clearformat: brand your daily business emails

Brand Your Daily Business Email

2Brand your daily business email |

Who are ClearFormat

• Gold Division of the award winning technology company: The Grove Group

• 3 regions: RSA, UK & USA

• Branding in excess of 100 billion emails for our portfolio of International clients

• Integrates with all major email platforms (Gmail, Outlook, MacMail, Lotus Notes)

• 24/7/365 Global Network Operation Center


A bit about business email

85%

of all business communications are by email

the number of emails an

average business

person sends out annually

the average open rate

the average campaign

click through

rate

Utilise the valuable real estate in something you already own… your

everyday business emails

Channel Reach Impressions

Engagement

15k 99%+ 9%+


What is ClearFormat?

Turn This

Business email branding tool:

• Interactive website navigation

• Targeted promotional banners

• Unified email signatures & corporate branding.

• Disclaimers for compliance


What is ClearFormat

Into This


What it can do for your business

Brand Enhancement– Provides a consistent & professional look across your organisation– Strengthens relationships & encourages trust– Builds awareness and improves corporate visibility

Powerful Marketing Tool– Messaging is highly targeted and is managed by you, in real time– Different departments can have different messaging included in their

emails ensuring the right message is reaching the right organisation– All activity/clicks are measurable through the online dashboard enabling

a refined marketing approach and the ability to report on ROI

Generate Revenue– Messaging provided through official business email provides instant

credibility (remember that 99% open rate?)– Creative email branding triggers immediate action: sales, downloads,

inquiries, registrations, etc. – Clear and highly targeted messaging drives inbound traffic to

corporate websites & social media platforms ready for you to convert

Generate up to 10% additional traffic to

your corporate website using

ClearFormat


Enhance Your Brand

Communicate your company branding and create a standard, organisation wide, email signature


Include targeted marketing

Bring the power of your website to your business emailIncorporate highly targeted messaging with clear Calls

to Action


And a generate revenue

Generate revenue by allowing customers to book/order products/service directly from your email

communication


It’s also mobile

ClearFormat is fully functional across all mobile

devices


Examples


How it works


Reporting & ROI

•Detailed analysis•Bespoke reporting


Reporting & ROI

•Detailed analysis•Bespoke reporting•Easy user management


Reporting & ROI


•Ability to assign different departments, different targeted branding


Reporting & ROI



•Bespoke template creation


Reporting & ROI




•Easy signature management


Reporting & ROI




•Easy signature management

•Banners can be uploaded quickly and easily


Security & Control

Spam Avoidance

• Templates regularly checked against leading IP and heuristics databases• Sample emails regularly “flow tested” against email clients

“Clear-Flow” Technology

• Ensures the highest levels of security for your data• ClearFormat servers only ever see the email HEADER and never the BODY

of the text

Audited & Authenticated

All actions conducted across the ClearFormat servers are audited and authenticated (via SSL) – thus ensuring the highest levels of security and, in the event required, the ability to track and trace (who did what, where and when)

Delegated Authority

Rights and Hierarchy

Users across different departments can be allocated separate access control to the components of the system – enabling self-management and ease of change, as required

Full LDAP integration

LDAP integration means that should your systems employ full AD functionality, then ClearFormat can integrate and update seamlessly with your network, thus ensuring minimal operational overhead and the future-proofing of the solution

Self-ManagedThe console functionality enables delegated users to upload and revise branding and email designs at will without the requirement to contact ClearFormat for a change request

24/7/365Being a global organisation ClearFormat operates a 24/7/365 support facility


ClearFormat Clients


What our clients are saying

“Our mobile sales force now have the ability to send branded emails directly from their handset devices, without having to manually set this up as it is now all centralized. Normally

it would take us a while to do this, but with ClearFormat this can be done in a matter of hours”

Barry Brown – Design Manager (Aurora Hotels)

“ClearFormat has allowed us to provide consistent and professional e-mail branding solution to the business. Operationally it has allowed departmental branding and the ability to track this in order to get the department’s message through whether it has been for accounts to announce

direct debit offers or marketing announcing new services and green issues. From an IT perspective it has done this all without drawing on the technical abilities of an already busy

department” Paul Caney - IT Manager (Addison Lee)

“Our email signature with clearformat is an excellent acquisition that has reduced business costs, improved services and enhanced our brand. Grove Groups fantastic support and constant feedback, their service management processes are indeed best practices.” We are exceedingly

pleased with the results and the impact clearformat has on our business.“ Felix Director of IT (AIICO Insurance)

“All of our staff have now become brand ambassadors, allowing us to increase the reach of SAT’s marketing messages and campaigns by interlinking this with our email, which we already use on a daily basis.”

Anir Bidesi – Head of Information Systems (SA Tourism)


How to promote your business & generate sales

Experience has taught us….

• Clean, clear and concise branding is always more effective than overly cluttered designs

• Utilise all the information you have available (i.e. through click reports etc) as this will show you the, often very surprising, results

• Include easy to use website navigation that directs users to your key website pages – and make those pages relevant


In Conclusion

Does your brand shine at all client touchpoints?

• 85% of corporate communication is still done via email

• Turn every employee into a Brand Ambassador & Sales person

• Email branding enhances your corporate brand and company offering with every email you send

Can you afford to not have your emails branded?


Questions

• How long does it take to set up the service?

A. Once all the information is available the service can be set up within an hour – but generally there is a 72 hour turnaround time

• Will there be any interruption to our business email during the setup process

A. None at all

• With the departmental branding, can we have some of our employees include contact info (like skype, linkedin, etc) while other staff have that omitted?

• Yes, we have configured the service like that for some of our customers where their mobile workforce’s mobile nunbers are reflected and their office based staff’s mobile numbers are omitted

clearformat: brand your daily business emails

Business

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official business email

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