CLEARWellness

Make it a Lifestyle

Confidential and Proprietary. Copyright by CLEAR Better for Everyone. 2019. All Rights Reserved.

Clear Wellness, is developing a Wellness Lifestyle platform to help overachievers live the lifestyle they desire with unique wellness products and services.

We plan to operate in the growing wellness market, which last year was a $4.2 trillion value market.

We are similar to Fiji water and Lasena but we focus on client experience. We use eco- friendly packaging and flavours that truly hydrate and unlock the body’s true capabilities.

Currently, we have finalised the products and service offerings, secured distribution with a pan African distribution company, enrolled nearly 1000 individuals into the network, as well as the necessary approvals from regulators.

We are looking for a $ 727,812 to help us launch Clear Wellness and to help clients to make wellness a lifestyle

That Water is Killing YOU

Major brands of bottled water have been found to contain tiny particles of plastic, according to a new study.

Orb Media, a non-profit journalism organisation based in Washington, D.C., conducted tests on 259 bottles from 11 leading brands, including Evian, San Pellegrino, Dasani, Nestle Pure Life and Aquafina,

The testing revealed 93 per cent of the bottles showed micro plastic contamination from a combination of polypropylene, nylon, and polyethylene terephthalate (PET).

Of the 259 bottles tested, 17 had no particles.

The Dangers of Plastic Water Bottles

1. Your Bottled Water Probably Doesn’t Come From Where You Think it Does

Aquafina now states on its labels that its water comes from public sources

2. It May Not Even be Filtered

3. Bottled Water Often Contains Toxins From The Plastic

4. You May be Drinking Micro plastics

5. Drinking Bottled Water Can Cause Development and Fertility Issues

6. It Also Correlates to Higher Rates of Disease in Adults

7. Reusing Water Bottles Also Poses a Danger

https://businessday.ng/lead-story/article/reps-sets-n5-million-fine-3-years-imprisonment-for-use-of-plastic-bags/

An Ultimate Drinking Experience

1. Safer

2. Healthier

3. Environmentally friendly

4. Aesthetically pleasing

Clear Alkaline Water

The first product to be launched under Clear Wellness Company is Clear Alkaline Water

Clear Alkaline Water is a premium beverage, made for those who know not all drinking water are made equal..

The name “Clear” reflects the transparency and purity of the beverage, artesian natural mineral drinking water- the best water in the world, nature has provided.

Clear energize, revitalize, and improve the quality of your health.

High-alkaline water is one of the fastest growing segments in the premium functional beverage industry.

The Alkaline Water Co. revenue growth has been equally impressive. Between 2014 and 2018, the company's fiscal year end revenues have grown from $600,000 to almost $20 million. The company is projecting $40 million by the end of fiscal year 2019.

Did you know Nigerians spend over ₦900 billion on bottled Water (May 15,2018)

➢ Despite increasing economic hardships, the latest wealth report has indicated that the number of millionaires in Nigeria has risen to 15,400, about 305 percent from 5,000 recorded in the year 2000,. As of January 16, 2009 there 29,500 dollar millionaires in Nigeria

➢ Carbonated-soft-drink category declined 1.3% by volume, while bottled water grew 6.2%.

➢ No disease can live in an Alkaline Body ” Dr. Otto Warburg Nobel Prize holder in Physiology Or Medicine in 1931.

➢ The carton water industry is growing by the second. Countries and cities around the world are banning plastic use left, right, and center, and the call for the end of single-use plastics is at an all-time high.

Customer Acquisition

Clear’s ideal customer is 20+ years old who respond favourably to the aesthetic look and packing attitudes, convenience and are health conscious. As Clear is priced higher than most, the target audience are Mid- high level income (N250,000 monthly)and are quality conscious.

Clear is associated with an overachieves community. Who are sociable, well traveled, image conscious, trendy and driven by perception.

- Build intimacy and engagement with leads

- Convenience and Exclusivity

- Customers at the Center

- Turning Happy Customers

into Promoters

Market Segmentation

Clear Wellness’s first target market is Lagos, Nigeria.

The market segmentation divides the target market into subsets based on demographics, geography, needs, interests, psychographics and behavioral characteristics.

These segmented divisions of the target market allows to better product developments, sales, and marketing strategies.

Psychographic Segmentation

Achievers

Health Enthusiasts

Image Conscious

Luxury Open Minded

Behavioral Segmentation

Heavy usage(aka Super users)

Brand Loyalty

Wellness benefits

Subscription

Demographic Segmentation

Entrepreneurs CEOs/ Executives/ Managers

Business Owners

HEALTH

SUCCESS

WEALTH

AFFLUENCE

WELLNESS ENVIRONMENTAL

VITALITY SPORTS

NATURAL

The Clear Clients Tech Platform

● Over 250 people have signed up as Clear Clients

● Web Application

● The Goal is to have 3,500 clients on the network in the first year

● SPAR

● RENEE SUPERMARKETS

● SHOPRITE

● DELIS

● EBEANO SUPERMARKETS

● JUSTRITE

● ADDIDE

● AIRLINES

Key Partnerships

Placement

● Online● Pick up Stations ● Hotel, Resorts, Luxury Home Stay, Luxury

Serviced Apartment● Restaurants, Cafes● Airport Lounges, Cigar Clubs, Wine Clubs,

Whiskey Clubs, Bars, Nightclubs● Sports Clubs- Tennis, Golf, Squash ● Country Clubs, Members only Clubs ● Luxury Goods Lounge & Cafes ● Designer Boutiques● Hair Salons● Luxury Spas● Auto Showrooms, Yacht, Cruise Ships ● Luxury fitness Centers, Health Clubs,

Gyms

S W O T Analysis

Competition Ashston Bottled Water Nestle Bottled Water Aquafina Bottled Water Lasena Water

“Founded” by the Brits, sourced from Abraka

Typically found at The Wheatbaker

Nestle is a multinational company launched in 2013.

Aquafina produced by Pepsi.

Artesian Alkaline Water

Local Brand

The Economics The objective is to preserve the quality of the brand by enforcing premium pricing

The suggested online price for a 500-millilitre pack of water is $1.32 (NGN500) Retail between 5% - 15% increase

Clear Alkaline Water isn’t the Cheapest Bottle Water however, there's a difference between a Bugatti La VoitureNoire and a Fiat 500.

Sales

The first order of Clear Wellness Water is 584,400 individual packs at 500ml. 292,200 liters.

The 584,400 cartons will be sold as packs of 6, 14 and 30.

25,000 boxes of 6 packs10,000 boxes of 14 packs5,000 boxes of 30 packs8400 Singles

3,334 boxes a to be sold each month

40,000 boxes to be sold in one year

Expansion

Clear Wellness Water will leverage on the African Continental Free Trade Area (AfCFTA)which permits Clear Wellness products to be sold in other African Countries. As of 2020, includes 54 countries.

Clear’s Nigerian distributing partner is a pan African distribution company, who have established channels to supply to Clear’s desired markets which includes Ghana, South Africa, Egypt, Kenya, Angola and Ethiopia. According to the Ecofin Agency, these countries have strong GDP’s, economic growth and booming population driving a growing affluent class.

Locally, Clear Wellness will create products and services with an entry point accessible to the mass market.

Management TeamFadekemi Ibiwoye- Oba

A Business Consultant, with 8+ years’ experience in enterprise sales management, business development, Business consultation and marketing.

A results-oriented executive with a strong background in marketing - particularly in Digital Technology Marketing, having successfully created marketing strategies for companies around the world.Notable companies such as Nestle where she led the team on over 8 campaigns in less than a year. These campaigns had a combined success of over 100,000,000 reach, impression and interactions. She also headed from ideation to execution the launch of BLP Wellness- The sole Nigerian distributor of Wellness company TechnoGym. To date, they have sold 1000s of gym equipment to corporates and individuals.

Recognised for collaborative leadership style, proactive, approach, and keen ability to effectively translate complex operational concepts into tangible action plans. A proven leader known as “the fixer,” with a strong executive presence, capable of blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve record growth.

A diverse skill set and plethora of clients ranging from Telcos, FCMG, Tech to Wellness and Retail.She co-founded AgricNation an agricultural platform to educate the youth and farmers about Agribusiness.Fadekemi has a Bachelors in English and History from Queen Mary's University London.

Advisors TeamOnyeka Akumah

A Technology Entrepreneur with focus on Agriculture, Real Estate, and Transportation sectors. He is popularly known as the founder and CEO of Farmcrowdy Limited. Prior to founding his company in 2016, OnyekaAkumah is credited to have been involved in the success of various tech and e-commerce companies in Africa where he held top positions and played major roles in contribution to their growth. Onyeka was born in Lagos State, and just before he was 2 years old, his parents relocated to Sokoto State, North-west Nigeria where he then did his Primary and Secondary School education. Onyeka earned his Bachelor's degree at the Sikkim Manipal University India where he graduated with a Grade A or First Class Honours in Applied Information Technology. He has Co-founded Crowdyvest, Plentywaka, and RentSmallSmall.

Onyeka started his work experience with British Council as a Webmaster before going on to join Deloitte as the E-Marketing Coordinator for East, West and Central Africa. In 2010, he was the Online Marketing manager for Wakanow, then later had a stint with GTB to launch the SME Market Hub[4] Onyeka is an e-commerce expert whose experience span top e-commerce companies such as Rocket Internet owned Jumia, Konga and Travelbetaleading their marketing and commercial activities.

Farmcrowdy Limited, an agricultural digital platform connecting small scale farmers to investors with the goal of boosting the food production in Nigeria. Farmcrowdy, took off very fast, receiving its first angel investment of $60,000 a month after launch and in 2017, got a $1 million seed investment at the Techstars Atlanta Accelerators Programme. Onyeka has received awards like Start-up CEO of the Year 2017, the 2017 Top 20 Young Entrepreneurs to Watch in Africa by the African Youth Forum in Egypt, the 2018 Nigeria Technology Awards – Tech Entrepreneur of the Year, One of 100 Most Influential Young Persons in West African Under 40 for 2018, One of Quartz List of Africa's 30 Innovators in 2018, Entrepreneur of the Year 2019 at the GAGE Award

Advisors TeamJean Philippe Bolot

Production Director & Partner at Alpine Ice Cream Nig .Ltd.Alpine Ice Cream is a frozen dessert Company which ensures that asatisfaction and smile of approval, because of the sweet premiumunique taste and best practices.Alpine Ice cream was created to bring people together to bond over memorable experiences.

The Ice-cream and frozen dessert is a relatively “fun” industry to be in and as such the peculiarity of the prospective audience it caters too.

Alpine ice Cream went super creative with flavour selection and couldn’t keepall the awesome flavours to themselves hence their tagline, “ More Flavour, More Fun.

Alpine ice Cream Nig . is a Nigerian based company were the majority of the product is produced and manufactured in Nigeria

Advisors TeamSachin Gupta

A highly accomplished professional with 20 years of extensive experience in managing Profit Centre Operations, Business Development and Wholesales/Retail, with an overall business perspectiveA strong visionary with verifiable year-after-year success in achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments, expanding the revenue base in the marketExcellent in managing retail business operations of various retail stores with focus on top-line performance through sales strategies, promotional schemes as well as distribution & channel managementWorking with a key focus on top & bottom line profitability & customer satisfaction by ensuring optimal utilization of resources as well as handholding of business partners & other key stakeholders

Recognized for leadership through conducting regularly generating quality business for the organization and meeting business targets & quality benchmarks

People Manager: directing productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give 100% effort

Advisors TeamFunke Osae-Brown

The publisher of The Luxury Reporter magazine, Fmr deputy editor of BusinessDay on Sunday/ fmr Editor of BusinessLife with BusinessDay Newspaper. With a Masters Degree from the University of Lagos, she also attended the prestigious Lagos Business School (LBS) as well as other professional trainings in Ghana, Germany, Netherlands, United Kingdom and amongst others.

She was once the editor of the famous youth magazine in Nigeria “NajiaTimes” and was a freelance correspondent for the African Review owned by The Nation Media Group in Kenya. She used to write for Essence Magazine, South Africa and South Africa in-flight magazine.

She was nominated in three categories of the Nigeria Media Merit Awards. She was also a 2013 finalist at the Diageo Business Reporting Awards in the Best Business News category. She was a recipient of Best Arts and Culture Reporting 2013 at the Annual Mother Drum Golden Awards organised by Mother Drum Foundation. She was the Future Awards Journalist of the Year, 2009

Advisors TeamRAPHAEL IDU

Raphael Idu is a strong creative strategist, a business leader, a vivid ideas person with passion and expertise in brand building; a storyteller and a marketing communications specialist.

Raphael has over 10 years of creative leadership experience at Insight, 3 years as Creative Director at Leo Burnett Lagos, and presently, 3 years as CEO/Chief Creative Officer at Poke ltd.

This wealth of experience has placed him at the forefront of marketing leadership and decision making for several successful household brands in Nigeria. Some of the brands he has worked on include Nestlé Waters, Gulder, BankPHB, Sterling Bank, Access Bank, 7up, Pepsi, Golden Penny Foods, Golden Penny Noodles, Peak, SUNMAP, Scanfrost, Konga, Heritage Bank, Maggi, Golden Morn, Leadway Assurance, Custodian Pensions, Crusader, WORLD BANK (Lighting Africa), JAC, CHI, Indomie, Kelloggs, Property Mart, UNICEF to name a few.

POKE, which he founded in 2018, is a creative consultancy that seeks to help brands turn their business goals into medium-fluid solutions. This route is borne out of the ideology that successful brands are nothing but well-told stories.

Raphael’s creative mantra is founded on the belief that “creativity is most powerful when used as a force for good”. His passion is overseeing ideas that not only impact the business bottom line but also impact the consumer positively.

Clear Foundation is a charitable trust funded with a focus on sustainability and improving the lives of locals.

Providing Clean water to underserved and remote rural areas.

Philanthropy

Sustainable Development Goals

Nigerians spend over N900 billion on bottled water, there is an opportunity to create a blue ocean in this market.

Imagine a product which is healthier, environmentally friendly, safer and aesthetically pleasing.

Clear is a wellness company which helps individuals create the lifestyle they desire. With the use of Technology and Social Media, Clear Clients will have access to specialised products, information (content) and services.

“Clear - Make it a lifestyle”

Make it a Lifestyle

$ 727,812

For 20% equity

Current Valuation -$ 2,183,437.40

Proposed use of Funds Applications Amount

$

Cost of packaging 262,508

Staff 118,442

Power 35,019

Logistics 18,003

Indirect/Overhead Costs 91,716

Capital Cost 202,122

Contact

Address: 31, Norman Williams Street, IkoyiLagos, Nigeria

Email: ClearBetterForEveryone@Gmail.com

Number: +2347056954711

CLEAR

Confidential and Proprietary. Copyright by CLEAR Better for Everyone. 2019. All Rights Reserved.