class of '72 five-year campaign: 2008-2012
DESCRIPTION
Class of '72 Five-year Campaign: 2008-2012. Jeff Beard VP for Alumni Affairs USNA Class of ‘72. Objectives. Background, current campaign Proposed strategy for the next campaign Timeline Campaign Committee Summary. Background. Current campaign: 2003 – 2007 Two projects: $750,000 goal - PowerPoint PPT PresentationTRANSCRIPT
Class of '72 Five-year Campaign: 2008-2012
Jeff BeardVP for Alumni Affairs
USNA Class of ‘72
Objectives
Background, current campaign Proposed strategy for the next
campaign Timeline Campaign Committee Summary
Background Current campaign: 2003 – 2007
Two projects: $750,000 goal NMCS Class of ’72 battle arch: $250,000 DMP for Character: $500,000
Actual commitment (gifts/pledges) level: $840,000 Participation levels increased over the past
Nearly one-third of the class in 2006 20 President’s Circle level pledges in 2006
($2500+/yr) Outcomes
Stadium re-dedicated: Class of ’72 battle arch named Jim Campbell hired as DMP for Character (2004)
Class of ‘72 Battle Arch…(dedication plaque)
…and the class of ’72(dedicated people)
DMP for Character
Focus: teach, model, and develop midshipmen as ethical leaders of character
Ethics, Leadership, & Character DMPs coordinate Officer Development System
Oversees 1/C Character Excellence (Capstone) Seminar
Funding coverage for ’72 DMP role: two more years Great success story
example of “margin of excellence” classmate-funded DVD to share with ‘72
Moving forward: the next five-year campaign: 2008 - 2012
Two project options (tentative goals) DMP for Character: $750,000 Naval Academy Annual Fund: $250,000
Emerging Academy needs Underwriting mission-critical activities
Ability to direct to either…or both Campaign timeline: solicit in first half of
2008 Leadership pre-campaign: early 2008 Regular campaign: spring 2008
Page 7
Class of ‘72: campaign timeline
September ‘07 December ‘07 March ‘08 July ‘08
Preparation
Sept. Shipmate: build awarenessClass meeting: review progress; outline new goals, next campaignForm campaign committeeIntegrate reunion database w/Alumni Association databaseFoundation: allocate resources
Leadership pre-campaign
Send class president letter launching campaignLaunch leadership campaign personal contact: top 30 classmates Foundation + campaign committee Confirm final goal based on pre-campaignSeparate appeal: class cruiseFoundation: get telephone support readyAwareness building: e-mail, Shipmate
Regular campaign
Run regular campaignCampaign committee:call on next layertrack progress against goalFoundation: call classmates,follow-up calls later onFinish up by July; announce results
Role of campaign committee volunteers
Eight classmates have volunteered to help Chris Panos, Rick Rubel, Perry Dempsey, Rich
Goldsby, Lou Fifer, Mike Stocks, Lou Terher (co-chair) & Jeff Beard (chair)
Primary duties Personal commitment to pledge Attend (by phone) monthly coordination
meetings Willingness to call on classmates for leadership
pre-campaign Follow-up during regular campaign with “on-the-
fence” classmates Campaign coordinated with, supported by,
Naval Academy Foundation staff
Summary Class of ’72: stepping up involvement
Personally Philanthropically
Key theme: desire to give something back Recognition that Congress funds basics, not
margin of excellence Satisfaction in seeing charitable
investments having an impact
Thank you for making a difference!