clevertap - mobile app case study - flyrobe

6

Click here to load reader

Upload: clevertap

Post on 21-Jan-2018

273 views

Category:

Mobile


1 download

TRANSCRIPT

Page 1: CleverTap - Mobile App Case Study - FlyRobe

FlyRobe    Mobile  App  Case  Study  

Mobile  Engagement  and  User  Analy:cs  

Page 2: CleverTap - Mobile App Case Study - FlyRobe

CleverTap  is  a  Mobile  Analy:cs  and  User  Engagement  Pla?orm  that  redefines  

personaliza:on  for  your  app.      

Page 3: CleverTap - Mobile App Case Study - FlyRobe

Flyrobe  is  a  mobile  fashion  rental  service,  your  on-­‐demand  wardrobe  app  for  every  occasion;  from  brunches  to  official  lunches,  from  club  nights  to  weddings.  

Challenge  Decrease  CPT  on  FB  ads  and  increase  sell  through  Solu0on  Using  CT  segmenta:on,  they  targeted  users  by  shopping  habits  –  most  engagement  customers,  added  to  car,  uninstalled  app  and  they  were  able  to  use  this  informa:on  to  decrease  cost  of  Facebook  Adver:sing  

With  CleverTap,  FlyRobe’s  Cost  Per  Transac0on  for  each  campaign  was  reduced  by  10X  compared  to  the  average  CPT  of  acquisi0on  ads  ran  on  Facebook.    

Page 4: CleverTap - Mobile App Case Study - FlyRobe

Top  Five  Success  Metric  Ques:ons      

1.  How  many  installs  have  I  generated?  2.  How  viral  is  my  mobile  app?  3.  How  many  purchases  have  users  made?  4.  What  is  my  user  reten:on  rate?  5.  What  is  the  most  popular  features  in  my  app?  

Page 5: CleverTap - Mobile App Case Study - FlyRobe

 Four  Key  Mobile  Analy:cs  Tips  

 Always  track  user  data  and  engagement  for  your  app  

•  Integrate  CleverTap’s  SDK  to  track  mobile  analy:cs  and  user  engagement  performance  

•  Pick  KPIs  that  make  sense  for  your  target  audience  

•  Evaluate  your  user  behavior  and  engage  them  with  targeted  and  segmented  campaigns  

•  Personalize  your  user’s  app  experience  to  make  every  interac:on  unique  

Page 6: CleverTap - Mobile App Case Study - FlyRobe

Head  of  Startup  Program,  Monica  Puchner  [email protected]  

USA  Product  Evangelist,  Arkady  Fridman  [email protected]  

USA  Product  Evangelist,  Kara  Dake  [email protected]  

   

Visit  us  at  www.clevertap.com/signup