clean up the mess with mvp
TRANSCRIPT
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MVP Clean up the mess
with
Test your knowledge and understanding
Gena Drahun
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Steven Cohn Founder, CEO at Validately
https://www.linkedin.com/pulse/death-minimum-viable-product-steven-cohn?articleId=77273329547267549671/
The MVP is the most misunderstood term I have ever experienced in business.
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Test 1 MVP Knowledge & Understanding
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Who is familiar with this diagram?
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What is wrong with this diagram?
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This is how original image looks like
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See the difference?
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See the difference?
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Test 2 MVP Knowledge & Understanding
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Do you know what is MVP?
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A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
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Eric Ries Author of “Lean Startup” book, 2011
http://www.syncdev.com/minimum-viable-product/
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http://leanstack.com/minimum-viable-product//
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MVP is an experiment. So easy…
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But are also another quite a different definition.
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MVP is not an learning experiment, it should create customer value.
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The minimum viable product is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to gave you feedback on.
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Eric Ries 2009
http://venturehacks.com/articles/minimum-viable-product
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Ash Maurya Author of “Running Lean” and creator of “Lean Canvas”
http://leanstack.com/minimum-viable-product//
Minimum Viable Product is the smallest thing you can build that delivers customer value (and as a bonus captures some of that value
back).
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http://leanstack.com/minimum-viable-product//
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Original definition of MVP.
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We define MVP as… unique product that maximizes return on risk for both the vendor and the customer.
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Frank Robinson Coined the term “Minimum Viable Product” in 2001
http://www.syncdev.com/minimum-viable-product/
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Frank Robinson, Coined the term “Minimum Viable Product” in 2001
http://www.syncdev.com/minimum-viable-product/
* Hurdle rate is the minimum acceptable rate of return. Most companies use 12% hurdle rate.
*
https://en.wikipedia.org/wiki/Minimum_acceptable_rate_of_return
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And… There is also...
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http://www.slideshare.net/BriandeHaaff/slideshare-mvp-72814v2
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http://www.slideshare.net/spookstudio/the-minimum-loveable-product-31984451
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Can we define, design and measure “Maximum amount of Love”????
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This simply means that being just “usable” is not enough
http://www.slideshare.net/spookstudio/the-minimum-loveable-product-31984451
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h$p://www.mindtheproduct.com/2014/10/lean-‐product-‐management-‐the-‐mvp-‐culture-‐within-‐every-‐featureenhacement-‐development/
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One solution that joins them all...
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h$p://blog.crisp.se/2016/01/25/henrikkniberg/making-‐sense-‐of-‐mvp
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Test 3 MVP Knowledge & Understanding
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What is wrong with this diagram?
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.
You can not bake just a slice of cake. You need to bake the whole cake first.
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ED
1
2
3
Gena Drahun, September 2015 | With compliments to Jussi Pasanen and Aaron Walter
Build the product small but complete, not by a part, by a slice or by a layer.
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One step further?
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MVF Minimum Viable Feature
h$p://www.mindtheproduct.com/2013/05/the-‐minimally-‐viable-‐feature-‐approach/
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You can set the level of “perfection” per individual feature
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Choose the quality of your product ingredients
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* Stephen Anderson’s Experiences Pyramid
Meaningful
Pleasurable
Usable
FuncTonal
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Do not…
with your MVP
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Gena Drahun
@HDrahun
hienadzdrahun
http://www.slideshare.net/Hienadz.Drahun
Thank you!