class 7: program goals and objectives uta school of social work 6371: community & administrative...
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Class 7: Class 7: Program goals and Program goals and
objectivesobjectives
UTA School of Social WorkUTA School of Social Work6371: Community & Administrative Practice6371: Community & Administrative Practice
Dr. Dick SchoechDr. Dick SchoechCopyright 2009 (permission required before use)Copyright 2009 (permission required before use)
Suggest printing slides for class using: Print | Handouts | 3 slides per page | grayscale optionsSuggest printing slides for class using: Print | Handouts | 3 slides per page | grayscale options
Review of Previous ClassesReview of Previous Classes1.1. Generalist macro practice history, change process, roles, levels Generalist macro practice history, change process, roles, levels
of interventionof intervention
2.2. Theories, values, perspectivesTheories, values, perspectives
3.3. Conditions of Concern & social problems (Social conditions as Conditions of Concern & social problems (Social conditions as problems/opportunities)problems/opportunities)
4.4. Assessing social conditions/communitiesAssessing social conditions/communities
5.5. Evidence based interventionsEvidence based interventions
6.6. Program descriptions, community linkagesProgram descriptions, community linkages
7.7. Goals and ObjectivesGoals and Objectives
8.8. Information management,Information management, performance measurement, program performance measurement, program evaluation evaluation
GoalsGoals
Describe future outcomes or states Describe future outcomes or states of beingof being
Are not measurable or achievableAre not measurable or achievable Focus on outcomes and impactsFocus on outcomes and impacts Should be ambitious and idealisticShould be ambitious and idealistic
Objectives (course pack)Objectives (course pack)
Action statementsAction statements Clear, specific and concreteClear, specific and concrete MeasurableMeasurable Time limitedTime limited RealisticRealistic Hierarchical (ultimate, intermediate, Hierarchical (ultimate, intermediate,
immediate)immediate) Build on strengths and reduce needBuild on strengths and reduce need
Types of Objectives (Kettner)Types of Objectives (Kettner)
Impact=outcome objectivesImpact=outcome objectives Service=process objectivesService=process objectives Operational=concerns agency Operational=concerns agency
operationsoperations Product=benefit to target communityProduct=benefit to target community (Not a very good classification)(Not a very good classification)
Outcome Objectives (what) Outcome Objectives (what) (Dependent variable)(Dependent variable)
Specifies Specifies whatwhat is to be done or the is to be done or the endsends Use words like: Use words like: to reduce, to lower, to improveto reduce, to lower, to improve Focus on client change required to reduce needFocus on client change required to reduce need Contain an “as measured by” statementContain an “as measured by” statement Provide measures for evaluationProvide measures for evaluationExample:Example: To lower the number of school age adolescents becoming To lower the number of school age adolescents becoming
pregnant in Arlington by 10 percent for each of the next three calendar pregnant in Arlington by 10 percent for each of the next three calendar years as measured by health department data.years as measured by health department data.
Writing Outcome ObjectivesWriting Outcome Objectives
Components of ObjComponents of Obj Direction of changeDirection of change What is changedWhat is changed Target of changeTarget of change Results to be achievedResults to be achieved How measuredHow measured Time frameTime frame
ObjectiveObjective To increaseTo increase parenting knowledgeparenting knowledge in 30 teenage parentsin 30 teenage parents by 10%by 10% as measured by the as measured by the
Baby IndexBaby Index by 12/1/10by 12/1/10
Process objectives (how) (IV)Process objectives (how) (IV)
Specifies the Specifies the means, process, or how attain means, process, or how attain outcomeoutcome
Use words like: Use words like: to provide, to serve, to assess, to provide, to serve, to assess, to trainto train
Provide details for monitoringProvide details for monitoring Can be immediate, intermediate or ultimateCan be immediate, intermediate or ultimate
Example:Example: To provide 2 hours of peer counseling to each of 25 high-To provide 2 hours of peer counseling to each of 25 high-risk females school age adolescents by Dec 2010 as documented by risk females school age adolescents by Dec 2010 as documented by AISD peer counselor records.AISD peer counselor records.Use objective practice worksheet in course packUse objective practice worksheet in course pack
Writing Process Objectives Writing Process Objectives
Component of ObjComponent of Obj Action takenAction taken Object of action Object of action
takentaken To whom or recipient To whom or recipient
of actionof action How How
measured measured By whenBy when
ObjectiveObjective To provideTo provide 3 Hours of parenting 3 Hours of parenting
classesclasses To 100 teenagers To 100 teenagers
identified as high riskidentified as high risk As measured by As measured by
school records school records By 12/1/10By 12/1/10
Levels of objectivesLevels of objectives
Ultimate outcome objective Ultimate outcome objective • Intermediate outcome objectiveIntermediate outcome objective
Immediate outcome objectiveImmediate outcome objective
Ultimate process objectiveUltimate process objective• Intermediate process objectiveIntermediate process objective
Immediate outcome objectiveImmediate outcome objective• Activities & tasksActivities & tasks
Use of levelsUse of levels• Use to organize many objectivesUse to organize many objectives
Objectives: Examples & IssuesObjectives: Examples & Issues Examples in KMM text, pg. 129, 133, 136Examples in KMM text, pg. 129, 133, 136 IssuesIssues
• Hard to tell level in hierarchy (who does what Hard to tell level in hierarchy (who does what & who responsible)& who responsible)
• Managing by goals/objectives is like driving by Managing by goals/objectives is like driving by looking in the rear-view mirror (Deming)looking in the rear-view mirror (Deming)
• Focus is on doing things right rather than Focus is on doing things right rather than doing the right thing (should ground doing the right thing (should ground objectives in need, capacities, evidence)objectives in need, capacities, evidence)
• Fidelity, dosage, measurement, monitoring, Fidelity, dosage, measurement, monitoring, and follow-up are requiredand follow-up are required
Unit of Service Unit of Service (Coley p. 58)(Coley p. 58)
Measure of “how much” of “what” is Measure of “how much” of “what” is provided to the target of the provided to the target of the intervention, e.g., 45 minutes of CBT, intervention, e.g., 45 minutes of CBT, 50 minutes of training.50 minutes of training.
Useful in process objectivesUseful in process objectives Can be hard to measure, e.g., unit of Can be hard to measure, e.g., unit of
service for boy scoutsservice for boy scouts Important to measure fidelity of Important to measure fidelity of
implementationimplementation
Task Analysis Task Analysis (LPL text, p. 114-15)(LPL text, p. 114-15)
The design of jobs based on an analysis of The design of jobs based on an analysis of the many tasks needed to accomplish an the many tasks needed to accomplish an objectiveobjective
Look for frequency & sophistication in Look for frequency & sophistication in working with people and things and working with people and things and consequences of errorconsequences of error
Useful for organizing tasks into jobs, Useful for organizing tasks into jobs, writing job descriptions, deciding writing job descriptions, deciding compensation, designing training, compensation, designing training, evaluation, etc.evaluation, etc.
ChartingCharting GANTT Charts GANTT Charts (shows completion date & (shows completion date &
length of time)length of time) http://www.kidasa.com/Simplicity/examples/HabitatforHumanity.htmlhttp://www.kidasa.com/Simplicity/examples/HabitatforHumanity.html
PERT PERT (Program Evaluation Review Technique) (Navy 50s) A (Program Evaluation Review Technique) (Navy 50s) A PERT chart is a project management tool used for displaying PERT chart is a project management tool used for displaying project schedules depicting tasks and the dependencies between project schedules depicting tasks and the dependencies between tasks.tasks.
• http://searchsmb.techtarget.com/sDefinition/0,290660,sid44_gci331391,00.htmlhttp://searchsmb.techtarget.com/sDefinition/0,290660,sid44_gci331391,00.html
• http://en.wikipedia.org/wiki/Program_Evaluation_and_Review_Techniquehttp://en.wikipedia.org/wiki/Program_Evaluation_and_Review_Technique
Output of MS project for CPS applicationOutput of MS project for CPS application• http://www2.uta.edu/ssw/utatdprs/msproject.htmhttp://www2.uta.edu/ssw/utatdprs/msproject.htm
Summary — Goals & ObjectivesSummary — Goals & Objectives
Program design is mission driven and Program design is mission driven and operationalized by goals, objectives, & operationalized by goals, objectives, & taskstasks
Goals are idealistic statement of future Goals are idealistic statement of future outcomesoutcomes
Outcome objectives specify the client Outcome objectives specify the client changechange
Process objects say what will be done and Process objects say what will be done and how to achieve the changeshow to achieve the changes
SummarySummary
VisionVision• MissionMission
GoalsGoals• Objective (process & outcome)Objective (process & outcome)
Task (activities taken to achieve an Task (activities taken to achieve an objective)objective)
Unit of service (a measure of what is Unit of service (a measure of what is provided or how much change provided or how much change occurred)occurred)