classical model of decision making
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Classical Model of Decision Making
Prepared by-SHASHANK GUPTA
12LEB103GE6519ZHCET (AMU)
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Prepared by- Shashank Gupta 2
What is Classical Model...???
...and ends up with a decision that best serves the organization.
Eliminate uncertainty. Evaluate everything rationally and logically..
Obtain complete and perfect information.
When faced with a decision making situation, managers should...
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Case Study On
For The DECION MAKING
In Expansion Of Business
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Brief IntroductionJuly 9, 1918-”The Behar Journals Limited’’1919- English newspaper , Searchlight1947- Hindi Daily Pradeep (1986-
Termination)Hindustan Media Ventures Ltd –Nov17,1987Print media, electronic media1986- Hindustan Times (English) Hindustan (Hindi)
Under Hindustan Times Limited (Patna)Task- Expansion of Business
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Step 2
Obtain complete and perfect information.
When faced with a decision making situation, managers should...
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How important it is..!!
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Competitors in Market
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How tough the competition is...
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Prepared by- Shashank Gupta 9
Step 3
Eliminate uncertainty. Evaluate everything rationally and logically..
Obtain complete and perfect information.
When faced with a decision making situation, managers should...
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Audience to Target..!!!Distinguishing Different readers
State by stateHindi readers-
mostly in North IndiaCapture more audience gradually
Eliminating start up from South India
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How to Target Them...??By Attacking city by cityFocusing a city first, captive it and move
on for expansionBreaking the current readers and attract themProviding GiftsProviding lucky drawsPromotions etc. etc. Creating thrill, excitement so that
audience become a part of it.In short, Increasing Greediness towards
them
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Evaluation..!!Setup, Promotion, gifting etc all involves money..
How much time will it take to give back..?
More than 2 years drop Less than 2 years retain
Do the available funds or loans be get back from the decision which we are going to make?
If NO- drop the decision If YES-continueSo the company has that much fund to invest..?
If NO- Find the way for loans, avail money then continue If YES- continue
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Prepared by- Shashank Gupta 13
Step 4
...and ends up with a decision that best serves the organization.
Eliminate uncertainty. Evaluate everything rationally and logically..
Obtain complete and perfect information.
When faced with a decision making situation, managers should...
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Finally the decision..!!Recruited groups of people for
promotionDoor to door promotion.Gifts for everyone who subscribe their
newspaperCut down the cost drastically
(previous available newspaper cost- 3.50/-Hindustan newspaper cost- 2.00/-)
Lucky draw, chance to win a trip and many more decision were taken
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Result and Conclusion
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