clevertap - mobile app case study - flyrobe
TRANSCRIPT
FlyRobe Mobile App Case Study
Mobile Engagement and User Analy:cs
CleverTap is a Mobile Analy:cs and User Engagement Pla?orm that redefines
personaliza:on for your app.
Flyrobe is a mobile fashion rental service, your on-‐demand wardrobe app for every occasion; from brunches to official lunches, from club nights to weddings.
Challenge Decrease CPT on FB ads and increase sell through Solu0on Using CT segmenta:on, they targeted users by shopping habits – most engagement customers, added to car, uninstalled app and they were able to use this informa:on to decrease cost of Facebook Adver:sing
With CleverTap, FlyRobe’s Cost Per Transac0on for each campaign was reduced by 10X compared to the average CPT of acquisi0on ads ran on Facebook.
Top Five Success Metric Ques:ons
1. How many installs have I generated? 2. How viral is my mobile app? 3. How many purchases have users made? 4. What is my user reten:on rate? 5. What is the most popular features in my app?
Four Key Mobile Analy:cs Tips
Always track user data and engagement for your app
• Integrate CleverTap’s SDK to track mobile analy:cs and user engagement performance
• Pick KPIs that make sense for your target audience
• Evaluate your user behavior and engage them with targeted and segmented campaigns
• Personalize your user’s app experience to make every interac:on unique
Head of Startup Program, Monica Puchner [email protected]
USA Product Evangelist, Arkady Fridman [email protected]
USA Product Evangelist, Kara Dake [email protected]
Visit us at www.clevertap.com/signup