CASE STUDYCLARINSENERGIZER POP UP SHOP, LONDON

PROJECTOVERVIEW

CLIENT

Clarins

PRODUCT

Daily Energizer Range

TARGET MARKET

18-30 year olds with emphasis on

the 25+ age range

BRIEF

To create a Pop Up shop to encourage

a new, younger demographic to

discover the new Daily Energizer range

THEOBJECTIVE

The goal was to present this new

range in a setting that felt relaxed,

informal and looked fresh, cool

and contemporary.

We developed a setting that would

capture the imagination of the press

and make Clarins relevant and

appealing to a younger consumer.

This helped achieve the brand’s

goal of creating a group of new and

younger Clarins brand ambassadors

in advance of the national launch.

THESOLUTION

In order to encourage this younger

generation of girls to become

ambassadors and lovers of the brand.

We created a pop up juice bar and

coffee shop that young girls could

enjoy with their friends whilst also

giving them the opportunity to get

involved in a luxurious spa experience

offering thirty minute Energizer

facials, a free consultation or VIP

evening events.

RENDER TOREALITY

RENDER TOREALITY

ACCOLADES

” ...wanted to thank all of your team for making it look so fantastic. According to Mediacom, the two brands that were most talked about during LFW were Burberry for airing their show live on a giant screen in Piccadilly circus and Clarins for our Pop Up Shop. So from a PR point of view, I would say we absolutely met our objectives and I’m well aware, we have you to thank for that!”SOSHANA GILISPUBLIC RELATIONS MANAGER, CLARINS (UK) LTD.

PRESS

featured in every publicationshown here

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Office

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide