media kit

LU JING SHIAEditor

As Malaysia’s leading young women's magazine, CLEO communicates to a young, spirited and fun group of women who are curious about life and the world around them.

Reflecting the new healthy attitudes of the women of the new millennium, CLEO motivates readers to grab life, to try new experiences and to live life to the fullest.

CLEO gets real on topics that are relevant to a young woman’s life. We tell it as it is and empower readers with the right tools and tips to triumph over relationship, body, career, fashion and beauty issues.

Young women love CLEO because it keeps them in touch with the issues and interests that concern them most.

It’s what a girl wants!

BEST OF BEAUTY,

FASHION & LIFESTYLE

Cleo women are on the lookout

constantly for new ideas in

fashion, beauty and lifestyle.

BEAUTY SOLUTIONS

CLEO is the trusted beauty expert for news, updates and tips. We meet every reader’s

skin type needs by giving them precise, reliable and trend-

forward information and the know-how to correctly use

beauty and skincare products.

WEARABLE FASHION

CLEO’S fashion pages are designed to inspire in our

readers a love for fashion. The products we feature are

practical and wearable, yet, at the same time, they are current and chic. Our fashion spreads portray the runway trends in a

manner that will work for the young woman who wants the

season’s hottest looks to complement her lifestyle. CLEO provides real life tips on how to

style and express themselves confidently.

REACH A MUST HAVE

AUDIENCE

99% female 1% male

84% single 15% married 1% divorced

61% Chinese 24% Malay 14% Indian

/others

CLEO reaches 113,144* Malaysian young women

every month.

Source: CLEO Readership Survey, Synovate 2007

Audit – 56, 572

(June 2008)

Print run – 71,000

11%30 +

68%20 - 29

21%<19

2%Refused/Don’t know

40%No income

4%$6,001 & above

4%$4,001 - $6,000

21%$2,001 - $4,000

29%RM 2,000 & under

5%Housewife/Un-employed/Other

50%Students

2%Blue Collar

12%White Collar

30%PMEBS

AGE GROUP Index

MONTHLY PERSONAL INCOME

MONTHLY HOUSEHOLD INCOME

OCCUPATION

18%$8,001 & above

35%Refused/Don’t know

8%$6,001 - $8,000

13%$4,001 - $6,000

13%$2,001 - $4,000

13%RM 2,000 & under

REACH A READER LIKE NO

OTHER

Communicate to a devoted reader in CLEO. Readers of

CLEO are young and dynamic and love to experiment.

The CLEO reader is like a trusted friend, and on average she

has been a reader for approximately 4.1 years.

CLEO engages its readers – they spend at least 2 hours

reading each issue.

62% of readers file CLEO indefinitely for future reference

98% of readers would recommend CLEO to a friend

The CLEO woman is always looking for ideas, looking to

discover and looking to learnsource: CLEO readership survey, Synovate 2007

REACH AN ACTIVE

CONSUMER

CLEO readers’ favourite hobby is shopping, which makesthem your ideal target audience. CLEO readers are trendsetters, they live off anything that is new and do not hesitate to buy things.

CLEO READERS LOVE SHOPPING FOR BEAUTY AND FASHION ITEMSCLEO READERS LOVE SHOPPING FOR BEAUTY AND FASHION ITEMSRM260 on average spent on fashion items in the past two months and RM 1280 on average spent on beauty products in the past two months.

Average expenditure on beauty and fashion items in the past two months:

RM 275 on skincare RM 319 on clothes

RM 271 on fragrance RM 309 on watches

RM 251 on make-up RM 299 on jewellery

RM 242 on haircare RM 270 on bags

RM 240 on bodycare RM 254 on shoes

SHOPPING INFLUENCES72% purchase because a product is affordable49% purchase trusted brandsMid Valley, Suria KLCC and One Utama are the most frequented malls

WORKSHOP ME69% of readers are most likely to attend a beauty-themed workshop versus fashion, health, career, finance, relationships

source: CLEO readership survey, Synovate 2007

REACH A RESPONSIVE

READER

CLEO readers interact with and act on

every part of the magazine - both editorial and

advertising.

85% of readers purchased a beauty

product after seeing it advertised in CLEO

68%of readers purchased a product after

seeing it advertised in CLEO

50%of readers agree ads in CLEO are

useful in giving them ideas about what to buy

78.5 text messages are sent on average

per week per CLEO reader

1.5 hours per day is spent using the Internet

on average per CLEO readersource: CLEO readership survey, Synovate 2007

A PROVEN SUCCESS

CLEO communicates to readers like no other young women’s magazine in the market.

CLEO stands out from the competition. WHY?

RESEARCH

Extensive research and on-

going dialogue provides us

with unique insight into our

readers lives allowing us to

deliver readers exactly what they want to know.

SELL OUTS

After 13 years we are still the

biggest selling, English-

language women’s magazine in Malaysia.

AUTHORITY

Since its launch, CLEO has

become the authority on

clever, effective and proven creative buys which yield

high response from readers.

CONNECTION

Advertising in CLEO works.

68% of readers have

purchased a product after

seeing it advertised in CLEO.

A GIRL’S BEST FRIEND

CLEO enjoys a unique relationship with readers and advertisers. Readers love us because we give them what they want – fun, inspiration and motivation! Advertisers keep coming back because we give them what they want – a responsive audience!Here’s what some of them have to say:

“We are happy with the

outcome of the campaign

and the comprehensive

campaign reach has

helped EQUAL to achieve

the brand awareness that

we’ve hoped to see.

Definitely interested to

work with CLEO again in

the next event.”

Abe Wong, EQUAL

“Dear Cleo, I would like to applaud the success of the recent ‘CLEO Beauty Workshop with Stila’ event. Congratulations on a job well done! Thank you Cleo, for organizing the fun and memorable event. Special thanks to Ms Chew and her superb team. Their dedication towards ensuring the comfort of those present, was most admirable. I enjoyed a lovely Saturday afternoon and look forward to many more issues of Cleo to come. Keep up the great work! With gratitude, A loyal and satisfied reader.” –Ann Yenn, reader

You literally add colour to my life. When I’m tired out by work, reading CLEO perks me up. The latest fashion trends are welcomed eye candy. I find your magazine inspiring. It liberates the fashionistain me that has long been buried due to work and personal commitments. Every trend you showcase is beautiful, practical and feminine – exactly what I want in my wardrobe. Thank you for inspiring my soul and giving me a sense of fashion identity. You have convinced me that the galaxy is my limit when it comes to style. Chiang Moi Geek, reader

SUCCESSFULLY CONNECTING

ADVERTISERS WITH READERS

The 2009 Cover Girl was discovered in partnership with Forever 21, Shiseido Maquillage and Diamond & Platinum!

The CLEO Cover Girl Search

The 50 Most Eligible Bachelors

Over 1,400 readers watched who was crowned CLEO’s Most Eligible Bachelor 2010!Sponsored by: Shiseido For Men, Shiseido Professional, Playboy Fragrances and Alliance Bank

The CLEO Beauty Workshop

A total of 50 readers participated in The CLEO Beauty

Workshop 2010 presented by Neutrogena

SUCCESSFULLY ENGAGING

READERS WITH ADVERTISERS

Beauty Hall of Fame, September 2009

Response: 10,072 SMS

Solvil et Titus, March 2009 Response: 3,256 entries

Theme Promotion: The Great Handbag

Giveaway-January 2010

Response 11,750 entries

Jennifer Lopez, July 2009 Response: 1,806 entries

Laneige, December 2009 Response: 1,152 entries

GET CONNECTEDEDITORIAL THEMES

March 2013

Spring/Summer Trend Report

April 2013

Boys Boys Boys

May 2013

Big Bargain Issue

June 2013

Music Issue

July 2012

Hot Summer Issue

August 2013

Power Issue

* All themes are subject to change.

MARKETING OPPORTUNITIES

CLEO MINI ROADSHOW

January 2013

CLEO 50 MOST ELIGIBLE BACHELORS 2013

April 2013

BEAUTY WORKSHOP

May 2013

THE ULTIMATE CLEO SHOP CHALLENGE

August 2013

The only magazine website in Malaysia that will answer the burning questions on every young woman’s mind, almost immediately. Scheduled for an October launch!

Provides advice, seeks readers’ opinions through reader polls, recommends products while addressing user questions andhighlights editorial features and events within the magazine. You can win prizes too!

Sectionalised so users can easily navigate their subject of choice.

The Cleo editorial team will host a CLOG (cleo blog) which focuses on relevant topics each week.

A highly targeted combination of advertising packages are available to target this internet savvy audience.

askcleo.com

DEADLINES 2013

21 OCTOBER 201314 OCTOBER 2013DECEMBER

20 SEPTEMBER 201315 3SEPTEMBER 2013NOVEMBER

22 AUGUST 201315 AUGUST 2013OCTOBER

22 JULY 201315 JULY 2013SEPTEMBER

21 JUNE 201314 JUNE 2013AUGUST

21 MAY 201314 MAY 2013JULY

22 APRIL 201315 APRIL 2013JUNE

21 MARCH 201314 MARCH 2013MAY

21 FEBRUARY 201314 FEBRUARY 20123ARPIL

21 JANUARY 201314 JANUARY 2013MARCH

201 DECEMBER 201214 DECEMBER 2012FEBRUARY

20 NOVEMBER 2012 -(Blu Inc Media resize ads)

21 NOVEMBER 2012 -(Clients/Agencies resize ads)

14 NOVEMBER 2012JANUARYCLEO Mini

MATERIAL DEADLINEBOOKING DEADLINE/

CANCELLATION

ISSUE DATE

IMPORTANT NOTE:

All special creatives/inserts must arrive at the printers by the 10th of each month prior to the issue

date. For booklets/creatives printed by Blu Inc Media, material must reach the printers by the 3rd of

each month prior to the issue date. Material should be submitted by electronic transmission via

Asia On Time with a digital proof using Fogra 39L for printing reference. This is required for each

publication.

Should above deadlines not be adhered to, kindly refer to General Conditions of the ratecard.

Please refer to Ms Satvinder Kaur (Vin) / Rechel / Tabitha for material coordination.

ADVERTISING RATES

COLOUR CASUAL 3X 6X 12X 18X 24X 36X

RM RM RM RM RM RM RM

Full Page 5,415 5,140 4,885 4,640 4,410 4,190 3,980

Double Page Spread 10,830 10,280 9,770 9,280 8,820 8,380 7,960

Two Column (vertical) 4,060 3,860 3,665 3,485 3,305 3,140 2,985

Half Page (vertical or horizontal) 3,250 3,090 2,935 2,780 2,645 2,510 2,385

One Column (vertical) 2,170 2,060 1,960 1,860 1,765 1,675 1,595

SPECIAL POSITIONS

2nd Double Page Spread 12,125 11,525 10,950 10,400 9,880 9,385 8,920

3rd Double Page Spread 11,910 11,315 10,750 10,215 9,705 9,220 8,760

Facing Contents/Masthead 6,065 5,765 5,475 5,200 4,945 4,700 4,460

Facing Regular Features 5,960 5,660 5,380 5,110 4,850 4,610 4,385

MONOTONE

Full Page 3,520 3,345 3,180 3,020 2,870 2,725 2,590

Half Page (vertical or horizontal) 2,645 2,510 2,385 2,270 2,155 2,045 1,945

SPOT COLOURS RATES & 5th COLOURS

Where spot colour or 5th colour is required, loading at prevailing rates is applicable.

COVER POSITIONS (only casual rates apply)

Inside Front Cover Spread RM13,535

Inside Back Cover RM5,960

Outside Back Cover RM9,245

NOTE: All rates are in Malaysian Ringgit and subject to prevailing Government Tax.

VOLUME DISCOUNT: All apply within a 12-month period.

SPECIAL POSITION RATES: Where preferred positions and guaranteed consecutive right-hand pages are

required, 10% loading of applicable rate will be charged.

AGENCY COMMISSION: A 15% commission is applicable to Accredited Advertising Agencies.

CANCELLATION CLAUSE: Any advertisements withdrawn from the issue after stated cancellation date

will be charged at full rate.

ADVERTISING SIZE TRIM TYPE AREA BLEED

Full Page 275 x 210mm 250 x 190mm 281 x 216mm

Double Page Spread 275 x 420mm 250 x 390mm 281 x 426mm

Half Page Horizontal 134 x 210mm 120 x 190mm 140 x 216mm

Half Page Vertical 275 x 102mm 250 x 90mm 281 x 108mm

1 Column 275 x 67mm 250 x 55mm 281 x 73mm

2 Column 275 x 134mm 250 x 110mm 281 x 140mm

ACKNOWLEDGEMENT, INDEMNITY AND WARRANTY

All advertisements are accepted and published by the Publisher upon the

representation that the Advertiser and/or their Advertising Agencies are

authorized to publish the entire contents and subject matter thereof.

Advertisers and/or their Advertising Agencies upon and by lodging material

with the Publisher for publication or authorizing or approving of the

publication of any material, INDEMNIFY the publisher, its servant and agents all

liability claims or proceedings whatsoever arising from the publication of the

material and, without limiting the generality of foregoing, so indemnify each

of them in relation to claims or suits for defamation or libel, slander or title,

plagiarism, breach of copyright, infringement of trademarks or names or

publication titles, unfair competition or trade practices, royalties or violation of

rights of privacy, and WARRANT that the material complies with all relevant

laws and any rights against or liabilities in the Publisher, its servants or agents.

MECHANICAL SPECS

In order to provide a better service to advertisers, Blu Inc Media Sdn Bhd has moved to a digital ad delivery system to take advantage of computer-to-plate technology which provides shorter production time and increased precision and accuracy of printing plates. Below is important information about this process.

Blu Inc Media Sdn Bhd will only accept digital ads in PDF Format via the Quickcut Pre Press Network Digital files will not be accepted on disc or via emailBlu Inc Media Sdn Bhd. does not repair digital files – ads containing errors are returned to advertisers

The Quickcut process delivers problem free, press ready files according to publishers’specifications and has proven to be the most efficient method of receiving and tracking digital ads at Blu Inc Media Sdn Bhd. Advantages of the Quickcut service are accuracy of file structure and page size, reliability and speed, and the provision of an audit trail. Quickcut software checks digital files for errors before they are transmitted electronically to Blu Inc Media Sdn Bhd ensuring advertisers do not submit files that contain errors and will therefore not print correctly.

For more information regarding Quickcut, please contact:Asia On TimeTelephone: +60 (3) 2095 6601 Email: info@asiaontime.comWebsite: www.asiaontime.com

Blu Inc Media Sdn Bhd. can only take responsibility for accurate colour reproduction if a digital proof of the supplied digital file is produced using Blu Inc Media Sdn Bhd' ICC colour reference profiles. Quickcut ICC software allows distribution of Blu Inc Media Sdn BHd‘s ICC profiles to colour separators and advertisers and enables accurate digital proofs to be printed to most digital proofing devices.Visit http://www.quickcut.com.au/my/products/quickcuticc.asp or contact Quickcut directly for more information about Quickcut ICC.

If you wish to send a digital ad and/or supply a digital proof and do not have Quickcut software or suitable proofing system installed, please contact Blu Inc Media Sdn Bhd for a list of Malaysian colour separators who can provide this service.

Blu Inc Media Sdn Bhd. will retain digital ads for 6 months from the last insertion dateAfter this time, digital files will need to be resubmitted via Quickcut network.

Accurate copy instructions must be entered within the Quickcut softwareCopy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date, which is the cover date of the title (not the on-sale date).

Digital files must be prepared to the correct sizeBlu Inc Media Sdn Bhd requires a minimum of 3mm bleed on all sides of the advertisement. Please ensure that all elements that you wish to print are kept within the type area as indicated in specifications within QuickPrint application.

DIGITAL

ADS

Rates given are on the understanding that all space orders are to be utilized within a 12-

month period. All copy is subject to the approval of the Publisher, who may edit, revise or

reject any advertisement without assigning reasons therefore.

The Publisher will not be liable for any consequential loss or damage occasioned by the failure

of any advertisement to appear from any cause whatsoever, neither does he accept liability

for errors in any advertisement published, nor its failure to appear on a specified date.

In the event of complete material or copy insertions not being received by the appropriate

deadline, the Publisher reserve the right to repeat a previous advertisement of the same size or

to run a house advertisement for which the advertiser will be liable for full payment.

The Publisher may, at any time and without notice, cancel an advertising order in respect of

any advertisement not inserted by the Publisher, in which event the advertiser shall pay for all

past insertions at the applicable date. Cancellation by the advertiser or their agent of any

portion of a contract for any reason whatsoever, nullifies all rate frequency discounts and/or

positional protection.

While every reasonable care is taken, neither the Publisher nor his agent is responsible for the

loss of or damage to transparencies, separation and other material, and the Publisher is not

responsible for any errors in key numbers.

The word “Advertisement” will be placed above or below each page of copy which, in the

option of the Publisher, resembles editorial matter of its style.

No guarantee will be given to any preferred positioning requested by the advertiser or their

agents and any omission shall not constitute a breach by the Publisher of any advertising

order or contract.

All complaints or claims regarding advertisements published must be made in writing within 15

days following the date of publication.

All advertising accepted for publication in CLEO is subject only to the conditions set out on

CLEO advertising rate card and/ or advertising order form.

GENERAL CONDITIONS