cla session
TRANSCRIPT
Stephen Abram
Troy Anderson
COMMUNITYIMPACT
Keeping it simple…
• Train-the-Trainer
• San Jose Public Library: Pilot
• Telling a Story
• Canadian Outcomes
• Questions & Answer
Customer Education
is committed to providing meaningful interactive outcome-based educational
experiences that train staff members, library trainers and patrons; proactively meeting the needs of your libraries and their communities
while producing and providing immediate community programming solutions.
In Other In Other WordsWords
We provide meaningful training sessions based on the needs of your libraries and your communities.
In Other Words…In Other Words…
In Other Words…In Other Words…
We train a variety of individuals throughout your organization including patrons.
In Other Words…In Other Words…
Trainings are all geared toward specific outcomes allowing us to achieve mutual goals.
In Other Words…In Other Words…Recognizing that staff, funding and
time are limited for librarians today,
we’ve built sessions that allow staff members to recreate training sessions immediately as community programs!
TRAIN-THE-TRAINERTRAIN-THE-TRAINER
WorkShops
San Jose Public Library
PARTNERSHIPPARTNERSHIP
GALE’s GOALS:Build awareness/Drive usage of Career TransitionsEffectively provide tools so staff can easily implement these sessionsCreate four ‘modules’ that could easily be recreated at the branch levelReceive feedback from SJPL staff and patrons on ways to improve these WorkShopsEnsure that these WorkShops are recreated in SJPL branches after October sessions
SJPL’s GOALS:Build awareness/Drive usage of Career Transitions
Offer programs that would focus on the various needs of job seekers Allow staff members to implement meaningful programs easily with minimal prep-time
Receive feedback from SJPL staff and patrons on ways to improve these WorkShopsEnsure that these WorkShops are recreated in SJPL branches after October sessions
OUROUR
GOALSGOALS
ALIGNED!ALIGNED!WEREWERE
PLANNING & CREATIONPLANNING & CREATIONSJPLSJPL:Pam Crider; Outreach and ProgrammingIdentifying the modulesSecuring calendar priorityPrograms-in-a-Box MarketingMarketing:
Creating a variety of GREAT tools to build awareness of the patron sessionsFlyers
PostersPostcards
Etc.TrainingTraining:Creating PowerPoints for each individual ModuleCreating the Flip-Book in conjunction with Jerry Moore & Ken EstellTo be utilized… - During Training Sessions - At the Reference Desk - To Instruct Patrons/Staff Members one-on-one
PLANNING & CREATIONPLANNING & CREATIONSJPLSJPL:Pam Crider; Outreach and ProgrammingIdentifying the workshopsSecuring calendar priorityPrograms-in-a-Box MarketingMarketing:
Creating a variety of GREAT tools to build awareness of the patron sessionsFlyers
PostersPostcards
Etc.TrainingTraining:Creating PowerPoints for each individual ModuleCreating the Flip-Book in conjunction with Jerry Moore & Ken EstellTo be utilized… - During Training Sessions - At the Reference Desk - To Instruct Patrons/Staff Members one-on-one
PLANNING & CREATIONPLANNING & CREATIONSJPLSJPL:Pam Crider; Outreach and ProgrammingIdentifying the workshopsSecuring calendar priorityPrograms-in-a-Box MarketingMarketing:
Creating a variety of GREAT tools to build awareness of the patron sessionsFlyers
PostersPostcards
Etc.TrainingTraining:Creating PowerPoints for each individual ModuleCreating the Flip-Book in conjunction with Jerry Moore & Ken EstellTo be utilized… - During Training Sessions - At the Reference Desk - To Instruct Patrons/Staff Members one-on-one
PLANNING & CREATIONPLANNING & CREATION
MarketingMarketing:Creating a variety of GREAT tools to build awareness of the patron sessions
FlyersPosters
PostcardsEtc.TrainingTraining:
Creating PowerPoints for each individual ModuleCreating the Flip-Book in conjunction with Jerry Moore & Ken EstellTo be utilized… - During Training Sessions - At the Reference Desk - To Instruct Patrons/Staff Members one-on-one
44 WORKSHOPS WORKSHOPS
WORKSHOP #1WORKSHOP #1
WORKSHOP #2WORKSHOP #2
WORKSHOP #3WORKSHOP #3
WORKSHOP #4WORKSHOP #4
1x1x TRAIN-THE-TRAINER TRAIN-THE-TRAINER
2 x2 x TRAIN-THE-PATRON TRAIN-THE-PATRON
PROVIDE MATERIALSPROVIDE MATERIALS
REVIEW ALL WORKSHOPSREVIEW ALL WORKSHOPS
PROVIDE HANDS-ON TIMEPROVIDE HANDS-ON TIME
TAKEAWAYSTAKEAWAYS
TRAIN-THE-TRAINERTRAIN-THE-TRAINER
DateDate:: October 4th, 2011BranchBranch: : Martin Luther King Jr# of Attendees# of Attendees: : 18 (staff)
Marketing Materials:Marketing Materials:USB DriveFlip-BookPostcardGale PenNote Paper
Summary:Summary:Overview
Intro to WorkShops
Available Materials
Learning Objectives
Intro to CT 2.0
Module Simulations
Question & Answers
TRAIN-THE-TRAINERTRAIN-THE-TRAINER
TAKEAWAYSTAKEAWAYS::Pre-work Assignments
Begin with eResource OverviewCT is “your expert!”
FEEDBACK:FEEDBACK:Being a “career expert”
1-on-1Office Hours
Loved the materials!
Some enthusiasm about conducting these in their own
branches…
Excitement about Seeing the “Train-the-Patron”
Sessions
2 x2 x TRAIN-THE-PATRON TRAIN-THE-PATRON
1x1x TRAIN-THE-TRAINER TRAIN-THE-TRAINER
GUIDED INSTRUCTIONGUIDED INSTRUCTION
ONE-ON-ONE TIMEONE-ON-ONE TIME
OPEN FOR STAFF MEMBERSOPEN FOR STAFF MEMBERS
TAKEAWAYSTAKEAWAYS
Number of Attendees:Number of Attendees:
StaffStaff: : 55PatronsPatrons: : 55
TRAIN-THE-PATRONTRAIN-THE-PATRONROUND 1ROUND 1
Title:Title: Build a Resume That Packs a Punch!
DateDate: : October 6th, 2011 (10:00 AM – 11:00 AM)
Branch: Branch: Edenvale Library
Summary:Summary:Introduction
Learning ObjectivesCreating a profileSetting the Stage
Accessing Career TransitionsContinuing Your Search
Learning Objectives:Learning Objectives:
“Learn how I can write a resume”
“Find information on writing resumes for my nephew”
“Interested in finding information about improving my resume”
How did you hearHow did you hear
about the session?about the session?
Number of Attendees:Number of Attendees:
StaffStaff: : 66PatronsPatrons:: 77
TRAIN-THE-PATRONTRAIN-THE-PATRON
ROUND 2ROUND 2
Title:Title: Find Your Dream Job!
DateDate: : October 6th, 2011 (2:00 PM – 3:00 PM)
Branch: Branch: Cambrian Library
Summary:Summary:Introduction
Learning ObjectivesCreating a profileSetting the Stage
Accessing Career TransitionsContinuing Your Search
Learning Objectives:Learning Objectives:
“Should I stay in the corporate world or start a new business”
“Create a resume and look for jobs”
“Find out what jobs might be good for me based on my experience”
How did you hearHow did you hear
about the session?about the session?
WorkShops
After October
Build awareness/Drive usage of Career Transitions!Build awareness/Drive usage of Career Transitions!
Create four ‘workshops’ that could easily be recreated at the branch levelCreate four ‘workshops’ that could easily be recreated at the branch level
Receive feedback from SJPL staff and patrons on ways to improve these WorkShopsReceive feedback from SJPL staff and patrons on ways to improve these WorkShops
Ensure that these WorkShops are recreated in SJPL branches after October sessionsEnsure that these WorkShops are recreated in SJPL branches after October sessions
MUTUAL GOALSMUTUAL GOALS
Build awareness/Drive usage of Career Transitions!Build awareness/Drive usage of Career Transitions!
Create four ‘workshops’ that could easily be recreated at the branch level
Receive feedback from SJPL staff and patrons on ways to improve these WorkShops
Ensure that these WorkShops are recreated in SJPL branches after October sessions
MUTUAL GOALSMUTUAL GOALS
MUTUAL GOALSMUTUAL GOALS
MUTUAL GOALSMUTUAL GOALS
Build awareness/Drive usage of Career Transitions!
Create four ‘workshops’ that could easily be recreated at the branch levelCreate four ‘workshops’ that could easily be recreated at the branch level
Receive feedback from SJPL staff and patrons on ways to improve these WorkShops
Ensure that these WorkShops are recreated in SJPL branches after October sessions
MUTUAL GOALSMUTUAL GOALS
MUTUAL GOALSMUTUAL GOALS
NOV | DEC | JAN | FEB | MAR
STEPSSTEPS
NEXTNEXT
TRAININGTRAINING
• Scalability:– On-Demand– Calendar Train-the-Trainer Sessions– Custom WebEx Sessions– Building on the offerings for on-site
• What tools are needed for each workshop?
The MenuA selection of trainings for a variety of needs
Help Your Community• Easily implement meaningful programs• Get “the most” out of your eResources
Act as a ‘spark-plug’ for programs
Promote usage and awareness
MARKETINGMARKETING
High-Res Images Via ProMo!
Marketing materials are being developed now and will be available soon!
OUTCOMES!
It’s All About Numbers
It’s All About Marketing
It’s All About Outcomes
Outputs Outcomes
• Usage• Numbers• Job searches• Facts
• Satisfaction• Stories• Jobs found• Feelings
• To Date, Most of our Efforts Have Been About Outputs
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
January February March April May June July August September
Academic
Public
School
“When Charles Mason was laid off from his job as a truck driver two years ago, he turned to the Chicago Public Library, scouring the Internet for a new driving job that could support his family better than his meager unemployment check.
Though back at work now, he almost daily visits the library, where his children study and his wife, who works as a clerk, can earn a paycheck.”
“When Charles Mason was laid off from his job as a truck driver two years ago, he turned to the Chicago Public Library, scouring the Internet for a new driving job that could support his family better than his meager unemployment check.
Though back at work now, he almost daily visits the library, where his children study and his wife, who works as a clerk, can earn a paycheck.”
Academic Libraries:Central Michigan University
Grand Valley State University
Public Libraries:Clinton Macomb Public Library
Howell District LibraryKent District Library
Portage District Library
• Goals?• Who are your potential partners and potential
funders? (Who, What, Where, Why, When and How to reach them?)
• GO AFTER STORIES!• Get the whole story (permissions)• Test your Story (briefbrief, succincsuccinct, completecomplete,
upbeatupbeat, appropriateappropriate, personablepersonable, actionableactionable)• Get your story out!
Facebook.com/CanadianOutcomesFacebook.com/CanadianOutcomes
questions?questions?