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CLEANAP CLEANS UP: INCLUSIVE PLACE-KEEPING IN NAPLES, ITALY2012 Krusevo Youth Conference 23.09.2012

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Introducing myself Andrea Varriale Master’s thesis on public spaces (e.g.

gardens, squares, pedestrian areas) in Naples, Italy.

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Outline The issue(s) of Naples CleaNap as guerrilla gardening CleaNap as manager of a «smart city»

project CleaNap as a youth organisation? Conclusions

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The problems Youth unemployment (age 15-24) in

Naples is extremely high: 79%. Italy: 39,5%; Macedonia: 52,5%.

Densely inhabited (8.100/km²) Skopje 890/km²; Belgrade 3.541/km²

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The Problems Dysfunctional transport system)

«Last mile problem» Dirt

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CleaNap Born in 2011, during (yet another) garbage

crisis and in the «hot climate» of municipal elections. Upsurge in civic movements

Different initiatives (guerrilla gardening, recycling, bike-sharing).

The philosophy behind all the initiatives: Increase the quality of life in Naples Spread a sense of responsibility for the city Involving neighbourhoods

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CleaNap: Guerrilla gardening

Concrete problems: Neglected public spaces Lack of civicness, little sense of

responsibility The initiative:

Choose a place and coordinate actions (mainly via a Facebook page)

Do the «attack»

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CleaNap: Guerrilla gardening Video Success and failure

Sometimes dwellers or visitors do not «pick up» the spirit of the initiative (everything goes back to normal).

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CleaNap with Bike sharing

Will start in March 2013 Network of 24 bike

sheds 200 bikes

Won a «Smart City and Communities» contest 80% of costs covered 20% crowdfunding

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CleaNap as a youth strategist

Defining youth organisation: Age of participants and of beneficiaries Usage of social media

CleaNap is a bottom-up, a-political, and entirely «civic-oriented» association.

No policies, but initiatives. CleaNap does not even aim to be a

youth organisation!But…

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CleaNap as a Youth Strategist

…it is in practice a youth organisation since: Its members and most of the volunteers are

young people The funding for «smart cities» is limited to

applicants under 30 years old Makes large use of social media to

coordinate initiatives. Bike-sharing app for smartphones

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Thank you