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© 2012 Buffini & Company. All Rights Reserved.

Class Promotion Guide

Get the Word out About Your ClAss!

Identify the people (agents, lenders and service providers) you know who would benefit from the opportunity to develop their habits, attitudes and skills to boost their production.

• Hang posters in a prominent location (add your business card)

• Pop by or call people to invite them

– Leave behind or send them a flyer

• Send an email invitation

– The email invitations in your Class Setup Tool will link directly to the registration for your specific classes.

• Schedule a Peak Producers Rally and/or Kickoff meeting (3 weeks before your class start date)

The Rally and the Kickoff are designed to be fun and informational events to build excitement about your Peak Producers class and to prepare students for their upcoming 12-week journey.

- The rally is to help potential students decide to make the commitment to the Peak Producers program.

- The Kickoff is for students who have already registered for you class.

Pre-MAde ProMotionAl MAteriAls

In your Facilitator Kit, you’ll find a complete promo pack with posters and flyers. In your DVD Training Set, you have a promo DVD you can play for potential students. Promotional materials are also available online in your Facilitator section of the Online Resource Center.

After adding your class in the Class Setup Tool, the next step is to start promoting! We recommend you begin your promotional efforts 5 weeks before your start date.

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Class Promotion Guide

ideAs for Your PeAK ProduCers rAllY/KiCKoff

Bring your enthusiasm and follow these guidelines:

• Articulate the value the Peak Producers program will have on your students’ businesses. Communicate the benefits of being in the class with a small group of their peers and you as their Facilitator.

- Play the Peak Producers promotional video

- Review what they’ll get in the Student Kit (refer to the Student Kit Overview poster)

• Discuss expectations for the course.

• Share your commitment to the group as their Facilitator. Tell them that your goal is to help them grow as entrepreneurs.

• Demonstrate the return on investment they will experience with at least 10 leads and 3 extra deals in just 12 weeks!

- Have them do the math based on their average sales price

• Ask those who are ready to commit to sign up for the program at the Rally. Establish a deadline for those who are on the fence. Remind them of the last day to register and still receive their course materials in time for the start of the class (12 calendar days prior with standard delivery).

• Youcanturnyour Kickoff into a potluck or BBQ if you are so inclined. This will help your students get to know each other and break the ice. Have a calendar ready with your meeting dates, times and locations for the next 12 weeks.

• Most importantly, express your excitement! Communicate that you can’t wait to get started and that they won’t want to miss this program!

DECEMBER 2011s M t W t f s

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sAMPle CAlendAr Based on a class start date of January 16, 2012

Promotional Period: Dec 7 – Jan 4..

Peak Producers Rally: Week of Dec 19..

Preparation for Class: Week of Jan 9..

Student Registration Deadline: January 4

Class Start Date: January 16

JANUARY2012s M t W t f s1 2 3 4 5 6 78 9 10 11 12 13 14

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