class notes for friday, october 1
DESCRIPTION
TRANSCRIPT
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Podcasting
A podcast is a digital audio or video file that is episodic; downloadable;
programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer
software.
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The Podcasting Work Flow
1. Produce audio/video file2. Edit audio/meta data3. Upload to server4. Meta distributed to client software
(iTunes)5. User downloads file (auto/manually)6. File transferred to portable audio
device
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From cloud to computer
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Streaming vs. Download
Streaming requires constant connection
to the internet to deliver audio/video files.
Podcasting downloads the file for later
use. Cannot listen/watch & download
simultaneously.
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How Streaming Works
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So who exactly podcasts?
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Everyone!
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But it’s not just the big guys
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And it’s not just audio…
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And not just the pros…
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Case Study: TWiT
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TWiT Facts
• Started by Leo Laporte in 2005 with two netcasts.
• There are now 15 produced weekly.
• 2 million web impressions per week.
• 400K download This Week in Tech alone
• Advertisers: Ford, Carbonite, Citrix
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Podcasting. So what?
• The rise of on demand media.
• What you want/When you want/Where you want
• Everyone/Every government/Every NGO/Every company now has a voice
• Part of the trend of content moving beyond the web
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