CLEARING2019

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INTRODUCING THE COMPLETE UNIVERSITY GUIDE (CUG)

CUG’S MISSION IS TO OFFER FREE, INDEPENDENT, ACCURATE AND

TRUSTED ADVICE TO HELP STUDENTS, PARENTS AND ADVISORS

MAKE INFORMED EDUCATION DECISIONS.

CUG attracts over 18 million visitors a year, boasting a diverse

audience of prospective students, parents and influencers seeking

the very best and impartial information to aid their journey into

university.

Looking at last year, 86% of CUG traffic was organic, highlighting

the quality of traffic with 52% of visitors returning.

Reaching the right audiences in Clearing

CUG will reach the right Clearing audience through a range of tools:

• Website

• Social media

• Email

• Search

HIGHLIGHTS FROM 2018• 629,985 visits in the week of Clearing and Adjustment.

• 820,327 pageviews on A-Level results day 2018.

• 182,400 users on A-Level result day 2018.

Looking at Clearing period, 2 July to 23 September 2018:

• Average duration of generated calls: 4 minutes 55 seconds.

• Average time spent on featured university profiles: 1 minute

30 seconds.

• Over 3,000 calls delivered on results day.

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STUDENT CONVERSION FUNNEL

Our suite of products and services allow you to reach and

engage with prospective students throughout their decision

making journey; from initial search, through to consideration

and on to enquiry and application.

Awareness

Consideration

Conversion

Course search results

Course pages

Content hub

Open day calendar

Reviews

ClicksRetargeting

Lapsed

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ACHIEVE YOUR CLEARING GOALS

WITH OVER 629,985 VISITS DURING THE WEEK OF AND AFTER

CLEARING LAST YEAR, CUG OFFERS INSTITUTIONS THE ABILITY TO

COMMUNICATE WITH A HIGHLY-ENGAGED CLEARING AUDIENCE.

CUG represents one of the most trusted brands in higher education

and is used by students, teachers, parents and careers advisors

to get the very best impartial advice. It’s designed to guide users

through the complex and emotional Clearing process.

Supporting institutions to get their messages across as effectively

as possible to prospective students, the CUG Clearing landing

page will be live from 1st April 2019, with the full Clearing website

and course search going live from 1st July 2019.

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2019 INVENTORY

THE CLEARING MARKET CONTINUES TO CHANGE AND WE HAVE

UPDATED THE INVENTORY TO REFLECT THIS

CUG’s dedicated Clearing section offers students an unparalleled

digital resource, packed with expert advice and guidance.

• Dedicated Clearing section, including unique content to ensure

that students and parents have access to all the information

they need to make informed decisions.

• Personalised chatbot technology, helping students to make the

right Clearing choices and guide them through to university.

• Clearing course/university search with advanced filtering,

allowing students to find the right institutions and courses for

them.

• Dynamic, independent content and advice to guide students

through the Clearing journey and into university.

• Free access to the insights tool, allowing institutions to see what

students are interested in, in real time, throughout Clearing.

Options for 2019

Clearing profiles Including video and written content, web links, email form, tracked

phone number and social media links.

Premium positioning

Including exclusive corporate course search result boosting,

featured slots and subject sponsorships live throughout the

Clearing period.

Display advertising

Including targeted onsite and off-site banners.

Targeted communications

Direct student emails and browser push notifications.

Off-site banner advertising (via retargetting) This option retargets prospective students who have left the CUG

website and are now actively looking at your university’s websites

and at your competitors’ Clearing options. It therefore allows

you to retarget those students viewing your Clearing profile and

courses, as well as your competitors’ offerings.

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CLEARING INVENTORY 2019

INSTITUTION CLEARING PROFILE

CUG Clearing profiles give universities vital visibility on CUG’s

Clearing section, including relevant course search results and

dynamic written and video content. Web links, a tracked phone

number, as well as social media links mean that students can

quickly and easily contact your institution.

Options

This option is available at £8,000

Both CUG and Whatuni Clearing profiles available combined

at £15,000.

PREMIUM OPTIONS ELITE PROVIDER SLOTS(8 available)

These high-profile slots will appear on the Clearing homepage

giving maximum visibility to Clearing students at the start of their

research journey. They ensure that your institution and brand are

seen by every visitor to the site throughout Clearing.

• Appear on the Clearing channel landing page, increasing

visibility with our entire Clearing audience.

• Live from 1st April - 1st October.

• Clearing students can click through to your site directly, and call

your tracked phone number as of 1st July, thereby generating

high-quality leads that convert.

Options

8 slots available. First slot £25,000, remaining slots £20,000, sold

on a first come, first served basis.

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PREMIUM OPTIONS

SEARCH RESULTS BOOSTING(10 available)

These slots will ensure that institutions appear in the top 10 of

all relevant course search results, greatly increasing visibility,

engagement, calls and clicks from Clearing applicants.

Options

Sold on a first come first served basis for £10,000 – live from July-

September. 10 slots available on rotation.

PREMIUM OPTIONS

UNIVERSITY PAGE CAROUSEL SPONSORSHIP

Feature your university on the CUG’s homepage; these adverts

ensure your brand is then seen by those actively searching for

universities. During Clearing 2018 these adverts had an average

CTR of 0.4%, direct to the sponsor’s site.

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Options

Available on request, from £3,000 per week.

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DISPLAY OPTIONS ON-SITE BANNER

Feature your institution across the CUG website via banner

advertising. This includes exposure within the league tables,

ensuring visibility of your institution’s brand while Clearing

students actively research their options.

With an average CTR of 0.15% in 2018, these banners reach a

highly-active audience who are searching specifically for Clearing

opportunities.

Options

This option is available at £15 CPM.

PREMIUM OPTIONS

OFFSITE ADVERTISING: RETARGETINGOUR RETARGETING OPTIONS ENABLE YOU TO CONTINUE

ENGAGING WITH STUDENTS EVEN ONCE THEY’VE LEFT THE

CUG WEBSITE.

Continue to engage with students via off-site retargeting, even

once they’ve left the CUG website.

• Retarget those students viewing your Clearing profile/courses,

as well as your competitors’ offerings (minimum of 5 competitors

to retarget).

• Use real-time insights to ensure that you are always engaging

with the most relevant audience.

• Set target applications and/or Clearing open days as your

end goal.

• Use detailed reports based on your campaign performance and

conversion rates to drive future campaigns.

• Average CTR of 0.1%.

Options

This option is available at £10 CPM.

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SUBJECT LEVEL OPTIONS COURSE SEARCH SUBJECT SPONSORSHIP

Sponsor specific subject searches featured on the Clearing course

search. Live from 1st July, your featured subjects will be displayed

with your logo and message linking directly to your website.

Options

Tier 1: £3,000 Tier 2: £1,500 Tier 3: for £500

SUBJECT GUIDE CAROUSEL

Sponsor a specific subject guide on CUG through an exclusive

carousel that links to your website. Available on a monthly basis,

your carousel will link directly to your website.

Options

Tier 1: £3,000 Tier 2: £1,500 Tier 3: for £500

WHO WE WORK WITH

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SPONSORED SUBJECT TIERS

TIER 1

• Economics

• Law

• Sports & Leisure

• Engineering

• Biology

• Psychology and Counselling

TIER 2

• Archaeology

• Chemistry

• Computing & IT

• History

• Management

• Accounting, Business & Finance

• Health and Medicine

TIER 2

• Theatre & Dramatic Arts

• English Language

• Earth Sciences

• Languages

• Marketing

• Mathematics

• Communication and Media

• Music

• Nursing

• Physics

• Politics

• Philosophy

• Sociology

• Travel and Tourism

• Veterinary Medicine

• Geography

• Education

• English Literature

• Social Work

• Pharmacology

• Agriculture and Horticulture

• Architecture, Building & Planning

• Art and design

• Fashion and textiles

• Hospitality & Catering

• Theology & Religion

• Dentistry

How to confirm optionsLines open at 9am Monday 15th October 2019

Please call 020 7384 6000 or email ukclientpartnerships@idp-connect.com