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8) EquiFirst Inc. The site was aimed at mortgage brokers, all of whom needed access to legacy databases within EquiFirst. Brokers needed to complete the entire loan process online, and the brand promise of 24-hour turnaround on loan approval meant the site must be highly functional.

Clear Blue provided the site strategy, business case, site architecture, content, branded design, brand experience and project management. Clear Blue partnered to deliver a dealer portal, where the entire loan process was placed online.

Clear Blue developed special web promotions, tradeshow tie-ins, contest promotions, e-blasts, traffic building tactics and ongoing design support. EquiFirst moved from only #7 in the consideration set of loan wholesalers, to #3 in the consideration set among its customer base.

9) Crossville

Crossville Tile & Stone, a commercial dealer of Crossville, Inc., the largest domestic manufacturer of porcelain stone partnered with Clear Blue to update its website.The new site needed to communicate Crossville Tile & Stone’s brand promise, personality and position, showcase the beauty of its tile products through updated graphics and be able to deliver the informa-tion customers wanted and needed when planning their tiling projects.

Working with Crossville, Clear blue provided site strategy, site navigation, branded content, site graphics, SEO strategy and project management.

Clear Blue developed the site graphics to strongly reflect Crossville Tile & Stone’s brand, expanding its reach and effectiveness among its target audience and helping drive traffic to the store.

1Patterson Pope is a B2B client who helps companies organize corporate and industrial spaces. Their first site launched in 2005. And was designed to: 1) Deliver on brand promise. (i.e. Space made simple). The site's homepage featured two main options. 2) Showcase 80 different products in an elegant and efficient manner that supported their sales efforts. 3) Create an engaging web based video campaign (aka p2ube) that would generate buzz and give sales an interesting angle to engage prospects. Very high response from target audience, National award winner.

1) Paterson Pope Corporate v1

22) Patterson Pope Microsite campaign With the success of the 2005 video p2ube campaign and site launch, Patterson Pope followed up with a 2007 microsite campaign.

33) Patterson Pope Corporate v2 After having 5 years of solid use it was decided that Patterson Pope would refresh their current site in 2010. The new site, now in development, will take advantage of several web best practices and technology refinements. With this phase 2 site, Patterson can shift focus from building initial brand equity to reenforcing their product line.

44) Highlinesale.com Highlinesale is an "eBay" like auction portal for used car dealers to sell cars to other used car dealers. Highlinesale focus exclusively on high end autos. This is an extensive site that utilizes many features:- powerful detail searches- client CMS admin- user CMS admin- ecommerce real-time auctions- back end customer analytics- Value added customer features

Phase One Project Discovery

Phase TwoWeb Brand Discovery/Develoment

Phase Three Website Development

Phase Three Website Development

1

1.2 Refine and Deliver Final Project ProposalClient Approval of strategic marcom document

Web Brand Creative Development and Initial Presentation2

2.1 Web Brand Revision (one round)

2.2 Final Client Sign Off And Approval Of Web Brand Creative

Website Design Creative Development and Initial PresentationWe will work with the clients approved creative direction to design and present several website layout presentations

3

Website Design Revision Round OneThe client will provide feedback on presented concepts/layoutsand select one direction for updating and development.

3.1

Website Beta Site Revision Round One

Beta Site Presentation3.5

Website Design Revision Round TwoFinal client updates and critques will be integrated intoselected website design.

Website Propagatation StartsFinal client updates and critques will be integrated intoselected website design.

3.3

3.2

Final Client Sign Off And Approval of Website design 3.4

3.6

Website Beta Site Revision Round Two and Final Sign Off3.7

Final Website Testing And Minor Copy Updates3.8

Webiste Live3.9

Scope Meeting This meeting will help determine the project sitemap and scope details. It will also help plan timelines and spceific budgets.

Clear Blue will work with Saber to develop a powerful web presence. A site that will support dealers, generate awareness, promote the brand, even create a culture around the brand. A site that will deliver a good experience to both dealers and consumers. A site that will make your business and your dealers’ business run more efficiently, effectively and profitably. Here is a sampling of how we've done just that for other clients.

1Patterson Pope is a B2B client who helps companies organize corporate and industrial spaces. Their first site launched in 2005. And was designed to: 1) Deliver on brand promise. (i.e. Space made simple). The site's homepage featured two main options. 2) Showcase 80 different products in an elegant and efficient manner that supported their sales efforts. 3) Create an engaging web based video campaign (aka p2ube) that would generate buzz and give sales an interesting angle to engage prospects. Very high response from target audience, National award winner.

1) Paterson Pope Corporate v1

22) Patterson Pope Microsite campaign With the success of the 2005 video p2ube campaign and site launch, Patterson Pope followed up with a 2007 microsite campaign.

33) Patterson Pope Corporate v2 After having 5 years of solid use it was decided that Patterson Pope would refresh their current site in 2010. The new site, now in development, will take advantage of several web best practices and technology refinements. With this phase 2 site, Patterson can shift focus from building initial brand equity to reenforcing their product line.

44) Highlinesale.com Highlinesale is an "eBay" like auction portal for used car dealers to sell cars to other used car dealers. Highlinesale focus exclusively on high end autos. This is an extensive site that utilizes many features:- powerful detail searches- client CMS admin- user CMS admin- ecommerce real-time auctions- back end customer analytics- Value added customer features

55) After the Tassel After the Tassel is a web portal designed for college teachers and students to build mentoring and job search relationships. The site is a subscription based service that allows users to access a variety of rich content. The back-end of the site allows the clients to maintain site content and user accounts with no programming skills.

66) Morehead Associates Morehead Associates provides employee opinion surveys and |statistical analytics to their client base. Morehead offers 50 plus technical services and white papers on their site. This site allows the user to surf content and add product literature to a shopping cart style check out. Once the user has selected their specific content, they self identify one-time and receive their content download. This approach allows Morehead to gain valuable prospect data and allows the user to navigate through a vast array of technical information.

77) Radio Imaging Works

This clients target was the radio industry. The approach was to use animated videos to define and position their inovative product.

Phase One Project Discovery

Phase TwoWeb Brand Discovery/Develoment

Phase Three Website Development

Phase Three Website Development

1

1.2 Refine and Deliver Final Project ProposalClient Approval of strategic marcom document

Web Brand Creative Development and Initial Presentation2

2.1 Web Brand Revision (one round)

2.2 Final Client Sign Off And Approval Of Web Brand Creative

Website Design Creative Development and Initial PresentationWe will work with the clients approved creative direction to design and present several website layout presentations

3

Website Design Revision Round OneThe client will provide feedback on presented concepts/layoutsand select one direction for updating and development.

3.1

Website Beta Site Revision Round One

Beta Site Presentation3.5

Website Design Revision Round TwoFinal client updates and critques will be integrated intoselected website design.

Website Propagatation StartsFinal client updates and critques will be integrated intoselected website design.

3.3

3.2

Final Client Sign Off And Approval of Website design 3.4

3.6

Website Beta Site Revision Round Two and Final Sign Off3.7

Final Website Testing And Minor Copy Updates3.8

Webiste Live3.9

Scope Meeting This meeting will help determine the project sitemap and scope details. It will also help plan timelines and spceific budgets.

88) EquiFirst Inc. The site was aimed at mortgage brokers, all of whom needed access to legacy databases within EquiFirst. Brokers needed to complete the entire loan process online, and the brand promise of 24-hour turnaround on loan approval meant the site must be highly functional.

Clear Blue provided the site strategy, business case, site architecture, content, branded design, brand experience and project management. Clear Blue partnered to deliver a dealer portal, where the entire loan process was placed online.

Clear Blue developed special web promotions, tradeshow tie-ins, contest promotions, e-blasts, traffic building tactics and ongoing design support. EquiFirst moved from only #7 in the consideration set of loan wholesalers, to #3 in the consideration set among its customer base.

9

8) EquiFirst Inc. The site was aimed at mortgage brokers, all of whom needed access to legacy databases within EquiFirst. Brokers needed to complete the entire loan process online, and the brand promise of 24-hour turnaround on loan approval meant the site must be highly functional.

Clear Blue provided the site strategy, business case, site architecture, content, branded design, brand experience and project management. Clear Blue partnered to deliver a dealer portal, where the entire loan process was placed online.

Clear Blue developed special web promotions, tradeshow tie-ins, contest promotions, e-blasts, traffic building tactics and ongoing design support. EquiFirst moved from only #7 in the consideration set of loan wholesalers, to #3 in the consideration set among its customer base.

9) Crossville

Crossville Tile & Stone, a commercial dealer of Crossville, Inc., the largest domestic manufacturer of porcelain stone partnered with Clear Blue to update its website.The new site needed to communicate Crossville Tile & Stone’s brand promise, personality and position, showcase the beauty of its tile products through updated graphics and be able to deliver the informa-tion customers wanted and needed when planning their tiling projects.

Working with Crossville, Clear blue provided site strategy, site navigation, branded content, site graphics, SEO strategy and project management.

Clear Blue developed the site graphics to strongly reflect Crossville Tile & Stone’s brand, expanding its reach and effectiveness among its target audience and helping drive traffic to the store.