http://www.youtube.com/watch?v=yRjlE28grT8

Podcasting

A podcast is a digital audio or video file that is episodic; downloadable;

programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer

software.

The Podcasting Work Flow

1. Produce audio/video file2. Edit audio/meta data3. Upload to server4. Meta distributed to client software

(iTunes)5. User downloads file (auto/manually)6. File transferred to portable audio

device

From cloud to computer

Streaming vs. Download

Streaming requires constant connection

to the internet to deliver audio/video files.

Podcasting downloads the file for later

use. Cannot listen/watch & download

simultaneously.

How Streaming Works

So who exactly podcasts?

Everyone!

But it’s not just the big guys

And it’s not just audio…

And not just the pros…

Case Study: TWiT

TWiT Facts

• Started by Leo Laporte in 2005 with two netcasts.

• There are now 15 produced weekly.

• 2 million web impressions per week.

• 400K download This Week in Tech alone

• Advertisers: Ford, Carbonite, Citrix

Podcasting. So what?

• The rise of on demand media.

• What you want/When you want/Where you want

• Everyone/Every government/Every NGO/Every company now has a voice

• Part of the trend of content moving beyond the web

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