civnet investor deck february 2017
TRANSCRIPT
People have lost the ability to shape their own
future. For example, the average US citizen’s policy
preferences have no influence on policy adoption. 1
1. Gillens and Page 2014,
“Testing Theories of
American Politics”
►50.6 million people in the US were engaged online in
civic & political issues as of 2013.2
►Yet, 38 million of those people were disempowered by the online civic & political space. 3
2. http://www.pewinternet.org/2009/09/01/the-internet-and-civic-engagement/
3. http://www.pewinternet.org/fact-sheets/politics-fact-sheet/
User Market
The internet, which once promised to renew democracy,
has led to social fragmentation and fake news.
CivNet EMPOWERS people to…
►UNDERSTAND what’s happening in their community
►CONNECT with others who care about similar issues
►FIND opportunities to get involved
►TAKE ACTION on shared problems
MAKE A MEANINGFUL IMPACT
CivNet users generate unique civic and political data
that we provide to customers as a service. Data that:
Revenue Model
(1)Links customers’ social impact goals to concrete
results (Social Impact Analysis).
(2)Provides cheaper and more targeted outreach
(Premium Account Subscriptions).
Market Analysis
SAM > $3 BN
37%
63%
US MARKET PER ANNUM
Outreach Services Social Impact Analysis
Political
Campaigns
Foundations
_
►Foundations spent $1.9 billion on
“Research and Evaluation” in 2014.1
►Political campaigns spent $1.1
billion on advertising, polling, and
consulting, in the 2012 national
elections.2
2. https://www.opensecrets.org/bigpicture/
1. http://maps.foundationcenter.org/home.php
Business Model
What Customers Pay for Now:
• $20K/yr manual input of static data.
• $200/mo view-based pricing.
With CivNet:
• $10–60K,/yr automated Social Impact Analysis
Products tracking dynamic user data.
• $100/mo Premium Account Subscriptions with
conversion-based pricing
Traction
►Acquire 1,530 Beta users in our local Albuquerque pilot
►Build a beta platform where users have created 151
Community Projects and taken action 714 times.
►Help users advocate for better bike lines, volunteer for
a youth hackathon, and find fundraising support for
open primaries in New Mexico.
►Earn $66K in revenue in 6 months.
Leveraged $55K of seed investment to…
Now Mar. 2017 Sept. 2017 2018
Achieve viral organic growth.
Expand to 2-5 pilots sites by
identifying champion orgs in each. Prove geographic replicability.
Automate revenue streams and prove scalability.
Possible Exits:
Acquisition, Profitability
+ Dividends, or IPO.
2019 and Onward
Business Plan
Target Investment: $500,000
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Investment BreakdownCEO Salary Development and Design Marketing and Sales Data Analytics Operating Budget
Mobile App & Automated
Customer Subscriptions
Slack-like project
based user adoption$35K
$160K $120K
$50K
$129K
Media Campaign &
National Expansion
Conclusion
►User Value Proposition: An action-oriented network for
civic and political life
►Customer Value Proposition: Unique data on the civic
and political activity of users
►Raise: $500K for convertible notes
►Where that will get CivNet: Viral growth and scalable
revenue
Contact: [email protected] www.civnet.com