clf-thought force in business and everyday life - ww atkinson_deleted
TRANSCRIPT
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 2
ThoughtForceInBusinessandEverydayLife
ByWilliamWalkerAtkinson
1900
CONTENTS
Preface ........................................................................................................................ .............. 3Salutatory..................................................................................................................... ............. 4TheNatureoftheForce ............................................................................................................ 6HowtheThoughtForceCanAidYou ........................................................................................ 9DirectPsychicInfluence .......................................................................................................... 12ALittleWorldlyWisdom ......................................................................................................... 17ThePoweroftheEye .............................................................................................................. 20TheMagneticGaze.................................................................................................................. 23TheVolicForce ........................................................................................................................ 26Direct
Volation ....................................................................................................................... . 29
TelepathicVolation.................................................................................................................. 35TheAdductiveQualityofThought .......................................................................................... 41CharacterBuildingByMentalControl..................................................................................... 46TheArtofConcentering.......................................................................................................... 53ThePracticeofConcentering.................................................................................................. 57Valedictory .................................................................................................................... .......... 61
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 3
Preface
Injusticetomyself,Ithinkitwelltostatethatthisworkhasbeensomewhathastilyprepared
fromthenotesusedbymeincertainoflectures,thelessonsgivehereinpracticallybeingthe
syllabiof
the
said
lectures.
In
the
lectures,
and
in
this
work,
my
one
and
only
purpose
has
beentoacquaintthestudentswiththemeansofdeveloping,andeffectivelyusingthemight
forceslatentwithinhim PersonalMagnetismandPsychicInfluence.TothisendIhave
scarifiedallpretensionstoliterarystyle,allattemptstosecurefelicityofdiction.Ihavefelt
thatIhadamessagetodeliver,andIendeavoredtodeliveritpromptly,clearlyandplainly,
withoutanyattemptat"finewriting."Ifahomelywordseemedtoexpressmythought I
usedit.Ifaslangtermorsemislangphraseseemedtofitin initwent.
Itrustthatmycriticswillsparethemselvesthetroubleofpointingoutmymanydefectsof
styleandcomposition Ifullyrealizethesethings.Ihavesubordinatedeverythingelse,inmy
endeavorto
make
this
work
plain
and
practical.
This
is
an
explanation,
not
an
apology.
Withtheaboveunderstandingbetweenus,Isubmitthislittleworktoyourkind
consideration.Whilstfullycognizantofitsdefects,Istillfeelthatitwillbehelpfultosomeof
themanywhoareendeavoringtoovercomeunfavorableenvironments,whichitmayserveas
aguidepost,pointingoutthepasttobetterthings.Ifeelthatitwilldoitsshareoftheworkof
removingFearthoughtfromthemindsofmen,ofreplacing"ICan't"with"ICanandIWILL."I
feelthatImustdothesethings,foritcontainswithinitthegermsofamightyTruth.
W.W.A.CHICAGO,ILL,DECEMBER4,1900
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 4
Salutatory
Thenearertothepracticalmenkeep
Thelesstheydealinvagueandabstractthings
Theless
they
deal
in
huge,
mysterious
words
Themightieristheirpower.
ThomasL.HarrisViewsofotherwriters ErroneoustheoriesVegetarianismCelibacy VitalFluidDeep
Breathing Realprogressmadebyinvestigation,notbytheories Existenceofpersonal
magnetismunquestionedAselfevidenttruth Results,nottheories Nopettheories
advancedAcceptnothingthatyoucannotdemonstrate.
"Theoriesarebutmightysoapbubbles,withwhichthegrownupchildrenofscienceamuse
themselves."Themajorityofwritersuponthissubjecthavedevotednearlyalltheirefforts,as
wellastheirspace,toproving,first,thatPersonalMagnetismreallyexisted;and,secondly,
thatthephenomenonwasbestaccountedforbysomepettheoryoftheirown.Some
attributethepowerofinfluencingmentotheuseofavegetariandiet,notwithstandingthe
factthatsomeofthemost"magnetic"individuals"makegraveyardsoftheirstomachs."
Othersinsistthatincelibacyandabstinencefromsexualintercoursemaybefoundthesecret,
notwithstandingthefactthatthemajorityof"magnetic"individualsdonotdifferintheir
sexualcustomsfromtheirlessmagneticbrothers.Othersholdthatthe"magnetic"force
aboundsintheairaroundustoabsorbgreatquantitiesofthevitalfluid,chargingourselves
withforceinthemannerofthestoragebattery.Andsoon,eachwithhislittlepettheory.
Now,Ihavenofaulttofindwiththesystemsabovementioned.Althoughnotleadingalifeof
celibacy,Iseemuchgoodinthedoctrineofcontinence,andtherecanbenotwoopinionsas
tothemeritsofchastity;whilstnotacceptingthetheoryoftheabsorptionof"magnetic
force"fromtheearth'satmosphere,Iamafirmadvocateof,andbelieverin,"deepbreathing,
"andbelievethatifthesamewasuniversallypracticedmuchsicknessandphysicalweakness
woulddisappearfromtheearth.Allthesethingsaregood,butalittlereflectionwillshow
anyonethattheyarenottheprimefactorsintheproductionofthequalityknownas
"PersonalMagnetism."Thewritersonthesubjectusuallyconcludebytellingtheirreadersof
thewonderfulpossibilitiesopentoanyonewhocanacquirethispowerandlearnhowtouse
it.They,
however,
say
little
or
nothing
of
how
this
force
may
be
acquired,
that
is
beyond
statingtheirtheories.Theydeliverdiscourses butdonotinstruct.
Theyarepreachers notteachers.Theydwellupontheories andneglectfacts.
Therealprogressinthisbranchofscientificresearchhasbeenmade,notbywritersor
theorists,butbyafewearnestinvestigatorswhohaveconductednumberlessexperiments,
andhaveexploredeveryavenueofinformation,andwhohavebroughtthiswonderfulsubject
outoftherealmsofmerespeculationandplacedituponascientificbasis.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 5
Thewriterhasbeenaclosestudentandinvestigatorofthissubjectformanyyears,andthe
presentworkisanattempttogivetohisstudentssomeofthefundamentalprinciplesderived
fromtheinvestigationsandpracticalexperimentsofhimselfandhiscoworkersinthisfield.
Ourlessons,therefore,willbeconfined,sofarasispossible,tostatementsofprovenfacts,
andpracticalinstruction,touchingupontheoryonlywhenabsolutelynecessary.
Inmyopinion,IwouldinsultyourintelligenceifIweretopresenttoyouanelaborate
argument,thepurposeofwhichwouldbeanattempttoprovetheexistenceofthat
wonderfulforce,latentinman,developedbythefew,butpossibleofacquirementbyall;that
mysteriousqualitycalled,forwantofabettername PersonalMagnetism.
Tosetouttoproveitsexistence,wouldbeakintoanattempttoconvincetheaverage
intelligentmanofthefactthatthemagnetinfluencestheneedle;thattheXrayspenetrate
thebodyofmanorstillmoresolidobject;thatamessagebeconveyedbyelectricity,alonga
beamoflight,orevenbywirelesstelegraphy,throughtheairwithouttheneedofanyother
medium.Every
intelligent
person
is
aware
of
the
existence
of
the
above
mentioned
phenomena,anddoesnotneedtohavethesamedemonstratedtohim.Ifheisinterestedin
thesubjectatall,hewishestobetaughthowtopermeatetheseforces,sothathemaybe
abletoreproducetheexperimentshimself.ThisisequallytrueofthestudentofPersonal
Magnetism.Hehaslongsincelearnedthatsuchaforceexists.Heseesitaroundhimeveryday,
andknowsofthewondersthatareaccomplishedbyitsaid.He,possibly,isawarethathehas
developedtheforcetoacertaindegree,andwhathewants,inanyevent,istobecome
acquaintedwiththemeanswherebyhecanfullydevelopandintelligentlyusetheforcelatent
withinhim.Ithereforeshallmakenoattempttodemonstratetheexistenceoftheforce,
believingittobeselfevident.
Ialsointendtoavoidatiresomediscussionofthenumeroustheories,whichhavebeen
advancedtoaccountforthephenomenontheories,whichhavebeenadvancedtoaccountfor
thephenomenonofPersonalMagnetism.Ihavenopettheorytoadvance.Iwillendeavorto
teachyouhowtoobtainresults,andyoucanthenreaduponthesubjectoftheories,or
possiblyformulateanewtheoryofyourown.Iwillstatebrieflymyownconceptionofthe
causeunderlyingthephenomenaalludedtointhiswork,butIshallnotattempttoforcemy
viewsuponyou.Youareatlibertytoacceptorrejectanytheory,astheresultinnoway
dependsuponanyspecialformofbelief.Manyofthosewhohaveobtainedthebestresults,
havediscardedonetheoryafteranother,andnowsaythattheydonotattempttoexplainthe
realcause
underlying
the
results,
being
content
to
work
on,
without
adogmatic
theory,
so
longastheyknowhowtoobtaintheresults.Withthisexplanation,Iwillleavethelandof
theoryandenterintotherealmofpractice,andwillendeavortosoinstructyoualongthe
linesofthedevelopmentanduseofthismightyforce,thatyoumayreproducetheresults
alreadyobtainedbyothers,andperhapsmaybecomeinvestigatorsandleadersintheworkof
blazingthewaythroughthewoodsofsuperstitionandmysterywithwhichthesubjecthas
beensurroundedsolong.Iwillaskyoutoacceptnothingthatyoucannotprove.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 6
TheNatureoftheForce
Theforcenotmagneticinitsnature Subtlecurrentofthoughtwaves Thoughtsarethings
Ourthoughtsaffectourselvesaswellasothers Changeofappearancefollowingchangeof
occupationThought
the
greatest
force
in
the
world
"I
can
and
Iwill"
vs.
"I
can't"
Practical
instructionnottranscendentaldiscourse Theadductivepowerofthought Fearthoughtthe
rootofinjuriousthinking.
Tothemindsofmostpeople,thetermPersonalMagnetismconveystheideaofacurrent
radiatingfromthepersonofthemagneticindividual,drawingtohimallthosewithinthe
radiusofhismagneticforce.Thisidea,whilstonthewholeerroneous,stillcontainswithinit
thegermoftherealtruth.Thereisacurrentofattractingforceradiatingfromman,butitis
notamagneticforceinsofarastheterm"magnetism"impliessomeconnectionwiththe
lodestoneorelectricity.Thehumanmagneticcurrent,whilstbearingsomeresemblanceto
thesetwo
familiar
forces
in
its
effects,
has
no
real
connection
with
them
so
far
as
is
concerned
itsoriginorintrinsicnature.
ThatwhichwecallPersonalMagnetismisthesubtlecurrentofthoughtwaves,orthought
vibrations,projectedfromthehumanmind.Everythoughtcreatedbyourmindsisaforceof
greaterorlesserintensity,varyinginstrengthaccordingtotheimpetusimpartedtoitatthe
timeofitscreation.Whenwethink,wesendfromusasubtlecurrent,whichtablesalonglike
arayoftenfarremovedfromusbyspace,aforcefulthoughtwillgoonitserrandchargedwith
amightypower,andwilloftenbeardowntheinstinctiveresistanceofthemindsofothersto
outsideimpressions,whilstaweakthoughtwillbeunabletoobtainanentranceTrancetothe
mentalcastle
of
another,
unless
that
castle
be
but
poorly
guarded.
Repeated
thoughts
along
thesamelinessentoneaftertheother,will ofteneffect anentrancewhereasingle
thoughtwave,althoughmuchstronger,willberepulsed.Itisanexhibitionofaphysicallawin
thePsychicalworld,andexemplifiestheoldsayingaboutsteadydrippingwearingawaya
stone.
Weareallinfluencedmuchmorethanweareawarebythethoughtsofothers.Idonotmean
bytheiropinionsbutbytheirthoughts.Agreatwriteronthissubjectverytrulysays:
"thoughtsarethings."Theyarethings,andmostpowerfulthingsatthat.Unlesswe
understandthisfact,weareatthemercyofamightyforce,ofwhosenatureweknow
nothing,and
whose
very
existence
many
of
us
deny.
On
the
other
hand,
ifwe
understand
the
natureandlawsgoverningthiswonderfulforce,wecanmasteritandrenderitourinstrument
andassistant.Everythoughtcreatedbyus,weakorstrong,goodorbad,healthyorunhealthy,
sendsoutitsvibratorywaves,whichaffect,toagreaterorlesserextentallwithwhomwe
comeincontact,orwhomaycomewithintheradiusofourthoughtvibrations.Thought
wavesareliketheripplesonapondcausedbythecastinginofapebble,theymovein
constantlywideningcircles,radiatingfromacentralpoint.Ofcourse,ifanimpulseprojects
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 7
thethoughtwavesforciblytowardacertainobject,itsforcewillbefeltmorestronglyatthat
point.
Besidesaffectingothers,ourthoughtsaffectus,notonlytemporarily,butalsopermanently.
Wearewhatwethinkourselvesintobeing.Thebiblicalstatementthat"asamanthinkethin
hisheart,
so
is
he,"
is
literally
correct.
We
are
all
creatures
of
our
own
mental
creating.
You
knowhoweasyitistothinkyourselfintoa"blue"stateofmind,orthereverse,butyoudo
notrealizedthatrepeatedthoughtuponacertainlinewillmanifestitselfnotonlyincharacter
(whichitcertainlydoes),butalsointhephysicalappearanceofthethinker.Thisisa
demonstrablefact,andyouhavebuttolookaroundyoutorealizeit.Youhavenoticedhowa
man'soccupationshowsitselfinhisappearanceandgeneralcharacter.Whatdoyousuppose
occasionsthisphenomenon?Nothingmoreorlessthanthatthought.Ifyouvehavechanged
youroccupation,yourgeneralcharacterandappearancekeptpacewithyourchangedhabits
ofthought.Yournewoccupationbroughtoutanewtrainofthought,and"Thoughtstakeform
inAction."Youmayhavenevertakenthisviewofthematter,butitistruenevertheless,and
youmayfindampleproofofitscorrectnessbymerelylookingaroundyou.
AmanwhothinksEnergymanifestsEnergy.Theman,whothinksCouragemanifestscourage.
Themanwhothinks,"IcanandIwill,""getsthere",whilethe"Ican't"man"getsleft."You
knowthattobetrue.Now,whatcausesthedifference?Thoughtjustplainthought.But
why? Justbecauseitcannothelpitself.Actionfollowsasthenaturalresultofvigorous
thinking.Youthinkinearnest,andactiondoestherest.Thoughtisthegreatestthinginthe
world.Ifyoudonotknowitnow,youwillbeforeyouarethroughwiththiscourseoflessons.
Youmaysaythatthisisnonewthingtoyou thatyouknowallabout"makingupyourmind,"
and
all
that
sort
of
thing,
long
ago.
Then
why
did
you
not
put
it
into
practice
and
make
somethingofyourself?Iwilltellyouthetrouble.Youthought"ICan't"insteadof"ICan."
Now,Iamgoingtochangethat"ICan't"intoabig"ICan"andabigger"IWill."ThatiswhatI
amherefor,andIintendto"makeyouover,"beforeIamthroughwithyou.Isupposethat
youthoughtIwouldgiveyouanelaborate,transcendentaldiscourseonthingsawayupinthe
clouds,andhopedthatIwouldtellyouhowtochargeyourselfupwithalotofmagnetism,so
thatyouwouldbeabletolightthegaswiththetipsofyourfingers,ordraweverybodytoyou
likeapieceofsteeltoamagnet,now,didn'tyou?Well,Iamnot.ButIintendtotellyouhow
youcangenerateinyourselfaforce,comparedwithwhichmagnetismisweak;aforcethat
willmakeamanofyou;aforcethatwillmakeyourealizetheIAMwithinyou;apowerthat
willenable
you
to
be
aman
of
strong
personal
qualities;
aman
of
influence;
asuccessful
man.
IwilltellyouhowyoucanacquirethatwhichyouhavebeencallingPersonalMagnetism,
providingyouwillstartatitinearnest.Itisworthworkingfor,andwhenyoufeelyournew
strengthdevelopingwithinyou,youwouldnotexchangeyournewfoundknowledgefora
fortune.
Whyyoufeelalittlestrongeralready,Idon'tyou?Ofcourseyoudo.Ineverhavetalkedfive
minutestoaclassofstudentsasyoudo.Ineverhavetalkedfiveminutestoaclassofstudents
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 8
about"ICanandIWill"andabouttheIAMwithinthemwithouttheirthrowingbacktheir
shoulders,raisingtheirheads,takingalongbreath,andlookingmesquareintheeyesasa
manorwomanshould.Itwas"thoughtmanifestingitselfinaction."Doyouseethepoint?I
hadplantedthelittleseedofselfknowledge,andithadbeguntosprout.
BeforeIconclude
this
lesson,
Iwish
to
direct
your
attention
to
one
other
very
important
thing
aboutthought,andthatistheAdductivePowerofThought.Payattentiontothis;pleaseasit
isofthehighestimportance.Avoidingallattemptsatascientificexplanation,andkeeping
awayfromtechnicalterms,Iwillstatethematterconciselythus:Thoughtsattractlike
thoughts;thegoodthoughtattractsothergoodthoughts;thebadthought,thebad;thought
ofstrength,likewise;thoughtsofdiscouragementanddoubtfollowtherule,andsoon
throughtheentiregamutofthoughts.
Yourthoughtattractstoitthecorrespondingthoughtofothersandincreasesyourstockof
thatparticularkindofthought.Doyouseethepoint?ThinkFearthoughts,andyoudrawto
yourselfall
the
Fear
thought
in
that
neighborhood.
The
harder
you
think
it,
the
greater
supply
ofundesirablethoughtflockstoyou.Think"IamFearless,"andallthecourageousthought
forcewithinyourradiuswillmovetowardsyou,andwillaidyou.Tryit.Thatis,trythelatter.
Don'tthinkFearthought.
FearandHatearetheparentsofallthevilethoughts.Iwillgointothismatterwithyouat
greaterlengthinsubsequentlessons,butletmeurgeuponyounow,withalltheearnestness
ofwhichIamcapable,totearoutthosewileseeds FearandHate.Tearthemoutbythe
roots.Theyspoilthewholegardenandbreedahostofotherweeds,suchasWorry,Doubt,
Timidity,LackofSelfRespect,Jealousy,Spite,Malice,Envy,SlanderandMorbidIdeas.Iam
nottrying
to
preach
you
asermon,
but
Iknow
that
these
vile
thoughts
are
hindering
your
progress,andyouwillrealizeit,too,ifyouwillstoptothinkingforamoment.Openthe
blinds,andletthepuresunshineofBright,CheerfulandHappythoughtspourin,andthe
microbesofDoubtandDespairandFailurewillleave,andseekmorecongenialquarters.
Ifyouweremydearestfriend,andIknewthatthismessagewouldbemylastonearth,I
wouldshouttoyou,asloudasmyvocalorganswouldpermit:"LetGoofFearandHate
Thoughts."
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 9
HowtheThoughtForceCanAidYou
SuccessdependentuponPersonalInfluence "Strongmenarrive"Apparentexceptionstothe
rule Whennegativemenproduce;positivemenreapthebenefit Moneythematerial
manifestationof
success
Money
ameans,
not
an
end
The
Law
of
Mental
Control
Influence
throughsuggestion Influencebythoughtvibrations Influencebythoughtsadductivepower
Influenceacquiredbycharacterbuilding.
Iamaddressingyouuponthesuppositionthatyouaredesirousofdevelopingtheforces
withinyou,forthepurposeofattainingsuccess.Successinlifedependsverymateriallyupon
thepossessionofthequalityofattractingandinfluencingourfellowmen.Nomatterwhat
otherqualitiesyoumaypossess,youarehandicappedbyalackofthatsubtleforcewhichwe
areinthehabitofcallingPersonalMagnetism.Lookaroundyouandyouwillseethatnearly
everymanwhohas"arrived"ispossessedoftheabilitytoattract,persuade,influenceor
controlhis
fellows.
They
are
all
what
is
known
as
"strong"
men.
There
are
afew
exceptions
to
thisgreatrule,andtheseexceptionsonlygotoprovetheruleitself.Theseexceptionsare
usuallyfoundamongmenwhohavedemonstratedtheirsuccessalongthelinesofart,
scientificresearch,invention,literarywork,etc.,anditwillreadilybeseenthattheirsuccess,
fromtheverynatureofthings,dependsmoreuponaclose,concentrated,ploddingresearch
oreffort,ratherthanuponpush,energy,forceandknowledgeofhumannature,orabilityto
handlemen.Thesemenaresuccessfulintheirownlinesofendeavor,but,asarule,the
resultsoftheirlaborarereapedbyothersofmoreworldlyturnofmind.Iftheseburnersof
midnightoilmeetwithfinancialsuccess,itisbecausesomemorepositivemanhastaken
chargeofthebusinessendoftheirworkandpusheditthrough,inwhichcasethesaid
positivemanusuallyreapsthelion'sshare.
Thisbeingthetruestateofaffairs,Iamjustifiedinregardingsuccessasmeaningtheattaining
offinancialreward,andthatmustdependlargelyuponthePersonalMagnetismoftheseeker
ofsuccess.Theinventor,student,writer,andscientistcanbegreatlybenefitedbyan
understandingoftheintelligentuseofthepowersofMentalControl,buttothe"manamong
men"remainstheprivilegeofsecuringthebestresultsofthatwonderfulpower,foritbrings
himnotonlySuccess,butalsoitsmaterialmanifestations Money.
Money,regardedasmeremoney,isnotahighideal,butregarded,asthemeansof
surroundingourselves
with
the
best
things
of
like,
it
becomes
no
unworthy
goal
for
human
endeavor.I,therefore,feel,justifiedintreatingitastheendtobesoughtafter.
Torepeat,successinlifedependslargelyuponourabilitytointerest,attract,influenceand
controlourfellowmen.Idonotthinkthatyouwillrequireanyargumentuponthatpoint,that
isifyouhavehadanyacquaintance,whatever,withtheworldofmenandaffairs.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 10
Thenextthingistolearnhowthiswonderfulandvaluablepowermaybeacquired.The
answeris:bythemasteryofthelawofMentalControl.ThatisthesecretofnotonlyPersonal
Magnetism,butalsoofSuccessinLifeandofHappinessaswell.Tothemanorwomanwho
mastersthislaw,theworldisanoystertobeopenedandenjoyedincomfort.Evenhe,who
lackstheapplicationandperseverance tofollowuptheexercisesforthedevelopmentofhis
latentpower,willbestrongerandmorepositivefromamereacquaintancewiththesubject.
"Thisisallverywell,"yousay,"buttellushowwemaydevelopthispower."ThatisjustwhatI
amdoingnow.Iamleadingyouuptoanunderstandingofthetheory,byeasysteps.Iwishthe
ideatounfoldnaturally,soastoavoidgivingyoumentaldyspepsia.
Now,forasummingupofthegeneraltheory,beforeItakeupthesubjectindetail.
Ihavetoldyouthatthepowerofthoughtcouldbeusedinanumberofwaysinthedirection
ofinfluencingmenandgainingsuccess.Ihavegivenyouanideaofhowthoughtoperatesin
thedirectionnamed.Beforeproceedingtoournextlesson,Ithinkitwelltoagaincallyour
attentionto
the
several
different
ways
in
which
thought
can
aid
you
in
attaining
success,
throughtheinfluencingofmen.
Thoughtwillaidyouinthefollowingmanner:
1.Bytheuseofyourpositivethoughtforceinthedirectionofdirectlyinfluencingmenin
person,throughthelawofSuggestion.BythisImeanthatyouwillbeabletointerestmenin
yourschemesandplans,enlisttheiraid,securetheirpatronage,andinfluencethemgenerally.
Thisfaculty,naturaltosomemen,canbeacquiredbyanymanorwomanwhohasthewill
powerandperseverance todevelopitwithinthem.Moststudentsofthesubjectaredesirous
ofacquiring
knowledge
of
this
branch
of
Mental
Control
before
the
other
phases
of
the
subject,andI,therefore,willtakeitupinmynextlesson.
2.Bythepowerofdirectthoughtvibrationssetinmotionbyyourmind,whichwillexerta
powerfuleffectuponthemindsofothers,unlesstheyunderstandthesecretofguarding
againsttheseforcesandrenderingthemselvespositivetoothers.Anunderstandingofthislaw
willalsoenableyoutopresentapositivementalattitudetowardthethoughtwaves
emanatingfromthemindsofothers.
3.Bythepoweroftheadductivequalitiesofthought,whichworksuponthetheory"like
attracts
like."
By
holding
certain
thoughts
constantly,
in
your
mind,
you
attract
to
you
thoughts
andinfluencesofthelikenature,fromthegreatbodyofthoughtsurroundingus,unseen,but
allpowerful.Thispowerisoneofthestrongestforcesinnature,andifproperlyusedwill
attractassistancefromthemostunexpectedquarters."ThoughtsareThings,"andpossessa
wonderfulpowerofattractingtothemselvesotherthoughtwavesofthesamevibratorypitch
andquality.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 11
4.Bythepowerofthoughtinshapingyourcharacterandtemperamenttomeetthe
requirementsofyourorganization.Youlackcertainqualitiesneedfulforyoursuccess.You
knowitaswell,ifnotbetter,thananyoneelse,butyouhavebeendeludedbyabeliefthat
theseshortcomingswereapartofyouandthat"theleopardcannotchangehisspots."Toyou
thestudyoftheLawofMentalControlcomesasamightally,foryoucanovercomethese
deficiencies,andcanacquirenewcharacteristicsandqualities,aswellaslearninghowto
strengthenthosewhichyouhavealready.Iwillendeavortostartyouontherightroad,bythis
seriesoflessons.Iwillprintoutthewayforyou,butyoumustdotheworkyourself.Every
manmustworkouthisownsalvationinthisstudy,asineveryotherbranchofhuman
endeavor.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 12
DirectPsychicInfluence
Influenceinapersonalinterview Thethreegreatmethods Directsuggestion Thought
waves Theadductivequalityofthought Whatissuggestion? TheDualMindHypnotic
SuggestionThe
Active
and
Passive
functions
The
qualities
of
the
two
functions
Human
sheep Thetwobrotherpartners ThePassivebrother Theactivebrother Theirrespective
traits The"deadeasy"man The"hardasnailsman Howtoeludethevigilantpartner
NevertakeNo!forananswer,inbusinessorinlove Fortuneisfeminine Lovelaughsat
locksmiths Confidencewillwintheday.
InthisandthenextlessonIwillendeavortomakeplaintoyoutheprocesswherebyan
individualexertsandinfluenceoverhisfellowmen,inapersonalinterview,andinterests
theminhisschemesandplans;enliststheiraidandsupport;securestheirpatronage;and
influencesthemgenerally.Weallknowmenwhoareabletoaccomplishtheseresults,andyet
wecontent
ourselves
with
wondering
about
their
strange
power,
without
endeavoring
to
acquireit.
Theartofinfluencingmenorwomenwhilstweareintheirpresence,ofnecessityincludesthe
otherseveralmethodsofmentalinfluencementionedintheprecedinglessons,andpartakes
ofthenatureofeach.Itisdifficulttospeakintelligentlyofthisphaseofmentalinfluences,
withoutcoveringtheentiregroundsthatwillbeexplainedinsubsequentlessons.Imust
contentmyselfwithageneralreferencetotheseseveraldifferentbranchesofthesubject;as
youwillmeetthemlateron,atwhichtimeIwilltakethemupatgreaterlength.Iwould
suggestthataftercompletingthisseriesoflessonsyoutakeupthisparticularlessonagain,
andgo
over
it
carefully
asecond
time.
You
will
have
amuch
clearer
idea
of
this
subject,
and
manythingswhichnowseemmoreorlessvagueandunsatisfactory,willappearclearand
easilyunderstood.
Ininfluencingmenwhowemeetfacetoface,weaffecttheminanumberofways,whichmay
beroughlysummedupinthreeforms,viz.:
1. Bydirectsuggestionthroughthevoice,manner,appearanceandeye.Thisincludesnotonlyvoluntarysuggestionsonourpart,butalsothesuggestionsmadeinvoluntarilyby
everyearnestman.
2. Bythoughtwavesdirectedtotheotherpersonbyavoluntaryeffortofourmind.3. Bytheadductivequalityofthought,resultingfromtheprocessofcontrolledthought,
ofwhichIspokeintheprecedinglesson.Thisforce,oncegenerated,operates
involuntarilyandconstitutesthemoststrikingphaseofwhatwecallPersonal
Magnetism.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 13
InthislessonIshallconfinemyselftothefirstmentionedformofpersonalinfluence,andwill
takeupthesucceedingformsinsubsequentlessons.
ItisamostdifficulttasktogiveanintelligentcomprehensiveideaofthesubjectofSuggestion,
inthelimitedspaceatmydisposal.Ifthestudenthasacquaintedhimselfwiththeprinciples
underlyingHypnotism
or
Hypnotic
Suggestion,
he
will
readily
understand
just
what
Imean
whenIsay"Suggestion."Tothosewhohavenothadthisadvantage,Iwillsaythata
suggestionis"animpression,consciouslyorunconsciouslyreceivedthroughanyofour
senses."Weareconstantlyacceptingorrejectingsuggestions,theacceptanceorrejection
dependinguponthedegreeofsuggestibilityinourselves,thedegreebeingcausedbythe
developmentorcultivationofthenonreceptivequalitiesofthemind.Wecannotattemptto
godeeplyintothesubjectofwhatisknownastheDualMindinman,whichhasbeen
variouslydesignatedastheObjectiveandSubjectiveminds;theVoluntaryandinvoluntary
minds;theConsciousandSubconsciousminds,etc.Ifthestudentisdesirousofacquainting
himselffullywiththissubject,IwouldsuggestthathetakeupsomegoodworkonHypnotism
orHypnoticSuggestion.Thereareseveralgoodbooksonthissubject,butIwouldsuggestthe
occultbookspublishedbyTheLibraryShelf(knownasSeriesA,B,C,andD),whicharecourses
ofinstructioninthebasicprinciplesofpersonalmagnetism,hypnotism,suggestionand
kindredbranchesofpsychicresearch.
InorderthatthestudentmaygrasptheideathatIwishtoconveyregardingtheuseof
suggestionasameansofexertingpersonalinfluence,Iwouldhavehimunderstandthatthe
mindhastwogeneralfunctions,which(followingthetermsusedbymeinmyotherwritings)
areknownastheActiveFunctionandthePassiveFunction,respectively.TheActivefunction
does
the
voluntary,
volitional
thinking,
and
also
manifests
what
we
call
"will
power."
It
is
the
functionusedfrequentlybytheactive,energetic,vigorous,wideawakeman,inhisbusy
moments.ThePassivefunctiondoestheinstinctive,automatic,andinvoluntarythinking,
exhibitingno"willpower"andmanifestingonentirelycontrarylinesfromtheActivefunction.
ThePassivefunctionisamostvaluableservantonman,andreallyperformsthegreaterpart
ofhismentalwork,doingallthedrudgeryandfulfillingitsallottedtaskwithoutreceiving
praiseorthanks.Itworksuncomplainingly, andapparentlywithoutanyeffort,andnever
seemstotire.TheActivefunction,ontheotherhand,worksonlyatthepromptingsofthe
will,andusesupagreateramountofnervousforcethanitsPassivebrother.Itdoesthe
energeticactiveworkofthemind,andtiresafteragreatdealofeffortandcriesoutforrest.
Youare
conscious
of,
more
or
less,
the
effort
when
you
employ
the
Active
function,
but
not
so
whenyouusetheeasygoing,faithful,goodnaturedPassivefunction.Ithinkthatyouwill
understandthedistinctivefeaturesofthesetwofunctions,fromthisbriefexplanation.
SomepersonsdonearlyalltheirthinkingalongPassivelines.Suchpersonsfindittoomuchof
atasktodotheirownthinking,andpreferthe"readymade"thoughtofothers,tothatof
theirownproduction.Theyarepracticallyhumansheep.Theyareverycredulousandwill
acceptalmostanystatementmadetotheminanearnest,positivemanner.Thesepeopleare
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 14
verysuggestibleandarepracticallyatthemercyofthoseofamoreactivemind.Theyfindit
hardtosay"No,"andareinclinedtosay,"Yes,"ifitiseasierandrequireslessthinking.Others
arenotquitesosuggestible,andsomearescarcelysuggestibleatall,attimes.Butthelatter,
whentheyrelaxandgivetheirActivefunctionsarest,aremuchmoresuggestiblethanat
othertimes.
Toenableyoutoformamentalpictureofthetwofunctions,forthepurposeofcarryingout
theinstructionsgiveninthiscourse,Iwillaskyoutoimagineapairoftwinswhoare
associatedaspartnersinabusinessenterprise.Theylookexactlyalike,buthaveverydifferent
qualities,andeachoneiswellfittedfortheperformanceofthespecialduties,whichhehas
undertaken.Theyshareequallyintheprofitsandlossesofthebusiness.ThePassivebrother
attendstoreceivinggoods;fillingorders;packinggoods;keepingthestickinorder,etc.,while
theActivebrotherfinanciering;pushingthingsalong,and,inshort,istheexecutiveofthe
concernanditsactivespirit.Whenitcomestothebuyingofgoods,however,bothbrothers
takeahand.
ThePassivebrotherisagoodnatured,easygoing,"deadeasy"sortoffellow;aplodding,
automatic,mechanicalsortofman.Heissomewhat"set"inhisnotions,rathersuperstitious
andbigoted,butverycredulousandapttobelievealmostanythingonemaytellhim,
providingthenewstatementdoesnotdirectlyconflictwithsomeofhispreconceivednotions.
Togetaradicallynewideaintohisheaditisnecessaryto"insinuate"itintohim,bydegrees.
Heisinthehabitofdeferringtotheopinionsofhisbrother,whenthelatterisaround,and,in
hisbrother'sabsence,totheopinionsofotherpeople.Hewillbeapttograntyouanyfavor,to
giveyoualmostanythingyouask,providingyoumaketherequestinafirm,confidentmanner.
He
is
afraid
of
hurting
your
feelings
by
a
refusal,
and
will
promise
you
anything
to
get
rid
of
you,andtoavoidgivingyouapositiverefusal.Youcansellhimalmostanythingifhisbrother
isnotwatchinghim,ifyougoaboutitright.Allyouhavetodoistoputonabold,confident
front,andtakethingsforgranted.Youknowthetype.
TheActivebrother,however,isaverydifferentsortofafellow.Heisasuspicious,watchful,
wideawake,"hardasnails"sortofindividual.Thereisnononsenseabouthim.Hefindsit
necessarytokeepaclosewatchonhisPassivebrotherinorderthattheinterestsofthefirm
donotsuffer.ThePassivebrotherisalwaysgetting"stuck"bysomebody,oronsomething,
andreallyneedssomesortofaguardian,andiftheActivefellowhappenstotakeanaporbe
toobusy
with
his
work
to
keep
an
eye
on
the
Passive
brother,
something
is
sure
to
happen
to
thelatter.TheActivepartner,accordingly,isnotinclinedtoallowyoutomeetthePassive
brother,untilheknowsyouprettywell,orthinksthatyouhavenodesignsontheeasyfellow.
Hewatchesyoucarefullyandinquiresintoyourbusiness,andtriestofindwhatyouareupto,
beforehewillallowyoutoseetheotherpartner.Ifhethinksthatyouhavedesignsonthe
easyfellow,hewilltellyouthathiseasybrotherisout,etc.Evenifheallowsyoutoseehis
brother,hewillwatcheverymotionandlistentoeveryword,andinthecasehethinksthat
youaretryingtoplaysomesortofagameontheeasyman,hewillputhisfootdownonthe
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 16
conversation.Hewilloftenthinkovertheoverheardwordsafteryouhavegone,andthenext
timeyoucomehewillmanagetogetaninterviewwithyou,inspiteofhissternbrother."Love
laughsatlocksmiths,"andsodoesthePassivefellowathisbrother sometimes.Youshould
carrytheabovementalpictureofthetwofunctionsofthemind theActivepartnerandhis
Passivebrother.Withthispictureinyourmind,youwillbeabletodirectyoursuggestionsto
thebestadvantage,andalsotoguardyourselfagainstthesuggestionsofothers.
Ininfluencingamanwithwhomyoucomeinpersonalcontact,youwillnothavetodepend
entirelyuponthepowerofsuggestioninovercomingthewatchfulnessoftheActivepartner
ofhismind.Youwillbeaidedbytwopowerfulallies,i.e.,directthoughtwavesconsciously
projectedbyyourmind,andbytheinvoluntaryadductivequalitiesofthought.Thesepowers
canbehighlydevelopedbytheexercises,whichwillbegivenyouduringthiscourseof
lessons.Youwillalsolearnhowtoacquirecharacteristicscalculatedtoaidyouinmakinga
goodimpressionupontheActivebrother,whoisapttobeimpressedbyexternal
appearances.
Thereisonething,whichyoumustlearn,however,andthatisConfidenceandabeliefinyou
abilitytomasterthissubject.Itislikeaboylearningtoswim.Theswimmingpowerisinherent
ineveryboy,buthedoesn'tbelieveit.Assoonashebelievesthathecanswim heswims;
butsolongashebelievesthathe"can't" hecannot.Hemayimproveintheartofswimming
bypractice,buthehadtheswimmingpowerinhimfromthebeginning,andallheneeded
wasbelief.Youcandoit,andhavebuttostrikeout.Youcanbeginoneasyexercisesatfirst,
butyoumusthaveConfidencesfromthestart.Somemendiscoverthisbyaccident,anddo
notknowthereasonfortheirsuccess.Youknowthereason,now,andcandoaswelland
better
than
the
man
who
has
stumbled
upon
the
truth.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 17
ALittleWorldlyWisdom
HowtoinfluencetheActivepartnerConversation Theartoflistening Carlyleandhis
visitorAdelightfulconversation KeepyourselfpositiveAppearanceApparelCleanlinen
Perfumes
Cleanliness
Manner
Reserve
Temper
Fearlessness
Self
Respect
ConsiderationforothersFranknessEarnestness Firmhandshake Theeye Toneofvoice
Ausefulrule Howtoremedydeficienciesinmanner.
IntheprecedinglessonIcomparedthetwofunctionsofthemindofeachindividual,tothe
twobrothers partnersinabusinessenterprise.Fortheconvenienceofexplanation,Iwill
continuethisillustration,whichisquiteapplicabletotherealstateofaffairs.
ThisActivepartnerisa"particular"oldfellow,andneedsconsiderablehumoring,andcareful
handling.Heisinfluenced,tosomeextent,bytheconversation, appearance,manner,voice,
eye,etc.,andeachActivepartnerhashisowntastesandpeculiarities,althoughthereare
somethings,whichtheyallhaveincommon.Astoconversation,weshouldifpossible
ascertainwhatinterests,butdonotmakethemistakeoftalkingtoomuch."Givetheoldman
achance."Youshouldtalkuntilyougethimwellstartedonafavoritetopic,andthenyou
keepquiet.Youshouldcultivatetheartoflistening,foritisoneofthemostvaluable
accomplishmentsintheworld.Manyaman(orwoman)hasrisentoahighpositionsimplyby
beingagoodlistener.YoumayremembertheoldtaletoldofThomasCarlyle.Avisitoronce
calledonhim,andbeingagoodlistenerandastudentofhumannatureaswell,managedto
gethimstartedtalkingonafavoritesubject.Carlyletalkedforoverthreehourswithoutgiving
thevisitor"achancetogetawordinedgewise."Whenthecalleratlastrosetodepart,Carlyle
accompaniedhim
to
the
door,
in
asurprisingly
good
humor,
and
bade
him
good
bye
saying,
"Comeagain,Mon.,we'vehadamostdelightfulconversation."Doyouseethepoint?Listen
attentivelytotheoldActivepartner,andactasifeachofhiswordswasabrightgoldendollar,
freshfromthemint butdonotfallundertheinfluenceofhisspell.Payearnestattentionto
whathesays,butdonotlethisthoughtsproduceanyrealimpressionuponyou,orelsehe
willbesellinggoodstoyou,Passivepartner.Keepyourselfpositive,notnegative,foryouwill
haveawordtosaytotheeasybrotheraftertheoldfellowbecomes"intoxicatedwiththe
exuberanceofhisownverbosity,"andrelaxeshisvigilance.Byallmeanscultivatetheartof
intelligentlistening.
Asto
appearance,
Iwould
advise
you
to
avoid
the
two
extremes
of
flashiness
and
dowdiness,
respectively.Keepinthemiddleoftheroad.Youshouldparticularlyavoidclothingcalculated
toattractspecialattention,eitherbyitsextremestyleorthereverse.Theapparelshouldbe
simple,neatandclean.Donotwearashabbyhatormuddy,shabbyshoes.Tothiseffect,even
afinesuitofclothesislost.Alwayswearcleanlinen.Thesethingscount.Eschewtheuseof
strongperfumes.Tomostmen,strongperfumesareanabomination.Itisscarcelynecessary
toaddthatpersonalcleanlinessisanimportantprerequisiteforobtainingafavorablehearing
withthemajorityofActivepartners,eventhoughtheymaynotbetooparticularthemselves.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 18
Yourmannershouldbepleasantandcheerful,yetnotfrivolous.Acertaindegreeofreserveis
desirable.Yourtemper,ofcourse,shouldbewellundercontrol.Angerisasignofweakness
notstrength,andtheangrymanisalwaysplacedatadisadvantage.Youshouldbeabsolutely
fearless,bothphysicallyandmorally,thelatterbeingtherarerquality.Ifyouarequick
tempered,orapttogivewaytofearofmisfortune,orworry,etc.,youshouldpayparticular
attentiontothelessononCharacterBuilding,andcorrectthesedefects.
Yourmannershouldconveytheideaofselfrespect,butshouldlikewiseshowadelicate
considerationforthelikesanddislikesofothers.Ifyoulackthelatterquality,youshould
cultivateitbyallmeans,asitisofparamountimportanceincreatingfriendsandingainingthe
favorofActivepartners,thelatterbeingonlyhumaninspiteoftheirroughexteriors.Ifyou
willcarryinyourmindthisthought:"IacttowardyouasIwouldlikeyoutoacttowardme,"
andmakethethoughttakeforminaction,youwillacquirethisvaluablequality.
Cultivateafrank,openmanner.Mostpeoplelikeit.Beearnestwhenyoutalk.Itnotonly
holdsthe
attention
of
the
people
to
whom
you
are
talking,
but
is
avaluable
aid
to
you
in
havingyoursuggestionsaccepted,and,besides,isanimportantfactorinimpartingforceto
yourthoughtvibrations.Cultivateafirm,honest,manlyhandshake.Nobodylikestohave
thrustuponhimaflabbylimphand.Youdon'tyourself.Donotforgetthis.Ifyouhavenotthe
properhandshake,starttoworkandgetitatonce.Shakehandswitheveryoneasifhewere
yourbestgirl'smillionairefather.Andthenlookpeoplesquareintheeye.Iwillhavemoreto
sayaboutthepoweroftheeye,inthenextlesson,butIwishtocallyourattentiontoitin
connectionwiththeheartyhandshake.Thetwogotogether.
Cultivateanagreeabletoneofvoice,avoidingamumblingutteranceontheonehand,anda
loudboisterous
tone
on
the
other.
An
excellent
rule
is
to
pitch
the
voice
to
the
tone
of
the
partywithwhomyouareconversing,providingalwaysthatyoudonotshoutinordertokeep
pacewiththeotherperson.Iftheothermanshouts,keepyouownvoiceevenandsubdued,
andhewillsoondroptoyourpitch.This,bytheway,isagoodplantoaadoptwithaperson
whoisexcitedandisattemptingtogiveyouagood"tonguelashing."Insuchacasekeepyour
temperandseethatyourvoiceissubduedandsteady,andyouwillfindthevoiceoftheother
man(orwoman)graduallydroppingdowntoyourpitch.Ashelowershisvoicehistemper
subsides,andhefeelsashamed,andyouhavewontheday.Tryit.Thereismuchinthevoice.
Aflexible,wellmodulatedvoiceismostpleasing,andwinsmanyvictoriesforitsfortunate
possessor.Let
your
voice
express
the
shade
of
feeling,
which
you
wish
to
convey.
This
is
one
of
themostpotentformsofsuggestion.Anexpressivevoiceisoneoftheprincipaltoolsofthe
successfulsuggestionist.
Thestudentmustnotdespairifhelackssomeoftheimportantrequisitestosuccessabove
mentioned.Heshouldknowthateveryoneofthesegiftsiswithinhisreach,ifhewillbuttake
thetroubletoacquireit.IexplainthispointfullyinCharacterBuilding.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 19
Anotherveryimportantmediumofinfluencingothers,includingouroldActivepartner,isthe
Eye.TheHumanEye!Whodoesnotknowitspower,andyethowfewknowhowtoacquire
thesecretoffenseanddefense,anditsaidininfluencingmanandtheloweranimals,andyet
notbegintoexhaustthesubject.Iwilldevoteournextlessontoanexplanationoftheuseof
theeyeasaninfluencingmedium;howtoacquirethe"magneticgaze";andhowtoavoidthe
influenceoftheeyesofothers.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 20
ThePoweroftheEye
Themostpotentmeansofinfluencingothers Thereasons Thetrainedeye,apowerful
weapon Mentalvibrationsconveyedbytheeye Itspoweroverwildbeastandsavages
Steadygaze
almost
unbearable
Proper
use
of
the
eye
Fascination
and
hypnotic
attraction
Themagneticgaze Thebeginningoftheinterview Howtousetheeyetocommand
attention Howtoholdattention Howtoregainattention Getwhatyouwantbeforeyou
leave Selfprotection Howtopreventothersfrominfluencingyou Howtosay"No!" How
togivesuggestions.
Theeyeisoneofthemostpotentmeansofinfluencingothers.Itnotonlyservestoholdthe
attentionofthepersontowhomyouaretalking,therebyrenderingiteasiertoimpressyour
suggestionsuponhim;butitisalsoapowerinitself,whichwhenproperlyusedisthemeans
ofimpressingyourwilluponanother.Itattracts,fascinates,andholdsspellboundtheActive
partner,and
gives
you
achance
to
talk
with
the
easy
going
brother.
The
eye
of
the
man,
who
hasmasteredthelawofmentalcontrol,isapowerfulweapon.Itconveysthestrongmental
vibrationsdirecttothemindoftheotherparty,atshortrange.Youhaveheardofthepower
ofthehumaneyeoverwildbeastandsavages,andmanyofyouhavemetwithmenwho
seemedtolookclearthroughyouandwhosesteadygazewasalmostunbearable.Iwillgive
youafewexercises,inournextlesson,whichwillaidyouinacquiringwhatisknownasthe
"magneticgaze,"amostimportantacquisitionforthestudentofpersonalinfluence.Inthis
lesson,Iwillassumethatyouhavealreadyacquiredthe"magneticgaze."Theproperuseof
theeye,ininterviewswithotherpersons,willenableyoutoexertaninfluenceoverthem
somethingakintofascinationorhypnoticattraction.Thisistheresultofstrongmental
vibrationsconveyedatshortrangebymeansofthemagneticgazeofthetrainedeye.
You,ofcoursewillbegovernedbythecircumstancesofeachparticularcase,anditisdifficult
togiveyougeneraldirectionsapplicabletoallcases.Youmustadaptthesegeneral
instructionstosuittheemergenceofeachparticularcaseasitarises.
Oneofthemostimportantthingsaboutthebeginningofaninterviewisthatyoushouldlook
theotherpersonsquarelyintheeye,withafirm,steady"magneticgaze."Youneednotstare
athim,butyourgazemustbesteadyandfirm,andindicativeofstrongwillpowerand
concentration.Duringtheconversationsyoumaychangethedirectionofyourgaze,but
wheneveryou
make
aproposition,
statement
or
request,
or
whatever
you
wish
to
impress
himstrongly,youmustdirectafirm,steadymagneticgazetowardshim,lookinghimstraight
intheeye.Thisishighlyimportantandmustnotbeneglected.Whenyouaretalkingbusiness,
haveanearnest,determinedlookormannerandholdtheotherman'sattention.Ifyouhavea
requesttomake,makeitinaclear,dignified,earnestmanner,keepingyoureyesfixedupon
his,andwillingatthesametimethathewilldoasyousay.Byallmeanspreventhimfrom
lookingawayfromyouatthispoint.Youmustholdhisattentionatallhazards.Ifyouhavehis
wholeattention,theActivebrother,willbetooengrossedtobotherabouthiseasybrother,
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 21
andthelatterwilldrawnearandhearwhatyouaresaying.Iftheotherpartyavoidsyourgaze,
youcansometimesregainhisattentionbylookingawayyourself(watchinghimallthetime
outofthecornerofyoureye)andassoonashefindsthatyouarelookingtheotherwayhe
willbeopttostealaglanceatyou.Youmustwatchforthisstolenglance,andthemoment
youfindhiseyeturnedtowardsyourfaceyoumustquicklyturnyoueyeandgiveaquick,
sharpdeterminedlook,keepingyoureyesfasteneduponhis,andholdinghislookbyaneffort
ofthewill.Rightthereisagoodpointforyoutodriveinyourlittlenail.Youhavehimata
disadvantage,andthepsychologicalmomenthasarrivedfordrivinginastrongsuggestion.
Ifyoucannotgethimtolookatyouinthewayabovementioned,itisaverygoodplanto
havesomethingtoshowhim;asample,picture,orsomeotherobjectascertainingtoyour
business.Youwillfindthatafterhelooksattheobjectshownhim,hewillraisehiseyesto
yours.Hewilldothiseverytime,andyoumustbereadyforhimwithafirm,magneticgaze
andastrongsuggestion.Ifyoucankeepamansattention,andcanmanagetolooksquarelyat
himduringtheinterview,youwillsurelyinfluencehimtoagreaterorlesserextent;unlesshe
iswellpostedonthissubjectinwhichcaseitwillbeverydifficulttoinfluencehimbydirect
means.Veryfewpeople,however,possessthisknowledgeandyouneednotfigurethat
elementintotheordinarycalculation.Youmayfindthattheothermanwillbegintofeelthat
youaregainingsomesortofinfluenceoverhim,andhemayinselfdefenseendeavorto
terminatetheinterview.Thisyoumustnotpermit,foryouhavegainedaninfluenceandyou
mustfollowitup.Donotleavehimuntilyougetwhatyoucamefor.
Inthisconnectionitmaybewelltosuggesttoyouthat,inasmuchasitisdifficultforanyone
toreasonordeliberateclearlywhilsttheyareundertheinfluenceofthemagneticgazeof
another,
it
will
be
well
for
you
to
guard
yourself
against
the
use
of
this
power
at
the
hands
of
anyoneelsepossessingthesecret.Youmustpreserveapositivementalattitudewhenyou
findthatsomeoneistryingtoinfluenceyou,andholdthethought,firmly,thatyouarestrong
andbeyondsuchinfluence.Thismentalattitudewillprotectyouandyoumust,ofcourse,
reversetheinstructionsgivenyouforinfluencingothers.Ifamanisendeavoringtointerest
youinaproposition,donotallowhimtoholdyourgazeuninterruptedlyduringthe
conversation.Youmaywithoutseemingtoavoidhisgaze,lookawayreflectivelyatintervals,in
aneasyway.Thiswillgiveyoutimetoreflectalittle,andmaintainyourbalance.Whenhe
makesyouaproposition,lookawayfromhiminadeliberativemannerasifyouarecarefully
consideringeverywordthatheissaying.Ifhemanagestodriveinasuddensuggestion,or
proposition,when
he
holds
your
eye,
do
not
answer
him
until
you
have
taken
your
eyes
away
foraminuteandregainedyourpositivebalance.Then,ifyouransweris"No,"lookhimsquare
intheeyewithapositiveglanceandsayyour"No,"firmlyanddeliberately,butofcourse
politely.Whenindoubt,say"No."Keepasharplookoutforinsidioussuggestiongivenata
psychologicalmoment,forthisiswheremuchofthedangerlies.Letyourown"Active
partner"bealivetohisdutiesanddonotlettheotherfellowgetinawordwithyourPassive
partner.Theywillwanttogetawordwitheachother,butyoumustputdownyourActivefoot
onit.Theman,whoisdoingthetalking,ifheunderstandshisbusiness,alwaysisthepositive
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 22
factorinaconversation,whilstthelistenerismoreorlesspassive.Themoreintentlyand
earnestlyhelistens,themorepassiveheis.Thepositiveisstrongerthanthenegative,and
peopleshouldalwaysbeontheirguardtoavoidhavingpositivessuggestionsforcedupon
themwhentheyareinanegativecondition.
Youshould
learn
to
give
suggestions
in
an
earnest,
firm;
positive
manner,
your
voice
showing
thatyouexpectthemtobeactedupon,andyourmindassumingthebeliefthatsuchwillbe
thecase.Ifyouhavenotthisdesirablequalityyoushouldtakeafewlessonsfromsomegood
suggestors,andpracticeonhissubjects.Theexperiencethusgainedwillbemostuseful.Itis
almostimpossibletoconveyinawrittenlessonthemannerandtoneofvoicebestadapted
forthispurpose,whichinformationIalwaysimparttomypersonalclassesbymeansofactual
experiments,undermysupervision.Ifyouwillformamentalpictureofwhatisimpliedbythe
twowordsConfidentEarnestness,youwillbeabletograsptheideaIintendtoconveywhenI
tellyoutomakeyoursuggestions"inthepropermanner."ThelessononConcentrationwill
alsoaidyouintherespectOurnextlessonwillbedevotedtothe"MagneticGaze."
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 23
TheMagneticGaze
Whatisthemagneticgaze Fullexplanationofexercises Howtoacquirethemagneticgaze
Aninterestingstudy Peoplewillmanifestfear Experimenton"livesubjects"ExerciseI:Full
directionsfor
acquiring
the
firm,
steady
gaze
Remarkable
achievements
A
masterful
expression Effectsonmenandanimal Exercise2:Mirrorexercisesfordevelopingthegaze
HowtowithstandthegazeofothersExercise3:RollinggazeExercise4:Strengtheningthe
nervesandmusclesoftheeye Exercise5:Experimentsonothers TrialonanimalsAnimals
willmoveaway Menunpleasantlyaffected Properuseofthepower Keepyourown
secrets.
WhatisknownastheMagneticGazeistheexpressionofastrongmentaldemand,bymeans
oftheeyewhosenervesandmuscleshavebeentrainedforthework,andwhichisthereby
enabledtomaintainafirm,steady,positivegaze.Theproductionofthementaleffortwillbe
explainedin
asubsequent
lesson,
and
we
will
now
speak
only
of
the
eye
itself.
The
following
exercisesareveryimportant,andItrustthatthestudentwillcloselyfollowthesame.Bythe
practiceyouwillsodevelopthisfacultythatfewwillbeabletowithstandyourgaze.Thisisa
mostinterestingstudy,andyouwillhavethepleasureofseeingtheincreaseofthepowerof
youreyemanifestedbythepeoplewithwhomyoucomeincontact.Youwillsoonfindthat
peoplewillbecomerestlessanduneasybeneathyourgaze,andsomewillmanifestindications
ofsomethingakintofear,ifyouconcentrateyourgazeuponthemforafewseconds.When
onceyouhavemasteredthisaccomplishmentandhaveacquiredthestrongmagneticgaze,
youwouldnotpartwithyourgiftforalargesumofmoney.Youshouldnotcontentyourself
withmerelyperformingtheexercisesgivenbelow,butshouldexperimentonpersonswith
whomyoucomeincontact,andnotetheresults.Youcanacquireaperfectworking
knowledgeofthepoweroftheeye,onlybyexperimentupon"livesubjects."
EXERCISES
Exercise1.Takeapieceofwhitewritingpaperaboutsixinchessquare,uponwhichyouhave
drawnacircleaboutthesizeofasilverquarterdollar,thecirclethenbeingfilledinwithblack
inksothatthespotwillstandoutblackanddistinctuponthewhitebackground.Pinthe
paperuponthewallatabouttheheightofyoureyeswhenareseated.Placeyouchairinthe
middle
of
the
room
and
seat
yourself
directly
facing
the
paper.
Fix
your
eyes
steadily
upon
the
blackspot,andgazeatitfirmly,withoutwinking,foroneminute.Afterrestingtheeyes,
practicetheexerciseagain.Afterrestingtheeyes,practicetheexerciseagain.Repeatfive
times.Withthechairinitsoriginalplace,moveyourpaperthreefeettotherightofits
originalposition.Seatyourselfandfixyourgazeonthewalldirectlyinfrontofyou,then,
withoutmovingthehead,casttheeyestotherightandgazesteadilyatthespotforone
minute.Repeatfourtimes.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 24
Then,placingthepaperonthewallthreefeettotheleftofitsoriginalposition,gazesteadily
atthespotforoneminute.Repeatfivetimes.Continuethisexerciseforthreedays,andthen
increasethetimeofthegazetotwominutes.Attheendofthreemoredays,increasethetime
tothreeminutes;andsoon,increasingthetimeinoneminuteincrementseverythreedays.
Somepersonshaveacquiredthepowerofgazingsteadilyfortwentytothirtyminutes,
withoutwinkingorhavingtheireyesfillwithwater,butIdonotadviseextendingthelimit
beyondfifteenminutes.Theman,whocanmaintainthegazeforfifteenminutes,candirectas
powerfulagazeashewhohasattainedthethirtyminuterecord.
Thisexerciseisthemostimportantone,and,iffaithfullyfollowedup,willenableyoutogaze
steadilyandearnestlyatanyonewithwhomyouaretalking.Itwillimpartastrong,masterful
expressiontotheeye,andenableyoutomaintainasteadygaze,whichfewwillbeableto
withstand.Dogsandotheranimalswillquailbeforeyourgaze,anditseffectwillmanifest
itselfalsoinnumerousotherways.Thepracticeoftheexercisesissomewhattedious,but
anyonewillbeamplyrepaidforthetimeandtroublebestoweduponit.Ifyouarepracticing
hypnotism,youwillfindthisgazemosthelpfultoyou.Itwillhavethefurthereffectofcausing
theeyetoappearfuller,byincreasingthespacebetweentheeyelids.
Exercise2.Youmaysupplementthefirstexercisewiththefollowing,whichwilladdvariety,
relievethemonotony,andaccustomyoutogazeintotheeyesofotherswithout
embarrassment.Standinfrontofyourmirrorandgazeintothereflectionofyourowneyes,in
themannermentionedinExerciseNo.1.Increasethetimeasinthepreviousexercise.This
exercisewillaccustomyoutobearthegazeofothers,andalsowillenableyoutoobtainthe
bestexpressionoftheeye,andinotherwayswillbeusefultoyou.Itwillenableyoutosee
the
growth
and
development
of
the
characteristic
expression
of
your
eye
when
it
is
acquiring
themagneticgaze.Byallmeanspracticethisexercise,systematically.Someauthoritiesprefer
thisexercisetotheprecedingone,but,inmyopinion,thebestresultsareobtainedbya
combinationofthetwo.
Exercise3.Standerect,facingthewallatadistanceofthreefeet.Placeyoursheetofpaperin
frontofyou,withthespotdirectlyinfrontoftheeyes.Fixyourgazeuponthespot,andthen
moveyourheadaroundinacircle,keepingyourgazefixeduponthespot.Asthisexercise
causestheeyestorollaroundandkeepingthegazesteady,thenervesandmusclesreceive
considerableexercise.Varytheexercisebycirclingtheheadindifferentdirections.Usethe
exercisemildly
at
first,
and
avoid
tiring
the
eyes.
Exercise4.Standwithyoubackagainstthewall,and,facingtowardtheoppositewall,shift
yourgazerapidlyfromonepointofthewalltoanother right,left,up,down,zigzag,circle,
etc.Thisexerciseshouldbediscontinuedwhentheeyesbegintofeeltired,thebestplanfor
concludingtheexercisebeingtogazeintentlyatonepoint,whichwillresttheeyesafterthe
previousmotion.Thisexerciseiscalculatedtostrengthenthemusclesandnervesoftheeye.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 25
Exercise5.Afterhavingacquiredafirmgaze,youwillgainconfidencebypersuadingafriend
toallowyoutopracticeyourgazeuponhim.Placeyourfriendinachairoppositeyourown;
sitdownandgazecalmly,steadilyandfirmlyintohiseyes,instructinghimtolookatyouas
longashecan.Youwillfindthatyouwilleasilytirehimout,andthatbythetimehecries
"enough"hewillbeinanalmosthypnoticcondition.Ifyouhaveahypnoticsubject,he(or
she)willanswerstillbetter.Youalsomaytrythestrengthofyourgazeonadog,catorother
animal,providedthatyouareabletoinduceittostandstillorliestill.Youwillfind,however,
thatmostanimalswillmoveaway,orturnthehead,inordertoavoidyousteadygaze.
Youofcoursewilldistinguishbetweenasteady,calmgaze,andanimpudentstare.Thefirstis
indicativeofthemanofstrongpsychicalpowerwhilstthelatterdenotesthecad.
Youwillfind,atfirst,thatyourstrong,steadygazemaysomewhatdisconcertthosewith
whomyoucomeincontact,andmayembarrassthoseatwhomyouaredirectingyourgaze,
causingthemtobecomeuneasyand"rattled"Youwillsoonaccustomyourselftoyournew
power,and
will
use
it
discreetly,
so
as
to
avoid
embarrassment
to
others
whilst
producing
an
effectonthem.
Iwouldcautionyouagainstdiscussingorspeakingofyoureyeexercises,orpracticeof
PersonalMagnetism,toothers,asthatcoursewouldresultonlyinmakingpeoplesuspicious
ofyou,andinotherwaysprovingaseriousdetrimenttotheproperuseofyourpowersof
influencingpeople.Keepyourownsecrets,andletyourforcemanifestitselfbyresults,notby
boasting.Inadditiontothesereasons,therearegoodoccultreasonswhyyoushouldkeep
yourowncouncilaboutyournewaccomplishments.Aneglecttoobservethisadvicewillbea
sourceofregrettoyou.Takeyourtimeinpracticingtheseexercises,anddonotrushthings
unduly.Follow
Nature's
rule
and
develop
your
power
gradually
but
surely.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 26
TheVolicForce
DistinctionbetweentheadductiveQualityofThoughtandtheVolicForceVarying
manifestationsofthoughtvibrations DefinitionofVolationandVolicForceAmostpotent
forceThe
real
man
The
"I
Am"
Its
recognition
Its
importance
Man
attains
hither
to
unknownpowers TheSoulofMan Thewill Thesecretofthedevelopmentofthewill
ActiveandPassivementation Theprojectionofthoughtwaves.
Intheprecedinglessons,Ihavegivenyouanexplanationofthemannerwherebyoneperson
mayattractanother,inapersonalinterview,bymeansofthepowerofsuggestion,etc.The
personthusmakingtheimpressionuponanotherisaidedinhisworkbytwootherforces.The
firstoftheseassistingforcesiswhatisknownastheAdductiveQualityofThought,ofwhichI
willspeakinsubsequentlessons;thesecondistheVolativeinfluenceofthemindofone
personoverthemindofanother.Thereisamarkeddifferenceinthesetwomanifestations of
thepower
of
the
mind.
In
the
first
instances,
the
Adductive
Quality
of
Thought,
once
being
set
inmotion,affectsotherswithoutaconsciouseffortofyourmind;yourmerethinkingstrongly
ofcertainthings,settingamightyforceinmotionwhichinfluencesothers.Inthecaseof
Volation,thementalvibrationsaresentoutandimpelledbytheconsciousexerciseofthewill
powerofthesender,andaredirectedtowardsomespecialobject;whentheimpellingpower
iswithdrawn,thevibrationscease.
Ifindnotermingeneraluse,whichisespeciallyapplicabletothisformofthoughtforce,andI
donotdesiretocontinuetospeakofitas"theconsciouseffortofthewill,producingthought
vibrations,andimpellingthesametowardagivenobject."Iamdriven,bynecessity,tothe
coiningof
aname
to
express
this
idea.
Ishall,
accordingly,
hereafter
use
the
term
Volation,
to
indicatetheideaabovedefined,thesaidwordbeingderivedfromtheLatinwordVolos,the
will.ThiswordmustnotbeconfoundedwithVolition,meaningthefreeexerciseofthewillin
makingachoice.IshallalsousethetermVOLIC(fromthesamesource),meaning"ofthe
will."TheVolicpowerisoneofnature'smostpotentforces,andatthesametimeistheleast
understood.Itisexerted,moreorless,unconsciouslybyallmen.Someareawareofitseffects
withoutunderstandingthelawsofitsproductionanddevelopment.Itmaybegreatly
increasedbyintelligentpracticeandtraining,ifonewilldevotetothetaskthenecessarytime
andeffort.Iwillgiveyouexercisesfortheproperdevelopmentofthispower,inthelessonon
Concentration.
TobeabletomakeintelligentuseoftheVolicForce,itisnecessarytounderstandthereal
natureofthewill;andtounderstandtherealnatureofthewill;youmustrealizewhatisthe
realMAN.
ManyofushavebeeninthehabitofthinkingoftheEgo the"I"ofourselves asmerelythe
physicalbody.Thisisthematerialisticpointofview.Othersthinkoftheir"I"asamental
creaturehavingcontrolofthebody,andhavinghisabodeinthebrain.Thisispartiallycorrect,
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 27
butisonlyhalfthetruth.Othersrealizethatthereisa"higherself"intheman,andafew
haverecognizedthat"higherself,"andliveinaccordwithitsdictates.TherealEgo,or"I,"isas
muchhigherthanMind,asMindishigherthanthebody;andbothbodyandmindare
subordinatetoit.Bothareitstoolsandareusedforitswork,whenitseesfittousethem.The
realselfisthatwhichwefeelwhenintimesofreverieandintrospection,wethinkorsay,"I
AM."Allofushavefeltthisconsciousnessoftherealself,atcertaintimesinourlives,but
havefailedtorealizeitsfullimportance.Laydownthisbookforafewmoments,and,relaxing
themusclesofyourbodyandassumingapassivestateofmind,thinkquietlyandcalmlyon
thewords"IAM,"andendeavortopictureyourrealself,superiortobothmindandbody.If
youhavesecuredtheproperstateofmindandbody,youwillperceiveaglimmerofthe
presenceoftherealselfwithinyou.Continuethepractice.Itwillawakeninyourminda
perceptionofthetruth.Nothingcaninjureordestroytherealself.Thebodyandmindmay
passaway,butthe"IAM"iseternal,andimpregnabletoharm.Itispowerful,and,whenthe
mindhaslearnedtoadaptitselftoitsinfluence,manbecomeslikeanotherbeing,andacquire
hitherto
unknown
powers.
Thepurposeofthisseriesoflessonsdoesnotpermitmetodwellatlengthuponthissubject.
Itsimportancedemandsaworkofmanyvolumestodoitevenfaintjustice,butIwish,atthis
point,todirecttheattentionofthestudenttothisvitaltruth,withalltheearnestnessof
whichIamcapable.Takewhateverviewyouwishregardingtheinstructionsgivenyouinthis
course,acceptitsteachingsorrejectthem,asyouseefit,butletthisonethoughtsinkdeeply
intoyourmind:THEIAMISYOURREALSELF.Whenyourmindrecognizesitsmaster,youwill
havelearnedthesecretofLife.Ihaveplantedthisthoughtseedinyoumind,anditwillgrow
andevolveintoabeautifulplantbearingaflowerwhosefragrancewillsurpassthatofearth's
fairestblossoms.
When
its
leaves
unfold
and
show
the
flower
in
all
its
beauty,
then
will
you
knowthatyouhavefoundyourself.
LordofathousandworldsamI,
AndIreignsincetimebegan;
Andnightandday,incyclicsway,
ShallpasswhiletheirdeedsIscan.
YettimeshallceaseereIfindrelease,
FORIAMTHESOULOFMAN.
CharlesH.OrrThatwhichwemeanwhenwesay"thewill"isamanifestationof;theIAMoftheindividual,
bearingnearlythesamerelationtoitthatthoughtitdoestothemind.Whenwespeakof
"developingthewill,"wereallymeanthedevelopingofthemindtorecognizeandbe
controlledbythewill.Thewillisstrongenough;itdoesnotneed"developing."Thisis
contrarytothegenerallyaccepteddoctrine,butisitcorrect,nevertheless.Astrongwill
currentisflowingoverthepsychicwires,butyoumustlearntoraisethetrolleypoletothe
wire,beforeyouareabletomovethementalcar.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 28
Manthinksalongdifferentlines.OneclassofthinkingwhichwehavecalledPassiveMentation
islittlemorethatinstinctiveeffort itsortof"thinksitself,"andrequireslittleornoVolic
Forceforitsproduction.Anotherclassofmentaleffort,whichwewillcallActiveMentatioin,is
producedbyagreaterorlesserdemandoftheminduponthepowerofthewill.Icanmerely
callyourattentiontothisfact,asadetailedtreatmentofthematteriswithoutthescopeof
thiswork.Ihavegonedeeperintoyou.InthisworkIamcalledupontoteach"How"andnot
"Why,"and,therefore,Idonotcaretotakeyoubeyondtheborderoftherealmoftheory.The
moremanthinksalongthelinesofActiveMentation,thestrongerandmoreforcefularehis
thoughts.Thereverseis,ofcourse,likewisetrue.ThemanwhounderstandsthelawofMental
Controlisplacedattheimmenseadvantageoverhisbrother,whofollowsthe"calfpath"of
Passivementaleffort.
Thoughtsofallkindsareprojectedbythemind,andtheirvibrationsgooutfromthe
individual,influencingotherstoagreaterorlesserdegree,accordingtotheforceofthe
impellingeffort.Passivethoughtsarelesspowerfulthanactivethoughts,buttheformer,if
constantlyrepeated,havemuchforce.Itwillbeseen,readily,thatinordertoproduceadirect
effectuponthemindofanotherbythoughtvibrations,aneffortofVolationisrequired;the
strongertheeffort,thestrongertheeffect.
ThenextlessonwillbedevotedtothesubjectoftheexerciseofthepowerofVolation.
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THOUGHTFORCEINBUSINESS&EVERYDAYLIFEBYWILLIAMATKINSON 29
DirectVolation
Volation,themeasureofsuccess Leadersofmenpossessit Unconsciousacquirement
NapoleonBonaparteawareofthetruth Strongmenfeelthe"I"Desire Somenotwillingto
"paythe
price"
of
success
Men
who
have
mastered
occult
power
The
vibratory
force
Telepathy,thoughttransferenceandmindreading Mastersoftheartguardtheirsecrets
Theprimerequisiteforacquirement ExerciseofvolationinpersonalinterviewExpectation
Somemenbutpuppets Generalinstructions PowermustnotbeusedtoharmothersA
warning Satan'sterribleexample Howto"will"athing ExerciseI:Makingapersonturn
around Exercise2:Influencingapersoninapublicplace Exercise3:Influencingaperson
withoutlookingdirectlyathim Comicalresults Exercise4:Suggest