C @CORY NNELLIS.COM605.610.9770 | PO BOX 684 | BROOKINGS, SO. DAK. 57006 |

hello thereYou’ve mastered your craft, marketing you is mine.

Small businesses, local political campaigns, and creatives that power communities are my focus. As someone who has been in your shoes, I know the hard work it takes to be successful and keep your sanity. I’m also aware that most owners tackle their own marketing even though they know it’s time to find a partner to take them to the next level. Let’s partner on your brand and marketing so you can do more of what matters.

W E L C O M E

claritythe processbrand buildingcreativemarketingconsultingservices & productsabove & beyondcoachingmeet cory ann

35678910111213

D I R E C T O RY

3

clarityBrand clarity will empower you to build a business on your terms so you can live your best life.

Finding your focus by building on your strengths and passion will enable you to work with the customers who inspire you. After all, you cannot be all things to all people.

It is hard to see through the fog of constant messaging. Without brand clarity marketing is a waste of time and money. I won’t let you waste time or money. Before we work together on creative or marketing, you must have a foundational brand that cuts through the bullsh*t.

Ignite your energy and build your confidence with a clear brand!

F O C U S

“Cory Ann puts her own creativity and research into every product with her name

on it, but she also loves to help a client produce a creative idea.

She is a treasure.”

- CARRIE MENNIS

5

the processBuilding a strong brand foundation takes a partnership. We will work closely together as we build. I cannot do it without a LOT of input from you. I use a three-step process to completely take your brand from idea to reality. We start by building your brand through discovery and planning. Next, we’ll dive into making creative content. Finally, we’ll launch your new brand and market to reach your ideal customer.

Not only will you and I work together, but I’ll bring in my other partners to perfect your brand. Just like you knew it was time to outsource your branding and marketing, I know when it’s time to outsource as well. My partners include talented professionals in graphic design, copywriting, and videography. I’ll select the optimal partners to help us complete your brand.

I want you to feel confident about your brand, your creative, and your marketing choices.

H O W W E D O I T

01: BRAND BUILDING

Well-built brands are emotive, experiential, and have style. They use every touchpoint to connect effectively with their audience, and they take time and talent to build.

02: CREATIVE

Each piece of brand collateral will be designed to serve its specific purpose and communicate effectively. Your images, copy, design, and style, will be cohesive and on brand.

03: MARKETING

Modern marketing will be strategically deployed to attract and convert the right type of customers. From websites to business cards, I’ve got you covered.

BRAND IDENTITY

Rebranding or beginning from scratch? This is what you need to build a comprehensive brand. Every communication you have with your audience is part of your brand, and we’ll assemble and create all of these elements in a brand guidebook.

Guidebook includes: primary, secondary, and alternate logos, brand marks, custom icons, patterns, textures, typography, color palette, photography style, tone of voice, design aesthetic, and customer profiles. All of this will be delivered in a printed and .pdf brand guidebook. Credit is applied if you decide to take this step after a brand evaluation.

$1800

BRAND STRATEGY

If you already have a brand and are in need of refinement and direction, a brand strategy could be your solution. When we are finished, you’ll have a brand guidebook outlining your touchpoint brandings. While this option includes the assembly of all of your brand elements, is does not include the creation of new pieces.

$700

BRAND EVALUATION

During your brand evaluation, I’ll review all of your brand touchpoints for consistency and cohesiveness. You’ll receive a report and my recommendations to rebuild, refine, or rebrand.

$300

brand buildingBrand building is my secret sauce. I understand that brands run deep and great brands are not built on colors and logos. I’ll ask the hard questions, dive deep into your why, and help you build a brand that is authentic and effective.

S T E P O N E

7

CONTENT PACKAGE

We’ll create, curate, and collect enough content to supply 6-12 months of marketing. Your content package will include the appropriate combination of images, videos, and graphics.

$1000

GRAPHIC DESIGN & COPYWRITING

Logos, brand collateral, and copy will be created to support each other and ensure brand consistency.

$custom

PHOTOGRAPHY & VIDEOGRAPHY

Your images and videos will be crafted to connect with your audience. I’m not messing with simple portraits and stock images; I’ll be taking the time to produce images to reach your audience.

$custom

WEBSITE DESIGN & DEVELOPMENT

Sites I build are both effective and usable. Built on WordPress or Squarespace, your site is never held hostage and will be registered and hosted in your name.

$custom

creativeThe essential component of all marketing is creative content, and I’m prepared to create the best content for your brand. After over a decade in the creative industry, I’ve built relationships with talented individuals. We’ll find the right partner to create your content.

S T E P T W O

8

$500/mo.

8 hours @ $62.50/hour

$750/mo.

15 hours @ $50/hour

$1000/mo.

25 hours @ $40/hour

MARKETING START-UP

The start-up package ensures that we are ready to efficiently work together. We’ll connect all of our accounts and hook you up with our communication, scheduling, and project tracking tools. We’ll also create three templates for creative use.

$200 MARKETING HOURLY

Pay as you go with our hourly rate of $75/hour or get more for less with a one-year partnership.

$75

ONE-YEAR PARTNERSHIP

I’m not afraid of commitment, how about you? When you invest in a one-year partnership, you’ll receive an adjusted hourly rate, quarterly planning session, and guaranteed placement in our work queue. Your investment is matched with our investment in you. We only accept a small number of partnerships each year so that we may focus on building your brand.

marketingYour marketing needs are specific to you, and by creating an hourly structure, I’ll be able to focus on what you need when you need it. Your marketing package will be tailored to reach your audience through a full selection of creative and marketing services.

S T E P T H R E E

9

BRANDING

Brand EvaluationBrand IdentityBrand StrategyBrand Check-upBrand DevelopmentCoachingCompetitive AnalysisConsultingCustomer Experience

CREATIVE

Content CreationContent CurationCopywritingCreative DirectionCreative ProductionGraphic DesignImage AcquisitionPhotographyPhotography DirectionVideographyWebsite DesignWebsite Development

MARKETING

Analysis & ReportingCustomer JourneyCampaign DevelopmentDigital MarketingDirect MailEmail MarketingMedia StrategyMedia Planning & BuyingPublic RelationsPublishingSearch Engine OptimizationSocial Media ManagementSocial Media CoordinationSocial Media MarketingTrade Show Booth LayoutWebsite Maintenance

services & productsThink of me as your Director of Brand and Marketing with a staff of specialists. Instead of building or working for a firm full of employees, I have developed relationships with creatives and technical specialists to forge strategic partnerships as we build individualized brands. The partnership approach allows me to provide you with quality and affordable products and services.

A L L T H E T H I N G S

PRODUCTS

Interior Signage Exterior SignagePromotional ProductsPrint MaterialsTrade Show Booth Signage

10

consultingYou already have the idea, but you aren’t clear and you need some insight to get you through the whiteout. Another perspective with a shared experience could be just the insight you need to clear things up and get you back on track.

Our one-on-one time will be uninterrupted, focused, and all about you. You can use your time to receive feedback on anything you are struggling with. That may be a project, your colors, your business name, or processes and organization. You will leave with your spirit ignited, motivated to go forward with greater focus and clarity, and likely a list of action items to keep you going.

I G N I T E

AN AFTERNOON WITH CA

We’ll meet around 11am for an early lunch, followed by a relaxing meeting where you will lead the conversation. Ask any questions, share your ideas, your projects, your to-do list, and receive honest feedback, ideas, advice, or guidance. Our afternoon will wrap up around 5pm with a coffee or cocktail.

$450

11

BRAND CHECK-UP

Just like you check the oil in your car (when was the last time you did that?) you need to check in on your brand. The brand check-up will help ensure that your brand is aligned with your future goals, that you haven’t strayed off track, or gotten led astray in this fast-paced world.

$100

CUSTOMER EXPERIENCE ANALYSIS & STRATEGY

Every interaction your customer has with you or your company is an opportunity to build a repeat and loyal customer - or lose them forever. We will work together to form a comprehensive experience and a community that connects with your customers.

$300

PROMOTIONAL, PRINT, & SIGNAGE

I’ve developed relationships with vendors and printers across the U.S. so that we can save more time by not just designing, but also filling your design order. From business cards and other print collateral to custom printed tradeshow signage and tents, we can get you what you need.

$custom

WEBSITE MAINTENANCE

Noone wants to deal with updates, registration reminders, and domain hosting. Lump all those tasks into one simple annual renewal, and I’ll provide monthly check-ups, back-ups, and program updates on your website(s).

$300

above & beyondA few services fall outside of the three-step approach. Don’t worry; I will take care of you.

M O R E

12

CUSTOM COACHING

Let’s focus on the gap between where you are and where you want to be. I’ll offer guidance and accountability to get you on the path forward.

$custom

INDIVIDUAL & GROUP CLASSES

Courses are designed for the audience, crammed full of tools you can immediately put to use. Individuals or groups can participate in classes on time management, dot journaling, digital file organization, and photography.

$custom

coachingOne of those “life coaches” with an online certificate? HELL NO! More like a guest coach on specific topics that will help you be more efficient and effective in your work, life, and leisure. We all need a little help now and then, someone to offer an unbiased perspective with thoughtful advice - someone to help you form an actionable plan, hold you accountable, and not accept your excuses. I can help with organization, process development, time management, work strategies, habit tracking, prioritizing, and photography and social media skills training.

F O R W A R D

13

meet cory annI’m Cory Ann, an avid traveler, chronic organizer, and small business owner. In 2001 I started my first small business. That business is still going strong, but I’ve learned a lot of lessons with the successes and failures of other attempts. In addition to working on my small businesses, I’ve run for public office, helped other small businesses, and managed seven-figure marketing budgets. My experiences coupled with the skills I’ve honed make me uniquely equipped and excited to help others succeed in similar situations.

Let’s chat, about dogs, travel, organizing, and the communities we help by building our businesses.

O U T L I E R