender,

wireless controller and many more applicationswireless controller and many more applications

Freeko II WirelessFreeko II Wireless

Wireless Systems Wireless Systems Sensors: PIR, Smoke, Magnetic Switch, Water Easy as 1, 2, 3 is our slogan for fast & friendly systems Professional Solution with wired and wireless support

Freeko II SirenFreeko II Siren

FR2_SIR wireless outdoor siren FR2_SIR wireless outdoor siren Siren & Strobe Fully sealed at IP-55 Lithium long life battery High RF range

CustomersCustomers

Av-Gad engineering team is well experienced in the field of electronic security systems, and has the know-how for designing and producing high quality and well engineered systems to meet the international standards strictness.

Our experience and proven technology is appreciated by large and well-known organizations in the world.

Most of our customers are alarm systems distributors, electronic supply stores chain and OEM ones.

Choose Av-GadChoose Av-Gad

Av-Gad is committed to provide innovative high-quality security systems and exceptional customer service to the worldwide security industry.

Our basic commitment is to care about the customer interest through well trained systems engineers who listen to customer needs, provide technical assistance and training; and efficiently deliver reliable security solutions.Whenever a customer needs a way out, we are here to listen and provide solutions.

Quality and Reliability is our secret

Why Av-GadWhy Av-Gad??

1. Proven Know-How1. Proven Know-How

Tesla Co., a Check Republic concern has chosen Av-Gad for its “know-how” and latest technology.

This former government company aimed to enter into a new and modern field by achieving the latest technology, production and marketing training in security and alarm systems.

Av-Gad got the job and brought Tesla into the modern security world.

Why Av-Gad? IIWhy Av-Gad? II

2. Quality 2. Quality

ELTA Co., Israel, a leader in Radar and Intelligence products manufacture, has chosen Av-Gad products to serve as the standard security system for their $ 50 million Missiles and Radar wagons.

The military wagons are sold to European and to other armies in the world.

The quality and reliability required by the Military standards was appreciated by this hard-to-get customer, who choose Av-Gad among other first class security suppliers in the world.

Why Av-Gad? IIIWhy Av-Gad? III

3. International Participation as3. International Participation asOEM supplierOEM supplier

One of the largest security and access control distributors in One of the largest security and access control distributors in Sweden, Denmark and Norway ordered from Av-Gad an OEM Sweden, Denmark and Norway ordered from Av-Gad an OEM Swedish Standard Approved security system, to be sold all over Swedish Standard Approved security system, to be sold all over Scandinavia. Scandinavia.

The Swedish standard for security systems is known as a severe The Swedish standard for security systems is known as a severe to achieve one in the world.to achieve one in the world.

Such OEM project takes 2-3 years and involved Av-Gad in a long Such OEM project takes 2-3 years and involved Av-Gad in a long term project, with complicated software and hardware product term project, with complicated software and hardware product customizing.customizing.

OEM and tailored security devices is our profession.OEM and tailored security devices is our profession.

Commercial PotentialCommercial Potential

Av-Gad Systems joined the Israeli exporters group during the mid 90’s, our products are well known in most international markets.

Main markets are: EEC, Far-East, Scandinavia, Middle-East, West & South Africa.

As a strategic direction, the company did not invested in the North American markets.

Without the American markets, the company sales was few USD million during last years.

With new developed products in the field of security sensors and joining the American markets, Av-Gad sales is bounding to a new era.

Market ShareMarket Share

New advanced products will introduce Av-Gad to New advanced products will introduce Av-Gad to present growing markets, such as airports traffic, present growing markets, such as airports traffic, security management and high-risk sites protection. security management and high-risk sites protection. We assume that the demand for higher security for We assume that the demand for higher security for such markets is worth millions of dollars.such markets is worth millions of dollars.

We welcome new dealers and OEM customers to join We welcome new dealers and OEM customers to join the ranks of Av-Gad satisfied customers worldwide.the ranks of Av-Gad satisfied customers worldwide.

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