Mestrado Integrado em Engenharia e Gestão Industrial

Finding a MentorDIGITAL BUSINESS ECOSYSTEMS

2015-16

António GriloAneesh Zutshi

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Why you would want a mentor?

• Mark Zuckerberg – Paid to be around more succesful people

• Being around successful people

– Passionate

– Yes you can do it

• Pushing you

– Get outside of comfort zone

• Accelerate learning

– Learn from experience of others

– Learn from other’s mistakes

• Not paid for, is a gift – other means of exchange, building relationship

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How to find a mentor?

• How to find a mentor?

• How to attract the attention of a mentor?

• How to keep a mentor?

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Who should be a mentor?

• Someone who is making a

lot of money.

• Ambitious.

• Inspiring

• In-person potential

• Aspire to have close

personal relation

– Work with

– Partner with

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Idea of Passion

• Cynic – Passion is living in fairy tale land

• Idealist – Nothing but passion should drive me

• Too many Passions

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Pitching Prelimineries

• Anticipate the things you want to do

– Consolidate your dreams

• Develop a body of work

– Blog

– Youtube Channel

• Research the Mentor

– Hear Interview, podcast

– Read all his body of work

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Questions to ask about Mentor

• Free Writing the answers to these questions

• Why did he or she start what they are doing?

• What are the main benefits the followers/clients receive?

• What are the biggest problems of the followers/clients?

• What are the biggest frustrations of the people you are

contacting in having to provide a solution?

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Questions to ask about Mentor

• How can you help? Tips ? Your proof?

• Why wouldn’t they want you to work for them and what

objections they might have?

• What is their dream?

• What is their nightmare?

• Get inside their head.

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Meet in person

• Edward Druce

(www.the21convention.com) shares his

experience with Owen Cook

(www.realsocialdynamics.com)

– Event with 400 people

– Personal problem – Shoulder Injury

– Book “Becoming a supple leapord”

– Nervous, no appropriate time

– Tap him on stage during 2 minute activity

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Charm their assistants

• “Never eat alone” – Keith Ferrazzi.

• Identified Richard Branson’s mom

• After went out for drinks

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Email Radar

• YourName@ CompanyYouWorkWith.com

• Immediately send an email of appreciation

• Show knowledge about what they are doing

• Get More Exposure

– -Similar to how the new i-phone you keep hearing

about from different sources

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Pitch

• Ask : How I can make the person more succesful

– Not ask for help

• Intent – single line

• Dream

– You would love to dominate your industry

• Problem

– Build a small level of pain

– Salesforce – Email marketing systems were a mess

• Solution

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Objections

• Objections

– Paying you

– Babysit you

– Commitment with someone

• Overcoming Objections

– 2 weeks unpaid trial

– Bonus – Tasty tip

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Mistakes• Spelling

• No LOL, no HAHAHA

• Warm and friendly, but professional

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• Neutral Font

• Do not use the word – Mentor

– Like going to bar, “Will you be my girlfriend”

• No message “Sent from i-phone”

• Don’t show you will be their competitor

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Pull the trigger• Avoid Fretting

– Go and get more options

• Persist

– Mindset – No obligation to respond

– “Hi, I know you are busy, but…”

– Any bonus.

– Respond to old email

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Listen

Listen far more than you speak

– Do not moan, complain

– Do not drain their energy

– Make your mentor’s life easier

– New ideas must add value

Nothing to Say

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“If you’ve got nothing to say, don’t say nothing.

Nothing to give? Don’t take nothing.

Something to give? Show me something.

Nothing to say? Don’t say nothing.”

—Don’t Say Nothing

Perfect Timing

• When you catch people at their best, take them for

everything they have got

• No matter if you are in the middle of – sleeping, eating,

getting ready to go out- if you get a call at an odd hour

• Your mentor is in talkative mood, wanting to explore

new ideas- that’s your reality

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No Comparison

• Don’t compare yourself with your mentor

• You have your own goals, own values, strengths,

weaknesses and resources

• Trying to plot your map directly in the shadow of

someone else is road to ruin

• “Envy is ignorance, imitation is suicide.” - Ralph Waldo

Emerson

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The Law of 33%

• Spend a third of your time with people better than you, a third

with people on a similar level to you (and equally as driven), and a

third with Edward Druce 11 people who you can teach and have

more experience than. He calls this “the law of 33%”.

» - Tai Lopez

• The first drives you higher, the second is great for competition,

and the third keeps you grounded and reminds you that you’re

doing okay.

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Say Yes to Everything

• If you dream of starting your company, get your hands dirty in all

areas.

• From marketing, to product development, to design, to finance, to

hiring.

• Pay massively when you are looking to build your team.

• Of course if you don’t want to run a company and you’re quite

happy specializing, get on your merry way and become the best

you can be at that one thing you do better than anyone

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Summary

• Begin to build your body of work

• Mentorship is a lifelong process

• Only Regret – Don’t feel it yet

• Get good at business and marketing so you can enjoy

your passion.

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